In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda spent a decade in various comms roles at The New York Times during its transformation from print ad-supported newspaper to the most successful digital subscription business in the world. Linda has put her unique experience of communicating with journalists into action at Muck Rack, a remote working company with colleagues across the world. As you’ll hear, there are plenty of lessons from the newsroom that help inform her approach to communicating with her new audience. This episode goes behind the scenes to explore the challenges and opportunities of communicating to a workforce of journalists and there’s a candid conversation on the role a free press can play in modern society. Linda and Katie discuss internal communication’s role in leadership development and how important it is to unlock the confidence of leaders as communicators. Linda also provides some invaluable top tips for internal comms professionals to do their best work – a fascinating listen. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.

Join us for a special episode of The Internal Comms Podcast as host Katie Macaulay announces the imminent launch of her unique on-demand masterclass. With more than three decades at the forefront of internal comms, including leading the world’s first internal comms agency, AB, Katie has developed a masterclass programme that promises to elevate the capabilities and boost the impact of in-house internal comms professionals. Katie explains how she dedicated a year to designing a self-paced learning journey for internal comms folk seeking to accelerate their career growth. She gives an overview of the programme, diving into each of the eight workstreams. These cover the history of internal communication, the unique characteristics of the internal audience, research and measurement, channels and content, internal comms strategy, and what it takes to build a successful, fulfilling career in the field. Visit icmasterclass.com to sign up for updates on the launch and receive exclusive early bird offers.

This week on The Internal Comms Podcast, host Katie Macaulay is joined by serial entrepreneur, author, keynote speaker and business mentor Chris Ducker. Chris is a renowned expert in building powerful personal brands – taking solo entrepreneurs and leaders to new levels of success and transforming them into the go-to leaders in their respective industries. Chris and Katie cover a lot of ground in this conversation. Chris has a fascinating take into the importance of what people say when you’re not in the room, and how you can use your own USP to become a successful ‘you-preneur’. As someone who has walked the talk when it comes to personal branding, his advice is worth its weight in gold. But this is not just a podcast for wannabe entrepreneurs or high-ranking leaders. Anyone wanting to carry weight in their role should be considering the impact of reputation – talent will take you far, but the way people feel about you will drive you that little bit further. Discover how Chris went from burnout to building big, successful brands, and how you can do the same. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.

In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes back the show’s first-ever guest, Rachel Miller. Rachel is an internationally recognised internal comms legend, with more than two decades of educating, advising and commenting on the profession under her brand All Things IC. Alongside her podcasting, blogging and consulting work, she is the author of Internal Communication Strategy, a book dedicated to helping internal communicators “get it right”. Katie and Rachel discuss many elements of IC during this wide-ranging conversation. They delve into change communication, and the mistakes to avoid. Rachel shares some invaluable advice for crafting an internal communication strategy using her own framework. And she offers candid insight into how her recent ADHD diagnosis has impacted her work and personal life. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast.

This week on The Internal Comms Podcast, host Katie Macaulay is joined by Global Belonging, Equity and Impact Consultant, and self-styled ‘human-centric technologist’, Bob Watanabe. Bob has been working in HR technology for over two decades and is a fierce believer in always doing something to make someone’s life better. His human-centred approach brings new light to business challenges, workplace culture and colleague connection. Always the optimist, Bob guides Katie through his formative experiences as an Asian-American person who has often been, to quote Bob, “the only one in a room.” He shares insightful anecdotes from leaders who have shaped him as a person and offers invaluable advice for today’s leaders as they navigate this new, fragmented world of work. And he flies the flag for always leading with kindness, at work or elsewhere. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.

This week on The Internal Comms Podcast, host Katie Macaulay is joined by award-winning marketing and communications expert Danielle Bond. Recently retired from corporate life, Danielle has held the CMO role at many leading professional services firms throughout her career. Most recently, she led the brand, corporate comms and marketing function for consulting engineering firm Aurecon, where she led on comms for 14 years. Katie met Danielle when the latter was serving on the board of the International Association of Business Communicators (IABC). This episode is a must-listen for any marketers and comms folk looking to strengthen their strategic flair. Danielle has a wealth of expertise to share, looking back on her storied career to assess how our profession has evolved over the past few decades, and offering invaluable advice. Tune in for the insights, stay for Danielle’s warmth and her genuine passion for communication. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.

In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by leadership communications coach and co-founder of Engage Kenya, Agatha Juma. Agatha credits an embarrassing experience as a speaker at a conference for igniting her interest in comms and public speaking. That grew into what Agatha calls a deep passion for developing leadership capabilities. But it’s not just corporates and executives that Agatha helps to tell their stories. Today, Agatha’s work at Engage Kenya brings together people from all walks of life to share their stories. Entering its eighth year, Engage brings “fascinating thinkers and doers” together to trigger discussion and connection on a diverse range of topics. Agatha is kind enough to share some of the most impactful stories she’s heard in this episode. In a world where connection is the key to unlocking our true potential, communicating through storytelling can reveal a shared understanding that didn’t previously feel possible. And for internal communicators, getting to those stories and sharing them with the organisation is a great way to drive colleague advocacy. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.

We’re back for Season 11 of The Internal Comms Podcast! And kicking us off with a very special episode, this week host Katie Macaulay is joined by not one, not two, but three guests. Kevin Ruck, Mike Pounsford and Howard Krais are the three authors of a brand-new book called Leading the Listening Organisation: Creating Organisations that Flourish. They are all internal communications aficionados, and with this book they have dialled in on one of the most important attributes of any skilled communicator: the art of listening. It is often said that the best communicators, and certainly the best conversationalists, are skilled listeners. As leaders and communicators, we must invest the time needed to listen to understand – not simply hear – employees. The many benefits of effective employee listening for organisations are clear. Is it time to put your ear to the ground? Tune in to find out. As always, share your thoughts on this or any other episode of the Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.

Looking for tips on creating internal communications that land – and stick? In this Moment from The Internal Comms Podcast, Steve Crescenzo shares a few things you absolutely must keep in mind. He calls them ‘the four Cs’. Creative. Think outside of email and your intranet. As Steve’s son told him, “Young people are not reading their emails and they aren’t visiting websites”. We have to think differently. Compelling. We must demonstrate the benefit to the audience in every piece of comms. Conversation. Strip out the jargon. Remove the corporate speak. Use your weekend words – without the swearing! Concise. Use your creativity to make sure comms are short, snackable and memorable. As CEO of Crescenzo Communications, Steve has decades of experience helping internal communicators inspire, engage and deliver strategies. And in this 10-minute clip, you’ll get some of his most valuable advice. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-35-how-to-do-less-but-do-it-better/

“I realised I was probably a pretty crap listener,” Mike Roe tells Katie Macaulay in this Moment from The Internal Comms Podcast. We often go to leaders and start by asking them something entirely different to what we are really there to ask. It’s down to leaders, says Mike, to ask the right questions and really listen to the responses. So, Mike took a leadership course that equipped him with invaluable skills to really connect with his colleagues. “Learning to ask powerful questions, being curious enough to ask those questions of others and yourself and being confident enough to shut up and let this resonate with somebody was transformational,” says Mike. Got questions of your own? Tune in to discover just how important they are. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-63-lessons-in-leadership/

At IKEA, choosing the right words when communicating with the workforce is everything. Guy Britt, IKEA’s Global Head of Co-worker Comms, tells Katie Macaulay the use of ‘co-worker comms’ instead of internal or employee comms is very deliberate. “It’s based on the fact that those we’re communicating to are people,” he says. The team at IKEA want to activate their colleagues; inspire them, and create a two-way dialogue. The language they use matters. The tone, and respect they have for their colleagues is what really engages them. Communicating in this human way to a large, global workforce like IKEA has its challenges. Getting the right message to the right people, on the right platforms – it’s not one size fits all. So, how does IKEA reach and engage their unique audiences? Tune in to find out. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-57-unboxing-internal-comms-at-ikea/