The Dental Practice Heroes Podcast

Dr. Paul Etchison

This podcast is for dentists, dental hygienists, or anyone in dentistry. We aim to bring the leading dentists and figures in our dental profession together to discuss practice management and the business of dentistry.

  • 16 minutes 32 seconds
    DBM: Hiring Specialists Versus Upskilling
    Ever considered the complex dance of decision-making that comes with expanding a dental practice? Justin and I tackle this very subject, peeling back the layers on whether hiring specialists is a smart move or if it’s more strategic to invest in the talents of general practitioners. Together, we examine the potential perks and pitfalls—from navigating the financial landscape to ensuring the move matches patient demand. It’s a compelling discussion that bridges the gap between cost and culture, where we weigh the advantages of in-house procedures against the necessity of external expertise. 

    This episode isn’t just about the current state of affairs; it's a candid look into the future of dental education. Here, I open up about embracing the uncomfortable feeling of being a student again, confronting the rapid advances in technology that are reshaping our profession. We debate how learning curves, like integrating the Nexus IOS system and pursuing orthodontic courses, can revolutionize a practice. Join us for a journey that promises both professional growth and an honest reflection on the challenges we face in keeping our skills as sharp as our dental tools.

    Are you ready to completely systematize and document the way you do things at the practice.  The DPH OmniPractice Total Team Success Program is just that.  Online Instruction, one on one sessions, sample documents, and worksheets...We take your office through 7 phases of practice transformation and teach you how to manage it all with your team.  If you want a team driven systematized practice, go to dentalpracticeheroes.com

    DPH Coaching

    At DPH, we don't coach you on anything we haven't personally accomplished ourselves.

    We provide:

    • One on One Coaching for Doctors, or Doctors and Teams
    • Group Coaching Programs for Teams
    • Minicourses on every practice management topic you need to know
    • Team Coaching for your Front Desk
    • Exactly what you need to level up, whatever level of practice you are at.

    Visit www.dentalpracticeheroes.com to Learn more, and check out our new 7 Phase OmniPractice Total Team Success Program to learn how to systematize your office, all while creating a leadership team to help you manage it all.

    16 May 2024, 11:00 am
  • 48 minutes 52 seconds
    Interview: Enhanced Patient Treatment Acceptance with Dr. Chris Bowman

    Unlock the secrets to transforming patient communication and boosting treatment acceptance with Dr. Chris Bowman's unique insights. On our show, the mastermind behind the Getting to Yes Masterclass joins us, alongside my co-host Dr. Steve Markowitz, to reveal how a nuanced approach to case presentation can revolutionize your dental practice. From the first interaction with a new patient to the final agreement on a treatment plan, we'll guide you through strategies that promise to align your practice's goals with the patients' needs for a harmonious and successful dental journey.

    Ever wondered why some patients hesitate to follow through with their dental treatments? We tackle this head-on by dissecting the 'new patient connection interview,' a tool that's reshaping how we interact with patients and understand their oral health aspirations. Expect to walk away with a new perspective on pre-empting objections, a chapter straight out of Dr. Robert Cialdini's playbook, and how to mirror the marketing genius of Dan Kennedy to preemptively address patient concerns. It's all about elevating your role from a healthcare provider to a trusted advisor who walks in step with their patients' needs.

    We wrap up with the pearls of wisdom that can only come from experience; I share business insights, from the savvy hiring techniques that will help you build the dream team to educational resources that have molded my practice philosophy. Listen as we dissect the influence of "Extreme Ownership," dive into the latest on PRF training, and discuss how we can utilize advanced techniques like the LightWalker laser for superior patient outcomes. Dr. Bowman's dedication to continuous growth in dentistry culminates in a generous offer for our listeners, so join us for an episode that's sure to enrich your practice and your approach to patient care.

    At DPH, we are coaches who have accomplished what we teach.  Everything has been tried and tested and we have the experience to back it up.  If you are looking to take your practice to the next level with a coach with REAL Experience, go to www.DentalPracticeHeroes.com

    Are you ready to completely systematize and document the way you do things at the practice.  The DPH OmniPractice Total Team Success Program is just that.  Online Instruction, one on one sessions, sample documents, and worksheets...We take your office through 7 phases of practice transformation and teach you how to manage it all with your team.  If you want a team driven systematized practice, go to dentalpracticeheroes.com

    DPH Coaching

    At DPH, we don't coach you on anything we haven't personally accomplished ourselves.

    We provide:

    • One on One Coaching for Doctors, or Doctors and Teams
    • Group Coaching Programs for Teams
    • Minicourses on every practice management topic you need to know
    • Team Coaching for your Front Desk
    • Exactly what you need to level up, whatever level of practice you are at.

    Visit www.dentalpracticeheroes.com to Learn more, and check out our new 7 Phase OmniPractice Total Team Success Program to learn how to systematize your office, all while creating a leadership team to help you manage it all.

    13 May 2024, 11:00 am
  • 19 minutes 4 seconds
    DPH Coaches: Managing Difficult Patients that Test your Patience

    Ever found yourself at a loss for words when confronted by a particularly challenging patient? Well, you're far from alone. In our latest podcast episode, Dr. Henry Ernst, Dr. Stephen Markowitz, and I, Paul Etchison, get up close and personal with the nitty-gritty of managing difficult patients in a dental practice. We don't just commiserate; we strategize, sharing tales from the trenches alongside actionable advice that's been tried and tested. From defusing tension with a touch of Nordstrom's conflict resolution finesse to knowing when it's time to bid farewell to a patient for the greater good, we've got your back on transforming tricky situations into triumphs for your team and your practice.

    But it's not all serious business. We bring a dose of humor and heart to the conversation, acknowledging that empathy is key and sometimes, a genuine apology or a small gesture—like buying a patient a coffee—can make all the difference. And for those of us in the field who've braved the stormy seas of patient dismissal, we delve into the emotional and practical ramifications, with a commitment challenge that might just inspire you to take action. So, if you're eager for insights that will leave you equipped and empowered—or if you're just curious about whether I'll keep my word and follow through with the dismissal challenge—then this is an episode you won't want to miss.

    Are you ready to completely systematize and document the way you do things at the practice.  The DPH OmniPractice Total Team Success Program is just that.  Online Instruction, one on one sessions, sample documents, and worksheets...We take your office through 7 phases of practice transformation and teach you how to manage it all with your team.  If you want a team driven systematized practice, go to dentalpracticeheroes.com

    DPH Coaching

    At DPH, we don't coach you on anything we haven't personally accomplished ourselves.

    We provide:

    • One on One Coaching for Doctors, or Doctors and Teams
    • Group Coaching Programs for Teams
    • Minicourses on every practice management topic you need to know
    • Team Coaching for your Front Desk
    • Exactly what you need to level up, whatever level of practice you are at.

    Visit www.dentalpracticeheroes.com to Learn more, and check out our new 7 Phase OmniPractice Total Team Success Program to learn how to systematize your office, all while creating a leadership team to help you manage it all.

    9 May 2024, 11:00 am
  • 14 minutes 39 seconds
    Solo: Overthinking as an Owner

    Have you ever found yourself lost in a maze of your own thoughts, especially those that chew away at your confidence as a dental professional? I get it, and that's why I'm peeling back the layers of overthinking and self-doubt in our latest Dental Practice Heroes podcast. I'll share a particularly haunting dental case from my past that led me down a rabbit hole of negativity, and we'll explore the techniques that can help us escape these mental traps. This isn't just about finding peace of mind; it's about safeguarding the stability of our practices and our personal well-being.

    Then, we shift gears, and I'll tell you how a Kanye West anecdote from Dave Chappelle sparked a revelation about the power of positive self-perception. How would that change your professional outlook? I'll challenge you with three questions to interrogate those inner critics and we'll look at how this shift in mindset can uplift your entire week. It's time to tune out the negativity and amplify the success that's inherent in our daily dental grind. Share your thoughts and experiences by dropping a line at [email protected], because I truly believe we're all in this together.

    Are you ready to completely systematize and document the way you do things at the practice.  The DPH OmniPractice Total Team Success Program is just that.  Online Instruction, one on one sessions, sample documents, and worksheets...We take your office through 7 phases of practice transformation and teach you how to manage it all with your team.  If you want a team driven systematized practice, go to dentalpracticeheroes.com

    DPH Coaching

    At DPH, we don't coach you on anything we haven't personally accomplished ourselves.

    We provide:

    • One on One Coaching for Doctors, or Doctors and Teams
    • Group Coaching Programs for Teams
    • Minicourses on every practice management topic you need to know
    • Team Coaching for your Front Desk
    • Exactly what you need to level up, whatever level of practice you are at.

    Visit www.dentalpracticeheroes.com to Learn more, and check out our new 7 Phase OmniPractice Total Team Success Program to learn how to systematize your office, all while creating a leadership team to help you manage it all.

    6 May 2024, 11:00 am
  • 17 minutes 55 seconds
    DBM - Our Biggest Disasters and Lessons from Ownership

    Join us as we peel back the curtain on dental practice ownership nightmares and the unexpected victories that can emerge from the rubble. Justin's saga of a partnership disaster serves as a cautionary tale, unraveling the critical importance of due diligence and the clarity that comes from evaluating potential partners against your own values. It's a candid recount of how the darkest days can sometimes spark the most remarkable transformations in business and in life.

    But the journey doesn't end at overcoming; it's also about the people who help you rebuild. This episode is not just a dive into the past—it's a playbook for the future of hiring and team empowerment. Discover how listening more and speaking less reshaped my leadership style and how involving your team in the hiring process can be a game-changer. From personality tests to delegating HR responsibilities, we explore strategies to weed out workplace toxicity and foster a vibrant, team-oriented environment. It's an honest exploration of the trials and triumphs that define the heart of dental practice ownership.

    Are you ready to completely systematize and document the way you do things at the practice.  The DPH OmniPractice Total Team Success Program is just that.  Online Instruction, one on one sessions, sample documents, and worksheets...We take your office through 7 phases of practice transformation and teach you how to manage it all with your team.  If you want a team driven systematized practice, go to dentalpracticeheroes.com

    DPH Coaching

    At DPH, we don't coach you on anything we haven't personally accomplished ourselves.

    We provide:

    • One on One Coaching for Doctors, or Doctors and Teams
    • Group Coaching Programs for Teams
    • Minicourses on every practice management topic you need to know
    • Team Coaching for your Front Desk
    • Exactly what you need to level up, whatever level of practice you are at.

    Visit www.dentalpracticeheroes.com to Learn more, and check out our new 7 Phase OmniPractice Total Team Success Program to learn how to systematize your office, all while creating a leadership team to help you manage it all.

    2 May 2024, 11:00 am
  • 49 minutes 20 seconds
    Interview: The Blueprint for Growth and Harmony in Dentistry with Kiera Dent

    Are you ready to transform your dental practice into a powerhouse of productivity and positivity? This is exactly what you'll achieve after tuning in to our latest conversation with the dental dynamo herself, Kiera Dent. Together, we navigate the choppy waters of the dental labor market, providing you with the life rafts of strategy and support you need to build an unshakable team. Get ready to embrace the change with open arms and a well-prepared plan, as Kira illuminates the path to creating a resilient practice culture that can weather any storm.

    This episode isn't just about survival; it's about thriving in an industry that's constantly evolving. We tackle the tough topics head-on, from the emotional trials of team turnover to the exhilaration of fostering a workplace that buzzes with engagement. Discover the art of crafting an environment where both respect and fun coexist, transforming everyday routines into opportunities for growth and team bonding. And when it comes to the personal side of running a practice, we dive into the nuances of work-life balance, ensuring you're as strong and fulfilled outside the office as you are within.

    Wrap up your loupes and lean into this treasure trove of wisdom, ideal for dental professionals at any stage of their career. Whether you're a seasoned practitioner or fresh out of dental school, our discussion is brimming with actionable insights and heartwarming success stories. Take a cue from Kiera and inject your practice with a dose of Practice Momentum, bolstering constant growth and community support. By the end of our chat, you'll not only be equipped to establish a flourishing dental practice but also to lead a life that sparkles with satisfaction and success.

    At DPH, we are coaches who have accomplished what we teach.  Everything has been tried and tested and we have the experience to back it up.  If you are looking to take your practice to the next level with a coach with REAL Experience, go to www.DentalPracticeHeroes.com

    Are you ready to completely systematize and document the way you do things at the practice.  The DPH OmniPractice Total Team Success Program is just that.  Online Instruction, one on one sessions, sample documents, and worksheets...We take your office through 7 phases of practice transformation and teach you how to manage it all with your team.  If you want a team driven systematized practice, go to dentalpracticeheroes.com

    DPH Coaching

    At DPH, we don't coach you on anything we haven't personally accomplished ourselves.

    We provide:

    • One on One Coaching for Doctors, or Doctors and Teams
    • Group Coaching Programs for Teams
    • Minicourses on every practice management topic you need to know
    • Team Coaching for your Front Desk
    • Exactly what you need to level up, whatever level of practice you are at.

    Visit www.dentalpracticeheroes.com to Learn more, and check out our new 7 Phase OmniPractice Total Team Success Program to learn how to systematize your office, all while creating a leadership team to help you manage it all.

    29 April 2024, 11:00 am
  • 18 minutes 53 seconds
    DPH Coaches: Managing Tardiness

    They say the early bird catches the worm, but what happens when your team members consistently arrive late, well after the worm’s been caught? Together with my esteemed colleagues, Dr. Steven Markowitz and Dr. Henry Ernst, we delve into the complexities of managing tardiness in a dental practice, sharing tried-and-true strategies for maintaining a punctual, productive team. We dissect the intricate dance of valuing an employee's skills while upholding the non-negotiable tenet of reliability, and you won't want to miss Dr. Ernst's innovative approach to incentivizing on-time arrivals. 

    Navigating the choppy waters of workplace behavior, this episode doesn't shy away from the hard truths about habitual lateness and its ripple effects. We confront the sobering reality that sometimes, despite our best efforts, an employee's behavior may not change, forcing difficult decisions for the health of the practice. Tune in for an unflinching look at leadership resolve, as we discuss everything from the perils of tardiness in job interviews to the paramountcy of consistency in tackling team issues. It's a conversation that any practice owner or team leader will find invaluable in their quest to foster a high-performing, harmonious workplace.

    Are you ready to completely systematize and document the way you do things at the practice.  The DPH OmniPractice Total Team Success Program is just that.  Online Instruction, one on one sessions, sample documents, and worksheets...We take your office through 7 phases of practice transformation and teach you how to manage it all with your team.  If you want a team driven systematized practice, go to dentalpracticeheroes.com

    DPH Coaching

    At DPH, we don't coach you on anything we haven't personally accomplished ourselves.

    We provide:

    • One on One Coaching for Doctors, or Doctors and Teams
    • Group Coaching Programs for Teams
    • Minicourses on every practice management topic you need to know
    • Team Coaching for your Front Desk
    • Exactly what you need to level up, whatever level of practice you are at.

    Visit www.dentalpracticeheroes.com to Learn more, and check out our new 7 Phase OmniPractice Total Team Success Program to learn how to systematize your office, all while creating a leadership team to help you manage it all.

    25 April 2024, 11:00 am
  • 16 minutes 1 second
    Solo: Charting the Course to Early Retirement and Business Freedom

    Embarking on the path to early retirement while owning a dental practice is no mere dream—it's an achievable reality with the right strategies, and I'm here to guide you through it. With over a decade of experience in the trenches, I share my personal journey and insights to arm you with the tools for success. We tackle the tough choices practice owners face, from expanding operations to fine-tuning insurance plans, all while keeping an eagle eye on the prize: a thriving business that doesn't demand your constant attention. This heartfelt episode isn't just about the numbers; it's a blueprint for harmonizing profit with well-being, and a testament to how your practice can flourish, offering you the liberty to step back and breathe.

    Then, prepare to redefine your concept of retirement and business growth. I've teamed with experts like Relevance Online Marketing to lift the weight of digital marketing off your shoulders, leaving you free to focus on what matters most. As we navigate through the notions of building a nest egg versus a 'die with zero' philosophy, I provide insights that hope to reshape your approach to work and life after the chair. In a candid conversation, we also help a client find the sweet spot between efficiency and adaptability, ensuring their practice is not just a source of income, but a foundation for a rewarding life. So tune in, as we explore the essence of business freedom and the boundless opportunities it can unlock for dedicated dental practitioners.

    Are you ready to completely systematize and document the way you do things at the practice.  The DPH OmniPractice Total Team Success Program is just that.  Online Instruction, one on one sessions, sample documents, and worksheets...We take your office through 7 phases of practice transformation and teach you how to manage it all with your team.  If you want a team driven systematized practice, go to dentalpracticeheroes.com

    DPH Coaching

    At DPH, we don't coach you on anything we haven't personally accomplished ourselves.

    We provide:

    • One on One Coaching for Doctors, or Doctors and Teams
    • Group Coaching Programs for Teams
    • Minicourses on every practice management topic you need to know
    • Team Coaching for your Front Desk
    • Exactly what you need to level up, whatever level of practice you are at.

    Visit www.dentalpracticeheroes.com to Learn more, and check out our new 7 Phase OmniPractice Total Team Success Program to learn how to systematize your office, all while creating a leadership team to help you manage it all.

    22 April 2024, 11:00 am
  • 18 minutes 44 seconds
    DBM - Ownership: The Realities of Dental Practice Entrepreneurship vs. being an Associate

    Ever wondered if the grass is truly greener on the practice ownership side of dentistry? Join me, Dr. Paul Etchison, and my colleague Dr. Justin Bhullar, as we dissect the alluring yet daunting leap from a cushy associateship to the helm of your own dental practice. Making big life decisions is no small feat, especially when it involves trading in a significant paycheck for the unpredictable yet potentially rewarding world of business ownership. In our candid conversation, we lay bare the facets of such a transition, examining the tenacity and aspirations needed to embark on this journey. We also consider the stark reality that initial years may not be as financially rewarding as one might hope—yet for those driven by the desire to shape their destiny in dentistry, this episode is an essential listen.

    As we pivot to discussing the concept of junior partnerships, we illuminate an alternative path that combines the stability of employment with the taste of entrepreneurship. Hear the story of a dentist who dared to dream big, acquiring multiple practices while still cutting his teeth as an associate. We explore the significance of integrity, productivity, and the right mindset to navigate this middle ground between associate and full-fledged owner. For those dentists yearning to align their career choices with personal aspirations, and not the beckoning call of ego or peer influence, this episode could be a pivotal moment in your professional life. Join us for an episode filled with honest reflections and actionable insights, aimed at guiding the passionate dentist toward a fulfilling career in the world of dental practice ownership.

    Are you ready to completely systematize and document the way you do things at the practice.  The DPH OmniPractice Total Team Success Program is just that.  Online Instruction, one on one sessions, sample documents, and worksheets...We take your office through 7 phases of practice transformation and teach you how to manage it all with your team.  If you want a team driven systematized practice, go to dentalpracticeheroes.com

    DPH Coaching

    At DPH, we don't coach you on anything we haven't personally accomplished ourselves.

    We provide:

    • One on One Coaching for Doctors, or Doctors and Teams
    • Group Coaching Programs for Teams
    • Minicourses on every practice management topic you need to know
    • Team Coaching for your Front Desk
    • Exactly what you need to level up, whatever level of practice you are at.

    Visit www.dentalpracticeheroes.com to Learn more, and check out our new 7 Phase OmniPractice Total Team Success Program to learn how to systematize your office, all while creating a leadership team to help you manage it all.

    18 April 2024, 11:00 am
  • 52 minutes 54 seconds
    Interview: Mastering a Profitable, Systemized Dental Practice with Todd Snyder

    Unlock the potential of your dental practice with insights from Dr. Todd Snyder, who joins me to share his blueprint for a thriving, systemized clinic. Discover the strategic dance of goal setting and systemization that can transform your practice into a powerhouse of success. Dr. Snyder, a maestro of cosmetic dentistry, brings to the table his rich experience in constructing a profitable, insurance-independent practice, and we delve into the nuanced art of patient communication, branding, and marketing. Whether you're fresh out of dental school or a seasoned practitioner, this episode offers a treasure trove of strategies that are crucial for anyone aiming to elevate their dental game.

    Imagine running a high-revenue practice that respects your personal time, all while enjoying the journey. I'll share my personal framework for optimizing a dental practice, focusing on the magic of a small but mighty team, and systems that ensure excellence in every facet of the business. We'll discuss the underrated power of nightly team huddles and setting precise, actionable goals that align with the lifestyle you aspire to lead. For those striving for balance, efficiency, and a culture of continual growth, this conversation is your roadmap to a practice that not only thrives in profitability but also provides the ultimate work-life harmony.

    Wrapping up, we tap into the mystical realm of intuition in dentistry and highlight the invisible forces that guide our professional instincts. Dr. Snyder and I also touch on the wealth of knowledge available through his podcast, 'Delusional: Winning the Weekly War of Dentistry.' Join us as we explore, from the vitality of ethical sales tactics to the nuanced strategies of patient engagement, how to become the luminous 'sun' in the digital 'sky' of dentistry. This episode isn't just a listen; it's an investment in the future of your dental practice.

    At DPH, we are coaches who have accomplished what we teach.  Everything has been tried and tested and we have the experience to back it up.  If you are looking to take your practice to the next level with a coach with REAL Experience, go to www.DentalPracticeHeroes.com

    Are you ready to completely systematize and document the way you do things at the practice.  The DPH OmniPractice Total Team Success Program is just that.  Online Instruction, one on one sessions, sample documents, and worksheets...We take your office through 7 phases of practice transformation and teach you how to manage it all with your team.  If you want a team driven systematized practice, go to dentalpracticeheroes.com

    DPH Coaching

    At DPH, we don't coach you on anything we haven't personally accomplished ourselves.

    We provide:

    • One on One Coaching for Doctors, or Doctors and Teams
    • Group Coaching Programs for Teams
    • Minicourses on every practice management topic you need to know
    • Team Coaching for your Front Desk
    • Exactly what you need to level up, whatever level of practice you are at.

    Visit www.dentalpracticeheroes.com to Learn more, and check out our new 7 Phase OmniPractice Total Team Success Program to learn how to systematize your office, all while creating a leadership team to help you manage it all.

    15 April 2024, 8:00 pm
  • 20 minutes 59 seconds
    DPH Coaches: Strategic Expansion of Your Dental Team

    Ever pondered the perfect moment to introduce a fresh face to your dental squadron? Buckle up for a riveting journey with me, Dr. Paul Etchison, as we navigate the intricacies of adding an associate to your dental practice. DPH Legendary Coaches, Dr. Stephen Markowitz and Dr. Henry Ernst join the quest to decode the subtle clues that signal it's time for expansion. We dissect mental fortitude, patient statistics, and the joyous pivot from full-time clinician to strategic maestro. If your practice's patient base is ballooning or you're grappling with the nuances of mentorship, we're here to illuminate the path and share some chuckles along the way.

    But this isn't just about numbers and growth; it's about the culture of your practice. We chew over the 'QVC effect' of scheduling, the merits of part-time associates, and the unexpectedly hilarious side of car food blunders. Sure, you may expect sound advice on block scheduling and profit maximization, but you'll also get a heaping side of humor as we divulge personal tales of vehicular chaos and coffee catastrophes. 

    Are you ready to completely systematize and document the way you do things at the practice.  The DPH OmniPractice Total Team Success Program is just that.  Online Instruction, one on one sessions, sample documents, and worksheets...We take your office through 7 phases of practice transformation and teach you how to manage it all with your team.  If you want a team driven systematized practice, go to dentalpracticeheroes.com

    DPH Coaching

    At DPH, we don't coach you on anything we haven't personally accomplished ourselves.

    We provide:

    • One on One Coaching for Doctors, or Doctors and Teams
    • Group Coaching Programs for Teams
    • Minicourses on every practice management topic you need to know
    • Team Coaching for your Front Desk
    • Exactly what you need to level up, whatever level of practice you are at.

    Visit www.dentalpracticeheroes.com to Learn more, and check out our new 7 Phase OmniPractice Total Team Success Program to learn how to systematize your office, all while creating a leadership team to help you manage it all.

    11 April 2024, 11:00 am
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