The Product Experience

Mind the Product

The Product Experience features conversations with the product people of the world, focusing on real insights of how to improve your product practice. Part of the Mind the Product network, hosts Lily Smith (ProductTank organiser and Product Consultant) & Randy Silver (Head of Product and product management trainer) “go deep” with the best speakers from ProductTank meetups all over the globe, Mind the Product conferences, and the wider product community.

  • 34 minutes 42 seconds
    The journey to becoming customer-centric at Pfizer: Atif Faruqui (Director, Developer Products and Platforms, Pfizer)

    Join our conversation with Atif Faruiqui, Director of Developer Products and Platforms at Pfizer, as he illuminates the path the pharmaceutical colossus took towards a product-focused approach. He takes us behind the scenes of Pfizer's strategic pivot, highlighting the signals that spurred the company's leadership to champion a customer-centric approach. 

    Featured Links: Follow Atif on LinkedIn | Pfizer | 'What's a Proof of Concept? The Complete Beginner's Guide' feature at Career Foundry | 'The Rising Importance of Product Managers in Digital Transformation' piece at Emergn 

    Our Hosts
    Lily Smith
    enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

    Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

    8 May 2024, 5:00 am
  • 41 minutes 34 seconds
    Getting real with jobs to be done – Bob Moesta (President, CEO, The ReWired Group)

    We've all heard about the Jobs to Be Done framework - but do you know how to really make the most of it? We went straight to the source - Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach.

    In this episode, we cover:

    •  How to get started with JTBD - and what to do after you've conducted a bunch of interviews.
    • Case studies, including SAAS, candy bars, and selling houses.
    • When not to use the approach
    • And the mistakes that most people make.


    Featured Links: Follow Bob on LinkedIn | The Re-Wired Group | Jobs To Be Done website | Buy the'Never Split The Differencebook by Chris Voss and Tahl Raz | Buy the 'Job Moves' book by Ethan Bernstein, Michael B. Horn and Bob Moesta

    Our Hosts
    Lily Smith
    enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

    Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

    1 May 2024, 5:00 am
  • 35 minutes 27 seconds
    Rerun: Your first 90 days in product – Leah Tharin on The Product Experience

    If you’re starting a new role in product at whatever level, it can sometimes be difficult to get started, especially if you’re chucked in the deep end. In this week’s podcast episode, we speak with Leah Tharin, currently the Chief Product and Growth Officer at gotphotocom. She provides some insights on your first 90 days in a new product role, challenges the conventional wisdom of the 30, 60, 90-day plan,  and goes into the best ways to gain trust from your new team.

    Featured Links: Follow Leah on LinkedIn and Twitter | Leah’s website | Leah’s ‘Productea with Leah’ podcast | ‘The Shit Sandwich and Other Terrible Ways to Give Feedback’ piece at I Done This Blog 

    Our Hosts
    Lily Smith
    enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

    Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

    24 April 2024, 5:00 am
  • 39 minutes 14 seconds
    Product managers, stop being jaded - Ipsita Basu (Product Management Leader, BILL)

    Listen to our conversation with Ipsita Basu, Product Management Leader at BILL all about rediscovering our passion in product. In this episode, Ipsita shares practical advice for product managers looking to get out of a rut and build innovative products that customers love.

    Featured Links: Follow Ipsita on LinkedIn | Bill | Read Ipsita's 'Product managers, stop being jaded' article at Mind The Product 

    Our Hosts
    Lily Smith
    enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

    Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

    17 April 2024, 5:00 am
  • 37 minutes 16 seconds
    Rerun: Roadmaps are dead. Long live roadmaps! – Janna Bastow on The Product Experience

    When you have questions about roadmaps, it pays to talk to someone who has spent way too much of her life thinking about them. Janna Bastow – co-founder of both Mind the Product and ProdPad joins us to give advice to anyone ready to break up with their roadmap.

    Featured Links: Follow Janna on Twitter and LinkedIn |  ProdPad on Twitter, and read more of her postsTroubleshooting Agile – Jeffery Fredrick & Douglas Squirrel’s episode of The Product Experience Killing Zombies – Lisa Long’s episode of  The Product Experience

    Our Hosts
    Lily Smith
    enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

    Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

    10 April 2024, 5:00 am
  • 39 minutes 30 seconds
    The journey back from burnout in product - Dominique Jost (Head of Product, Doist)

    Tune into our latest conversation with  Dominique Jost, Head of Product at Doist. In this episode, we peel back the layers on why product managers are especially vulnerable to this modern malaise, with Dominic offering an enlightening breakdown of stressors and personal amplifiers that escalate work pressures into health hazards. 

    Featured Links: Follow Dominique on LinkedIn | Calmr Works self-care management tool | Work with Dominique at Doist | Buy 'Deep Work: Rules for Focussed Success in a Distracted World' book by  Cal Newport

    Our Hosts
    Lily Smith
    enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

    Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

    3 April 2024, 5:00 am
  • 28 minutes 36 seconds
    Rerun: Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience

    How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders.

    (Since we originally ran this episode, Fanni has moved on to take the Head of Product role at Bequest.)

    In this episode, listen to learn about:

    • Having a good pricing strategy
    • Applying anchor pricing
    • Using metrics well

    Quote of the Episode

    If the pilot is free, make sure that it’s for a certain amount of time – and then you have the chance to renegotiate from there… In my personal experience, it’s easier to ask for more money than to ask for money at all.


    Featured Links: Follow Fanni on LinkedIn | Bequest | Founders Factory | Fanni's 'How to Price Your Product in a Startup' article

    Our Hosts
    Lily Smith
    enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

    Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

    27 March 2024, 6:00 am
  • 35 minutes 42 seconds
    The future of product in the age of AI: Yana Welinder (CEO, Kraftful)

    This week on the podcast, we sit down with Yana Welinder, CEO of Kraftful. Yana shares insights into how today's product managers are transforming their roles by leveraging AI to create compelling user stories, fine-tuning financial models, and even hiring.

    As AI interfaces grow more intuitive, we navigate the importance of a product manager's openness to these advancements, the significant role AI plays in amplifying diverse customer feedback, and the ongoing responsibility of product professionals to shape AI to reflect the values that drive their visions forward.

    Featured Links: Follow Yana on LinkedIn | Yana's website | Kraftful | Yana's 'Product management in the age of ChatGPT' talk at ProductTank San Francisco 2023

    Our Hosts
    Lily Smith
    enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

    Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

    20 March 2024, 6:00 am
  • 38 minutes
    Mastering continuous discovery with B2B products with Katie Marcus (Head of Product, Progression, Depop)

    In our latest episode on The Product Experience, we delve into a great discussion with Katie Marcus, Product Lead at Progression. Katie gives us a deep insight into the trials and tribulations of fostering continuous discovery within a B2B environment and the start-up space. 

    Featured Links: Follow Katie on LinkedIn | Progression | Katie's 'Lessons learnt from a quarter of continuous discovery' feature | Tools: Maze / Dovetail / Supernormal / Mixpanel / Flipper 

    Our Hosts
    Lily Smith
    enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

    Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

    13 March 2024, 6:00 am
  • 34 minutes 16 seconds
    Building products to tackle the opioid crisis: Omer Kaplan (Head of Product, Sonara Health)

    For many of us in product, building products that have long-lasting impacts on people's lives is the dream. In this episode, we speak to Omer Kaplan from Sonara Health. We discuss his mission in forging a path in healthcare technology to combat the opioid crisis. We also explore the principles of equity-first design and the meticulous testing strategies that ensure their technology serves everyone effectively.

    Featured Links: Follow Omer on LinkedIn and Facebook | Sonara Health | The Lancet feature on North America's opioid crisis

    Our Hosts
    Lily Smith
    enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

    Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

    6 March 2024, 6:00 am
  • 41 minutes 19 seconds
    Effective ways to delight users: Nesrine Changuel (Google, Skype, Spotify)

    Join us on this week's podcast for a conversation with Nesrine Changuel, Senior Product Manager at Google, as she shares key insights on how we can delight users. 

    Featured Links: Follow Nesrine on LinkedIn | Nesrine's website | 'The Emotion Wheel: What it is and How to Use it' piece by Hokuma Karimova | 'Keeping Track of Your HEART' - Tomer Sharon on The Product Experience | 'The HaTS - Happiness Tracking Survey' feature by Prasanta Kumar Mohanty

    Our Hosts
    Lily Smith
    enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

    Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

    28 February 2024, 6:00 am
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