Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear

Sneaker History

A show about sneakers for sneakerheads, by sneakerheads.

  • 1 hour 34 minutes
    The Importance of Authenticity In Content Creation With Brandon Edler - Outside The Box: Convos With Creators

    In this conversation, Nick Engvall is joined by Brandon Edler and they discuss their experiences working in the content industry, particularly in the sneaker and media space. They reminisce about their time at Complex and the evolution of social media platforms. They also touch on the importance of storytelling and dynamic visuals in content strategies, as well as the challenges of measuring success in the digital age. The conversation in this part focuses on the success and impact of their work at Finish Line, the importance of authenticity in content creation, and the future of tangible media. In this final part of the conversation, Nick and Brandon discuss their favorite shows, the internet's impact on exploration, their experiences with sneakers, the changing landscape of content and social media, the concept of selling out, and the importance of in-person experiences and community.

    Brandon Edler: https://www.instagram.com/mrbrando3/

    Subscribe to our newsletter: http://outsidepods.substack.com/

    Please like, subscribe, review, and share this episode if you enjoyed it. It goes a long way to helping us grow the podcast 🙏

    [Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]

    Want to buy me a coffee in support of the pod? https://www.buymeacoffee.com/nickengvall


    Proudly Recorded Using Riverside: http://www.riverside.fm/?via=outsidepods

    Hosting By Captivate: https://www.captivate.fm/signup?ref=nickengvall


    Follow Nick Engvall:

    Twitter: https://threads.net/@nickengvall

    Instagram: https://instagram.com/nickengvall

    15 April 2024, 12:00 pm
  • 1 hour 10 minutes
    Changing The Game: A Conversation With Jacques Slade - Outside The Box: Convos With Creators

    In this conversation, Nick Engvall and Jacques Slade discuss the intersection of sneaker culture and golf. They explore the importance of consistency in brand campaigns, the need for change in the culture of golf, and the role of sneaker brands in driving that change. They also discuss the impact of collaborations in golf and the potential for creating a more inclusive golf community. The conversation highlights the importance of bringing street culture to golf and creating moments and social engagement in the sport. Finally, they discuss the future of golf and the role of Jacques Slade in the PGA Tour. In this conversation, Jacques Slade discusses the potential for golf to connect fans to moments and create a more inclusive and diverse culture. He shares his experiences working with the PGA Tour and how content creation can help shape the future of the sport. Jacques also highlights the importance of hip-hop artists in golf and suggests names like Jay-Z, Kendrick Lamar, and J. Cole who could bring a new energy to the game. He discusses his favorite golf sneakers and his dream foursome. Jacques also touches on Tiger Woods' move to TaylorMade and the potential for custom golf shoes to become a bigger part of the golf culture.

    Jacques Slade: https://www.instagram.com/kustoo/

    Subscribe to our newsletter: http://outsidepods.substack.com/


    Please like, subscribe, review, and share this episode if you enjoyed it. It goes a long way to helping us grow the podcast 🙏

    [Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]

    Want to buy me a coffee in support of the pod? https://www.buymeacoffee.com/nickengvall


    Proudly Recorded Using Riverside: http://www.riverside.fm/?via=outsidepods

    Hosting By Captivate: https://www.captivate.fm/signup?ref=nickengvall


    Follow Nick Engvall:

    Twitter: https://threads.net/@nickengvall

    Instagram: https://instagram.com/nickengvall

    8 April 2024, 12:00 pm
  • 53 minutes 8 seconds
    We Need To Talk About Sneaker Collaborations

    In this episode, Nick, Robbie, Rohit, and Mike, discuss various collaborations in the sneaker game. They start by sharing their recent rockin' and coppin' experiences. Then, they delve into anime collaborations, highlighting the Hunter x Hunter and One Piece collaborations with Reebok. They also discuss the Teenage Mutant Ninja Turtles collaboration with Puma and the PSG Air Max Plus collaboration with Nike. The hosts explore the appeal of collaborations and the potential for growth in this market. The conversation explores the appeal of different sneaker designs and the balance between safe and creative colorways in collaborations. It discusses the perception of collaborations and the importance of appealing to different audiences. The conversation also touches on the frustration with repetitive designs and the significance of storytelling in collaborations. It explores different approaches to collaborations, such as playing to brand strengths or taking more nuanced approaches. The conversation concludes with a discussion on the desire for sale prices and the approach to collaborations if given the opportunity.

    Join our Discord Community: https://discord.gg/xJFyWmWgza

    Support the Pod: https://patreon.com/sneakerhistory

    Subscribe on YouTube: https://youtube.com/sneakerhistory

    Chapters

    00:00 Introduction and Rockin' and Coppin'

    09:32 Anime Collaborations: Hunter x Hunter and One Piece

    16:19 Cartoon Collaborations: Teenage Mutant Ninja Turtles

    24:47 The Potential of Collaborations

    25:20 Discussion of Sneaker Designs

    26:01 Collaborations and Brand Identity

    26:56 The Appeal of Unique Designs

    28:19 Balancing Safe and Creative Colorways

    28:59 The Perception of Collaborations

    30:21 Appealing to Different Audiences

    31:21 The Success of Basic Colorways

    32:38 Using Brand Identity in Collaborations

    33:34 The Necessity of Safe Collaborations

    34:00 The Frustration with Repetitive Designs

    35:07 The Importance of Storytelling in Collaborations

    36:31 The Connectivity of Collaborations

    37:25 Approaches to Collaborations

    38:16 Playing to Brand Strengths

    39:17 Nuanced Stories in Collaborations

    40:16 Balancing Wild and Safe Approaches

    41:43 The Enduring Appeal of Certain Designs

    43:03 The Appeal of Consistent Colorways

    44:21 The Desire for Sale Prices

    45:19 Approaching Collaborations

    46:57 Mismatched Shoes and Brand Identity

    49:49 Approaching Collaborations

    —–––– Check out our other shows: —––––

    For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm

    For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com

    For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106


    —–––– EXCLUSIVE DEALS FOR YOU FROM OUR PARTNERS —––––

    10% Off Sneaker Throne Display Cases

    Use code HISTORY for 10% off all orders: https://bit.ly/sneakerthrone

    10% Off Kicks with Vee Hot Sauce

    Use Code SNEAKERHISTORY10 for 10% off your order: https://kickswithveehots.com/

    30% Off at GUILTY GOODS

    Use code HISTORY for 30% Off All Orders: https://bit.ly/GuiltyGoods


    [Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]

    —––––—––––—––––—––––—––––—––––—––––—––––

    Our podcast is proudly...

    Livestreamed with StreamYard: https://streamyard.com?pal=6514386237915136

    Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistory

    Distributed By Captivate: https://bit.ly/3j2muPb


    Follow The Hosts:

    Robbie - https://instagram.com/rahbee702

    Mike - https://instagram.com/madwatcher789

    Rohit - https://instagram.com/rohitm13

    Nick - https://instagram.com/nickengvall


    Livestream Team:

    Greg - https://www.instagram.com/gregatronx/

    Dalton - https://www.instagram.com/sneaker_saiyan/

    AJ - https://www.instagram.com/gooberdeluxe


    For advertising inquiries, get in touch: https://retrospectpodcasts.com/



    Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    1 April 2024, 12:00 pm
  • 39 minutes 1 second
    The Best. The Worst. The History Of...Kevin Durant Sneakers.

    Summary

    In this episode, the Sneaker History Podcast team discusses Kevin Durant's signature shoes and their impact. They reminisce about memorable KD signature shoes, such as the KD4 and KD7, and discuss the unique playing style of Kevin Durant. The team also explores the influence of Nike on the design of the KD line and the lack of wearability and popularity of KD retro shoes. They conclude by reflecting on KD's positioning among other basketball superstars like Kobe Bryant and LeBron James. The conversation explores KD's legacy and his shoe line, comparing it to Kyrie's line. They discuss memorable shoes from Kyrie's perspective and the marketing efforts for KD's shoes. The conversation also touches on Derrick Rose's shoe line and the timing and impact of it. They speculate on what could have happened if KD signed with Adidas and discuss memorable sneaker moments in KD's career. They share their favorite KD shoes to play in and talk about personal connections to certain KD models. The conversation ends with a discussion on unconventional KD shoe designs and an outro question about the inspiration for their first signature shoe.


    Join our Discord Community: https://discord.gg/xJFyWmWgza

    Support the Pod: https://patreon.com/sneakerhistory

    Subscribe on YouTube: https://youtube.com/sneakerhistory

    —–––– Check out our other shows: —––––

    For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm

    For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com

    For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106

    [Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]

    —––––—––––—––––—––––—––––—––––—––––—––––

    Our podcast is proudly...

    Livestreamed with StreamYard: https://streamyard.com?pal=6514386237915136

    Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistory

    Distributed By Captivate: https://bit.ly/3j2muPb


    Follow The Hosts:

    Robbie - https://instagram.com/rahbee702

    Mike - https://instagram.com/madwatcher789

    Rohit - https://instagram.com/rohitm13

    Nick - https://instagram.com/nickengvall


    For advertising inquiries, get in touch: [email protected]


    Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    25 March 2024, 12:00 pm
  • 27 minutes 55 seconds
    The Thing About The adidas James Harden Sneakers...

    In this episode, Robbie and Mike discuss their favorite orders from Panda Express before diving into their personal sneaker choices and upcoming releases. They review new releases and then shift their focus to James Harden's sneaker line, starting with the Harden Vol. 8. They also discuss previous models in the line, including the Harden Vol. 5 and Vol. 6. The conversation concludes with a comparison between the Harden Vol. 7 and the Jordan 16, as well as a discussion on James Harden's career and sneaker choices.

    Chapters

    00:00 Introduction and Favorite Panda Express Orders

    01:02 Personal Sneaker Choices

    03:02 Discussion on Couponing and Sneaker Purchases

    03:45 Upcoming Sneaker Releases

    04:14 Review of the Reebok Question

    05:12 Introduction to James Harden's Sneaker Line

    06:09 Discussion on the Harden Vol. 8

    08:14 Review of Previous Harden Models

    15:14 Review of the Harden Vol. 5

    19:15 Review of the Harden Vol. 7

    22:36 Comparison of Harden Vol. 7 and Jordan 16

    26:03 Discussion on James Harden's Career and Sneaker Choices

    26:33 Conclusion


    Join our Discord Community: https://discord.gg/xJFyWmWgza

    Support the Pod: https://patreon.com/sneakerhistory

    Subscribe on YouTube: https://youtube.com/sneakerhistory



    —–––– Check out our other shows: —––––

    For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm

    For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com

    For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106

    [Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]

    —––––—––––—––––—––––—––––—––––—––––—––––

    Our podcast is proudly...

    Livestreamed with StreamYard: https://streamyard.com?pal=6514386237915136

    Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistory

    Distributed By Captivate: https://bit.ly/3j2muPb


    Follow The Hosts:

    Robbie - https://instagram.com/rahbee702

    Mike - https://instagram.com/madwatcher789

    Rohit - https://instagram.com/rohitm13

    Nick - https://instagram.com/nickengvall


    For advertising inquiries, get in touch: [email protected]


    Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    26 February 2024, 12:00 pm
  • 35 minutes 10 seconds
    NBA All-Star Weekend Had Us Hooked...Until It Didn't

    Rohit and Nick discuss their thoughts on the recent All-Star Weekend, highlighting the three-point contest and dunk contest. They also discuss the importance of the court as a star and the lack of memorable sneaker moments during the weekend. They suggest ideas for the future of All-Star Weekend, including incorporating more marquee events and reevaluating the celebrity game. They emphasize the need for change in the All-Star Game and the importance of making the weekend more exciting and memorable for fans.

    Takeaways

    The three-point contest and dunk contest are the core events of All-Star Weekend.

    The court itself can be a star and should be utilized to create memorable moments.

    There is a lack of memorable sneaker moments during All-Star Weekend.

    Ideas for the future of All-Star Weekend include incorporating more marquee events and reevaluating the celebrity game.

    The All-Star Game needs to undergo significant changes to make it more exciting and meaningful.


    Chapters


    00:00 Introduction and Initial Thoughts

    01:18 The Three-Point Contest and Dunk Contest

    03:19 The Highlight of the Weekend: Sabrina and Steph

    04:30 The Court as a Star

    05:56 The Lack of Memorable Sneaker Moments

    09:56 The Importance of Sneakers in All-Star Weekend

    11:50 The LeBron and Dion Sanders Shoe Moment

    13:38 The Decline of Sneaker Moments in All-Star Weekend

    15:36 The Evolution of All-Star Weekend

    19:43 Ideas for the Future of All-Star Weekend

    26:08 The Need for Change in the All-Star Game

    28:25 Revisiting the Celebrity Game

    31:22 The Importance of Marquee Events

    32:21 The Comparison to Rock and Jock Basketball

    33:19 Closing Thoughts and Call to Action


    Join our Discord Community: https://discord.gg/xJFyWmWgza

    Watch the video pod, enter sneaker giveaways, or just support the show: https://patreon.com/sneakerhistory

    Subscribe on YouTube: https://youtube.com/sneakerhistory


    —–––– Check out our other shows: —––––

    For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm

    For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com

    For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106


    —–––– EXCLUSIVE DEALS FOR YOU FROM OUR PARTNERS —––––

    10% Off Sneaker Throne Display Cases

    Use code HISTORY for 10% off all orders: https://bit.ly/sneakerthrone

    10% Off Kicks with Vee Hot Sauce

    Use Code SNEAKERHISTORY10 for 10% off your order: https://kickswithveehots.com/

    30% Off at GUILTY GOODS

    Use code HISTORY for 30% Off All Orders: https://bit.ly/GuiltyGoods


    [Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]

    —––––—––––—––––—––––—––––—––––—––––—––––

    Our podcast is proudly...

    Livestreamed with StreamYard: https://streamyard.com?pal=6514386237915136

    Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistory

    Distributed By Captivate: https://bit.ly/3j2muPb


    Follow The Hosts:

    Robbie - https://instagram.com/rahbee702

    Mike - https://instagram.com/madwatcher789

    Rohit - https://instagram.com/rohitm13

    Nick - https://instagram.com/nickengvall


    Livestream Team:

    Greg - https://www.instagram.com/gregatronx/

    Dalton - https://www.instagram.com/sneaker_saiyan/

    AJ - https://www.instagram.com/gooberdeluxe


    For advertising inquiries, get in touch: https://retrospectpodcasts.com/



    Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    19 February 2024, 12:00 pm
  • 43 minutes
    Why Did NBA All-Star Sneakers Lose Their Cool Factor?

    On this episode, we discuss the evolution of NBA All-Star sneakers and dive into this year's new releases.

    Join our Discord Community: https://discord.gg/xJFyWmWgza

    Support the Pod: https://patreon.com/sneakerhistory

    Subscribe on YouTube: https://youtube.com/sneakerhistory

    —–––– Check out our other shows: —––––

    For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm

    For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com

    For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106

    [Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]

    —––––—––––—––––—––––—––––—––––—––––—––––

    Our podcast is proudly...

    Livestreamed with StreamYard: https://streamyard.com?pal=6514386237915136

    Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistory

    Distributed By Captivate: https://bit.ly/3j2muPb


    Follow The Hosts:

    Robbie - https://instagram.com/rahbee702

    Mike - https://instagram.com/madwatcher789

    Rohit - https://instagram.com/rohitm13

    Nick - https://instagram.com/nickengvall


    For advertising inquiries, get in touch: [email protected]


    Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    16 February 2024, 12:00 pm
  • 14 minutes 33 seconds
    New Pickups From adidas, Converse, Nike, ÊS, Jordan Brand, and More

    For our latest episode of Rocking and Copping, Nick, Robbie, and Mike go around the horn to share their latest sneaker pickups, including new sneaker releases from adidas, Converse, ÊS, Jordan Brand, and more.

    Join our Discord Community: https://discord.gg/xJFyWmWgza

    Support the Pod: https://patreon.com/sneakerhistory

    Subscribe on YouTube: https://youtube.com/sneakerhistory

    —–––– Check out our other shows: —––––

    For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm

    For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com

    For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106

    [Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]

    —––––—––––—––––—––––—––––—––––—––––—––––

    Our podcast is proudly...

    Livestreamed with StreamYard: https://streamyard.com?pal=6514386237915136

    Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistory

    Distributed By Captivate: https://bit.ly/3j2muPb


    Follow The Hosts:

    Robbie - https://instagram.com/rahbee702

    Mike - https://instagram.com/madwatcher789

    Rohit - https://instagram.com/rohitm13

    Nick - https://instagram.com/nickengvall


    For advertising inquiries, get in touch: [email protected]


    Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    13 February 2024, 12:00 pm
  • 29 minutes 47 seconds
    Kobe Bryant's New Statue, New Sneaker Releases, New Pickups, and More

    On our latest episode of Rocking and Copping, Robbie, and Mike discuss their latest sneaker pickups, what they've been wearing on their feet, what new sneaker releases they are looking at in the near future, and Kobe Bryant's long-awaited statue outside of Staples Center in Los Angeles.

    Join our Discord Community: https://discord.gg/khCJCY6kjF

    Support the Pod: https://patreon.com/sneakerhistory

    Subscribe on YouTube: https://youtube.com/sneakerhistory

    —–––– Check out our other shows: —––––

    For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm

    For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com

    For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106

    [Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]

    —––––—––––—––––—––––—––––—––––—––––—––––

    Our podcast is proudly...

    Livestreamed with StreamYard: https://streamyard.com?pal=6514386237915136

    Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistory

    Distributed By Captivate: https://bit.ly/3j2muPb

    Follow The Hosts:

    Robbie - https://instagram.com/rahbee702

    Mike - https://instagram.com/madwatcher789

    Rohit - https://instagram.com/rohitm13

    Nick - https://instagram.com/nickengvall


    For advertising inquiries, get in touch: [email protected]


    Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    5 February 2024, 12:00 pm
  • 23 minutes 28 seconds
    New Sneaker Pickups and What's On Our Feet - Rocking and Copping

    For our first episode of Rocking and Copping in 2023, Nick, Rohit, Robbie, and Mike go around the horn to share their latest sneaker pickups, what they've been wearing on their feet, and what new sneaker releases they are looking at in the near future.

    Join our Discord Community: https://discord.gg/xJFyWmWgza

    Support the Pod: https://patreon.com/sneakerhistory

    Subscribe on YouTube: https://youtube.com/sneakerhistory


    —–––– Check out our other shows: —––––

    For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm

    For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com

    For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106


    [Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]

    —––––—––––—––––—––––—––––—––––—––––—––––

    Our podcast is proudly...

    Livestreamed with StreamYard: https://streamyard.com?pal=6514386237915136

    Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistory

    Distributed By Captivate: https://bit.ly/3j2muPb


    Follow The Hosts:

    Robbie - https://instagram.com/rahbee702

    Mike - https://instagram.com/madwatcher789

    Rohit - https://instagram.com/rohitm13

    Nick - https://instagram.com/nickengvall


    For advertising inquiries, get in touch: [email protected]


    Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    2 February 2024, 12:00 pm
  • 46 minutes 9 seconds
    2023 Sneaker Brand Rankings In The United States 👟📊

    The Sneaker History Podcast crew dives into a brand awareness survey that ranks the most recognized sneaker brands in the United States. The rankings reveal some surprising results, including adidas taking the top spot, followed by Nike, PUMA, Reebok, and Jordan. The hosts share their thoughts on the rankings and discuss the significance of certain brands being included or excluded from the list. The conversation explores various topics related to sneaker brands and their popularity. It discusses the absence of Crocs from the list of popular brands and the rise of Sambas and its online presence. The appeal of white Sambas and New Balance 550 and the impact of controversial figures on brand awareness are highlighted. The influence of TikTok and social media trends on sneaker culture and the longevity of classic adidas shoes are examined. The popularity of Skechers among the average consumer and the success of PUMA's lifestyle models are discussed. The shift in retail habits and the challenge of selling signature shoes are also explored. The conversation explores the power of sneaker stories and the memories they create. It discusses Nike's success in creating memorable moments with their deep pool of athlete endorsements. The challenge of marketing basketball athletes other than LeBron and KD is also examined. The perception of signature shoes and their suitability for different contexts is explored. The importance of marketing co-stars and the potential missed opportunities in the industry are discussed. The difference in shoe rollouts and the appeal of retro sneakers are also covered. The episode concludes with listener feedback and contact information for the hosts.

    Takeaways

    • Crocs' absence from the list of popular brands is surprising, considering their popularity among certain demographics.
    • The rise of Sambas and their online presence indicates the influence of social media on sneaker trends.
    • White Sambas and New Balance 550 appeal to a wide range of consumers due to their versatility.
    • Controversial figures can have an impact on brand awareness and consumer perception.
    • TikTok and social media trends have a significant influence on sneaker culture and consumer preferences.
    • Classic adidas shoes, such as Sambas, have maintained their popularity over the years.
    • Skechers' appeal lies in its affordability and comfort, making it popular among the average consumer.
    • PUMA's success with lifestyle models is attributed to their ability to capture the current market trends.
    • The shift in retail habits has led to changes in consumer behavior and preferences.
    • The success of signature shoes depends on the athlete's personality and the storytelling behind the shoe.
    • Nike's crowded roster and an overwhelming number of signature shoes may dilute the impact of individual models.
    • adidas' genuine rollout of signature shoes and their focus on authenticity sets them apart in the market.
    • The homogeneity of Nike's basketball sneakers has led to a lack of standout designs and storytelling.
    • adidas' basketball sneakers offer unique designs and a sense of authenticity that resonates with consumers.

    Join our Discord Community: https://discord.gg/xJFyWmWgza

    Support the Pod: https://patreon.com/sneakerhistory

    Subscribe on YouTube: https://youtube.com/sneakerhistory

    —–––– Check out our other shows: —––––

    For the Formula 1 Fans 👉 Exhaust Notes: https://exhaustnotes.fm

    For the Fitted Hat Fans 👉 Crown and Stitch: https://crownandstitch.com

    For the Creators 👉 Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106

    [Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]

    —––––—––––—––––—––––—––––—––––—––––—––––

    Our podcast is proudly...

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    29 January 2024, 12:00 pm
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