Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.

Chris’s newsletter: https://www.blackswanltd.com/the-edge

Chris’s book: https://www.blackswanltd.com/never-split-the-difference

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Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. 

Chris’s newsletter: https://www.blackswanltd.com/the-edge

Chris’s book: https://www.blackswanltd.com/never-split-the-difference

Follow the Nudge newsletter: https://nudge.ck.page/profile

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

In today’s episode of Nudge, Rory Sutherland explains:

When to tell smokers to quit smoking 

How to double McDonald’s orders 

Ways to make Londoners recycle 

Why pensions schemes are broken 

How to make high earners pay more tax

You won’t want to miss this. 

(Warning this episode contains explicit language).

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

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I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. 

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

Reddit ads: https://imgur.com/a/BsCwx7n 

Reddit ads results: https://imgur.com/a/iEB4W79

I wish I had followed Prof Todd Rodgers’ advice earlier. 

Writing for Busy Readers book: https://writingforbusyreaders.com/

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Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/

I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why. 

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In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier. 

Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke

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Uri's previous episodes on Nudge: Episode One / Episode Two

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know. 

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Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc

Classic VW ad: https://tinyurl.com/52t4xny2

Avis "Try harder": https://tinyurl.com/4k93t3zv

Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk

The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf

Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy. 

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Connect with Nazuk on LinkedIn: https://www.linkedin.com/in/nazuksharma/

Nazuk’s Google Scholar Profile: https://tinyurl.com/bdduyt2k

The story behind McBreasts: https://tinyurl.com/2pdbx8ak

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell. 

Melina’s podcast: https://thebrainybusiness.com/

Melina’s book (with free chapters): https://thebrainybusiness.com/nudge

Fiji ad: https://tinyurl.com/yufdwdj9

Cleveland Utilities Response: https://tinyurl.com/4hhh45wj