Double Your Freelancing Podcast

Brennan Dunn

Better Clients. More Money. A Happier Life.

  • 31 minutes 26 seconds
    [Coaching: Maia #21] Maia’s Team Development Success and Creating Business Plans for the Future

    Links & resources can be found on the show notes page: https://dyf.link/episode133

    Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

    Follow their journey through the ups and downs and watch them grow!

    Milestones from today’s episode:

    • Process optimization and streamlining the flow of potential customers
    • Building a strong team and trusting team members to take on more responsibility within the business
    • The positive business impact of investing in and coaching her team

    Coaching highlights from today’s episode:

    • The gradual approach to delegation, allowing team members to take on increasing levels of responsibility over time
    • A clear framework for determining when team members are ready to take on greater responsibilities
    • The significance of establishing authority with clients

    Original coaching call recording date: 11/17/2023

    Check out the DYF Accelerator Community at dyf.link/community

    24 April 2024, 4:00 am
  • 27 minutes 37 seconds
    [Coaching: Maia #20] Funnel for a High-Ticket Offer, Nurturing Community Members + the Balance Between Free vs Paid Content

    Links & resources can be found on the show notes page: https://dyf.link/episode132

    Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

    Follow their journey through the ups and downs and watch them grow!

    Milestones from today’s episode:

    • A minimalist approach to offerings, focusing on providing valuable resources and services while keeping things simple
    • Maia discusses her long-term plans of nurturing community members toward high-ticket offers
    • The balance between offering valuable content for free and creating paid offerings

    Coaching highlights from today’s episode:

    • The value of paid offerings and charging for services can lead to a greater commitment from clients
    • Offering lifetime access to workshop recordings and additional resources as a valuable upsell
    • Promoting high-ticket coaching offers while maintaining transparency about limited availability

    Original coaching call recording date: 11/10/2023

    Check out the DYF Accelerator Community at dyf.link/community

    17 April 2024, 4:00 am
  • 1 hour 30 minutes
    [Coaching: Brad #19] Job Offer Accepted, Shifting Beliefs + Aligning Career With Long-Term Goals

    Links & resources can be found on the show notes page: https://dyf.link/episode131

    Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

    Follow their journey through the ups and downs and watch them grow!

    Milestones from today’s episode:

    • Brad accepted a job offer that initially conflicted with his identity but aligned with his long-term goals for growth and stability
    • Recognizing prior limitations in thinking and embracing a broader vision for career and personal growth
    • Brad’s new job supports his ambitions for family, stability, and pursuing his passions

    Coaching highlights from today’s episode:

    • Current roles or jobs should fit into the broader vision of our lives, and roles should evolve as our vision and goals change
    • The value of being in a job that is challenging and allows for continuous learning is crucial for long-term satisfaction and growth
    • Build your own assets, such as authority through content creation, alongside or within the context of employment

    Original coaching call recording date: 11/10/2023

    Check out the DYF Accelerator Community at dyf.link/community

    12 April 2024, 4:00 am
  • 35 minutes 11 seconds
    [Coaching: Maia #19] $11,000 Month! Success With Referrals + Refining Service Offering

    Links & resources can be found on the show notes page: https://dyf.link/episode130

    Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

    Follow their journey through the ups and downs and watch them grow!

    Milestones from today’s episode:

    • Maia’s achieved an income of $11,000 per month in less than 6 months
    • Receiving business through referrals, indicating growing trust and recognition in her network
    • Refining and differentiating her service packages to better cater to the specific needs of her clients

    Coaching highlights from today’s episode:

    • Clearly outline the specific services provided for each client in a pitch deck
    • Explore Facebook ads for retargeting highly qualified leads who have engaged with content
    • The importance of explicitly stating who each service package is designed for to aid client decision-making

    Original coaching call recording date: 11/03/2023

    Check out the DYF Accelerator Community at dyf.link/community

    10 April 2024, 4:00 am
  • 43 minutes 51 seconds
    [Coaching: Brad #18] Full-Time Job Offer! Plus Negotiating Side Projects With an Employer

    Links & resources can be found on the show notes page: https://dyf.link/episode129

    Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

    Follow their journey through the ups and downs and watch them grow!

    Milestones from today’s episode:

    • Brad receives a full-time job offer from a company he freelanced for
    • The importance of managing finances for stability and making better business decisions
    • A new approach to time management recognizing finite weekly work hours

    Coaching highlights from today’s episode:

    • Calculate the true effective hourly rate by considering taxes, prospecting time, and other unpaid tasks to compare freelancing income to salary offers
    • Invest time in activities that offer both immediate returns and potential exponential long-term benefits
    • Negotiating with employers about working on side projects to support personal and long-term growth

    Original coaching call recording date: 11/03/2023

    Check out the DYF Accelerator Community at dyf.link/community

    5 April 2024, 4:00 am
  • 40 minutes 56 seconds
    [Coaching: Maia #18] Updated Offers and Pricing, Team Empowerment + Streamlining Project Management

    Links & resources can be found on the show notes page: https://dyf.link/episode128

    Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

    Follow their journey through the ups and downs and watch them grow!

    Milestones from today’s episode:

    • Maia streamlined her services and pricing, focusing her business model on greater profitability
    • Enhanced project management efficiency through better task delegation and team coordination
    • Prioritizing building a strong case study portfolio over immediate social media expansion

    Coaching highlights from today’s episode:

    • The importance of a focused branding offer to help Maia in service streamlining
    • Marketing alternatives to social media, suggesting diversification for better ROI
    • Delegating non-strategic tasks and considering a road mapping service to engage clients

    Original coaching call recording date: 10/11/2023

    Check out the DYF Accelerator Community at dyf.link/community

    3 April 2024, 4:00 am
  • 1 hour 23 seconds
    [Coaching: Brad #17] Setting Boundaries with Clients and Time Management + Open Communication

    Links & resources can be found on the show notes page: https://dyf.link/episode127

    Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

    Follow their journey through the ups and downs and watch them grow!

    Milestones from today's episode:

    • Brad's significant change in mindset, strategic client acquisition, and effective time management
    • Setting clear boundaries for work availability and communication expectations with clients, especially concerning Slack and work hours
    • The complexities of billable hours versus personal development time, and distinguishing between client-serving activities vs business growth tasks

    Coaching highlights from today's episode:

    • Setting expectations with clients to prevent misunderstandings and maintain a healthy client-contractor relationship
    • Balancing the need for personal development and fulfilling client expectations without sacrificing business growth or personal well-being
    • Moving from thinking like an employee to thinking like a business owner, focusing on independence, making choices, and the feelings involved in freelancing

    Original coaching call recording date: 10/27/2023

    Check out the DYF Accelerator Community at dyf.link/community

    29 March 2024, 4:00 am
  • 33 minutes 32 seconds
    [Coaching: Maia #17] Boosting Profitability and Tracking Finances + Membership Model Planning

    Links & resources can be found on the show notes page: https://dyf.link/episode126

    Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

    Follow their journey through the ups and downs and watch them grow!

    Milestones from today’s episode:

    • Maia confirms her business's profitability and the positive impact of recent staffing and financial management adjustments
    • Introduction of detailed financial and client data organization in Notion for improved project profitability tracking
    • Plans for a beta group membership model to enhance her coaching offerings, focusing on tangible benefits and scalability

    Coaching highlights from today’s episode:

    • Zach critiques Maia's Notion setup for financial tracking, suggesting enhancements for better management and scalability
    • Emphasis on the need for detailed project cost tracking to optimize staff workload and project pricing for increased profitability
    • Advice on balancing coaching client engagement and expectations, with a strategy for integrating group memberships with other offerings for a comprehensive client journey

    Original coaching call recording date: 09/21/2023

    Check out the DYF Accelerator Community at dyf.link/community

    27 March 2024, 4:00 am
  • 42 minutes 9 seconds
    [Coaching: Brad #16] Successful New Client Meeting, Setting Clear Expectations + Dealing With Overwhelm

    Links & resources can be found on the show notes page: https://dyf.link/episode125

    Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

    Follow their journey through the ups and downs and watch them grow!

    Milestones from today’s episode:

    • Brad’s successful meeting with a potential client for an affiliate manager role
    • Realizing the importance of choosing clients with a minimum monthly income to ensure worthwhile ROI
    • Focus on a simple action plan while working through the overwhelm

    Coaching highlights from today’s episode:

    • Concentrate on actionable steps and not obsess over outcomes beyond your control
    • Set clear expectations with clients regarding ROI and project timelines
    • Focus on manageable tasks and self-care during challenging times

    Original coaching call recording date: 10/20/2023

    Check out the DYF Accelerator Community at dyf.link/community

    22 March 2024, 4:00 am
  • 32 minutes 30 seconds
    [Coaching: Maia #16] Managing Finances and Fears, Brand Outreach Strategy + Preparing To Scale

    Links & resources can be found on the show notes page: https://dyf.link/episode124

    Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

    Follow their journey through the ups and downs and watch them grow!

    Milestones from today’s episode:

    • Finding the balance between fair pay for her team and maintaining scalability in her business model
    • Difficulties in managing finances and team costs as her business grows
    • Vision for transitioning from service provider to focusing on leadership and product development

    Coaching highlights from today’s episode:

    • The need for a more predictable, scalable compensation and business model
    • Targeted outreach strategy to potential clients by offering specific improvements for their business
    • The importance of having a financial safety net and careful budgeting during scaling

    Original coaching call recording date: 09/15/2023

    Check out the DYF Accelerator Community at dyf.link/community

    20 March 2024, 4:00 am
  • 41 minutes 27 seconds
    [Coaching: Brad #15] Reliant on One Client, Progress Made So Far + Getting Quick Wins for Clients

    Links & resources can be found on the show notes page: https://dyf.link/episode123 

    Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

    Follow their journey through the ups and downs and watch them grow!

    Milestones from today’s episode:

    • Significant progress in networking and niche selection since starting the training
    • The stress of relying on a single client and his aim to diversify his client base
    • Understanding potential clients' needs through direct conversations for service tailoring

    Coaching highlights from today’s episode:

    • Using an initial quick win to transition clients into longer-term services
    • Keep options open with multiple potential clients to leverage scarcity and exclusivity in discussions
    • The value of treating early clients as beta testers, asking for honest feedback, and using their experience to refine and improve a service offering

    Original coaching call recording date: 10/13/2023

    Check out the DYF Accelerator Community at dyf.link/community

    15 March 2024, 4:00 am
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