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Doug.Show

Doug Cunnington, PMP

The Doug Show is where I’ll talk to other marketers & experts, share success stories, talk about making the leap from corporate worker bee to entrepreneur. We'll go deep on affiliate marketing, SEO, and working online.

  • 24 minutes 46 seconds
    Mobile Deep Linking=Higher Conversion Rate – Jesse Lakes, Geniuslink – DS511

    Doug chats with Jesse Lakes, co-founder and CEO of Geniuslink, about the intriguing subject of mobile deep linking and recent changes in Amazon Associate rules. Jesse dives into the technicalities and benefits of mobile deep linking, explaining how it significantly improves conversion rates by directing users to specific products within apps rather than web pages.

    Furthermore, the conversation shifts to a discussion on recent updates to Amazon’s operating agreement that now permits affiliate links in emails and social media DMs, provided recipients have opted in. Jesse also highlights the capabilities of Geniuslink in enhancing monetization for creators across different platforms.

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    13 May 2024, 12:00 pm
  • 42 minutes 47 seconds
    I Messed Up My Podcast Launch! – DS510
    Doug shares his experiences and challenges associated with launching his new podcast, ‘Ranking Revolution.’ Despite his decade of experience in self-employment, Doug discusses how external factors and a lack of discipline affected the podcast’s launch, leading to both unforeseen successes and setbacks. He talks about running a podcast boot camp during a difficult period. Doug also touches upon his efforts to implement dynamic ad insertions, the process of recording video and audio for podcasting, and his plans to sell ‘Ranking Revolution’ in the future.

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    6 May 2024, 12:00 pm
  • 36 minutes 24 seconds
    Exploring Amazon Seller Networks – Jesse Lakes, Geniuslink – DS509

    Doug  is joined by Jesse Lakes, CEO and co-founder of Geniuslink, to discuss the emerging world of Amazon seller networks—an area that’s redefining affiliate marketing on Amazon.

    The discussion covers the basics of what Amazon seller networks are, highlighting these platforms as a bridge connecting publishers, creators, and sellers on Amazon to boost sales and commissions through smart linking. Jesse outlines the mechanics of getting started with seller networks, the advantages like significantly higher commission rates compared to Amazon’s in-house affiliate program, and the potential for content creators to earn both from Amazon’s program and seller networks simultaneously.

    He also addresses the challenges, such as a currently limited product catalog available through these networks and the importance of compliance with FTC regulations. Jesse emphasizes the opportunities this new model presents for content creators looking to monetize their recommendations more effectively and how Geniuslink is facilitating an easier integration into these networks.

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    29 April 2024, 12:00 pm
  • 42 minutes 12 seconds
    Viable side hustles not reliant on Google SEO – DS508
    Doug discusses various side hustle options that aren’t dependent on Google SEO. The episode sponsor is Stan Ventures. Save 15% since you’re a Doug Show listener. He also addresses three viewer emails concerning the challenges and uncertainties in blogging due to Google’s unpredictable updates.

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    22 April 2024, 12:00 pm
  • 1 hour 47 seconds
    Taking Niche Sites to YouTube to Diverse Monetization with John – Project 24 – DS507

    Doug Cunnington interviews John, who transitioned from a decade in law enforcement to pursuing internet marketing full-time. John shares his journey of dabbling in internet marketing since 2005 while working as a sheriff’s deputy before making it his full-time career and surpassing his law enforcement income.

    He discusses the success of running a portfolio of websites and a large dog training brand, becoming his own boss, and the impact of his work on his family and audience. John gives insights into the early days of Internet marketing, the role of Income School in his career, focusing on one niche, and the importance of helping the audience as the key to his success.

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    15 April 2024, 12:00 pm
  • 22 minutes 12 seconds
    Ranking Revolution (Podcast Launch) – DS506

    Doug shares his journey and challenges in creating a new podcast titled ‘Ranking Revolution,’ an advanced SEO and marketing podcast aimed at professionals. He discusses the concept, audience targeting, content creation, and the hurdles he faced.

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    12 April 2024, 12:00 pm
  • 56 minutes 32 seconds
    From Food Science Graduate to Influencing Millions – Sarah Bond – DS505
    Doug interviews Sarah Bond, a vegetarian food blogger from Denver known for her popular site Live, Eat, Learn. Since starting her blog in 2015, Sarah has also launched niche sites Brew Buch and BoneAppetreat, amassing over 1 million readers per month. They discuss the impact of Google’s core updates on Sarah’s sites, her approach to creating and updating content post-helpful content update, and her journey from a food science graduate to a full-time blogger. Sarah shares her approach to photography and videography, and the strategic use of content clustering. Moreover, they talk monetization strategies, including ad revenue and e-books, and the potential of product development to supplement income. Sarah highlights the significant role of email marketing in her business and explores leveraging her audience for future growth.

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    8 April 2024, 12:00 pm
  • 44 minutes 29 seconds
    3 of 3 | Swim University Loses Massive Traffic from HCU – DS504

    In this third part of Doug’s interview with Matt Giovanisci, they discuss the use of AI in content creation, where Matt shares his experience with AI tools for writing articles, emails, and even customer service responses

    Additionally, Matt discusses the relaunch of his ‘MoneyLab’ podcast as an outlet for personal expression and the decision to focus on content creation without a direct monetary incentive.

     

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    1 April 2024, 12:02 pm
  • 27 minutes 29 seconds
    2 of 3 | Swim University Loses Massive Traffic from HCU – DS503
    Doug shares his struggles with health issues and Google’s update, delaying his podcast launch strategy. Then he continues his interview with Matt Giovanisci about Swim University. Matt talks about his approach at Swim University, focusing on managing financials in both boom and bust cycles. He discusses his content strategy adjustments in response to Google’s Helpful Content Update (HCU), emphasizing a video-first model and diversifying traffic sources away from Google to maintain revenue.

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    1 April 2024, 12:00 pm
  • 42 minutes 58 seconds
    1 of 3 | Swim University Loses Massive Traffic from HCU – DS502
    Doug Cunnington gets an update from his neighbor and friend Matt Giovanisci, the founder of Swim University. They discuss the challenges his website faced following the helpful content update. Matt shares his journey from starting Swim University in 2006 to dealing with the impact of AI and search engine updates. They discuss the importance of diversification, the move towards video content, and the emotional roller coaster of running an online business.

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    1 April 2024, 11:59 am
  • 22 minutes 12 seconds
    E-Printables: Algorithm-Proof Success – Cody Berman – DS501

    Doug talks to Cody Berman about his ventures as a serial entrepreneur, with a focus on his experience with selling digital printables on Etsy.

    With the backdrop of a major Google core update impacting many online business models, they delve into why the Etsy and digital printables model remains resilient and potentially lucrative, independent of traditional traffic sources like Google and social media.

    Cody elaborates on the basics of the business model, sharing insights from creating, listing, and selling digital products on Etsy, and emphasizes how digital printables offer a relatively passive income stream after initial effort.

    His key piece of advice for newcomers is persistence and improvement, referencing his own journey and the exponential growth potential of selling digital printables on Etsy.

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    25 March 2024, 12:00 pm
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