The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Guest Introduction: Who is Mansoor Norouzi?
0:37 - Forecasting Focus: What is forecasting in Amazon PPC?
2:30 - How complex is Amazon advertising?
3:27 - Why never stop learning?
5:44 - What does forecasting really involve?
8:55 - How to plan financially for advertising?
11:47- How to determine market share?
17:46 - Which tools help understand the market?
29:25 - How to empower your Amazon strategy?
🦡 Resources & Links
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageIn this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results.
We’ll see you in The PPC Den!
🦡 Highlights
0:35 - How do ads affect organic sales?
1:02 - How do I set up PPC campaigns?
2:19 - What are current challenges in Amazon advertising?
3:13 - Why is troubleshooting important in PPC?
5:00 - Why track keyword ranks?
10:02 - How does spending affect organic rank?
13:33 - How does rank tracking show PPC impact?
20:12 - How do I use high-value keywords effectively?
29:06 - Why is keyword rank tracking crucial?
🦡 Resources & Links
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageHey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:48 - Explanation of broad and phrase match types
1:48 - Example of how broad match can trigger unrelated search terms
4:00 - Advice on sparing use of broad match in advertising strategies
6:03 - Clarification on the use of modified broad in sponsored products
9:32 - Real-world example demonstrating phrase match issues
13:31 - Tips on using search term analysis tools
16:00 - Importance of negative keyword management.
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageIn today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:42 - Why are long-lasting client-manager relationships important?
1:18 - What are common pitfalls in Amazon marketing relationships?
7:54 - How do you align goals between clients and managers?
10:57 - Why is trust important in partnerships?
20:57 - How can communication be adapted for clients and projects?
🦡 Resources & Links
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux, Adam Riback
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageWondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Quick intro
1:02 - Why the inventory score (IPI) matters
2:27 - How inventory levels affect Amazon ads
6:01 - What's coming next in inventory management
10:05 - What influences your inventory score
15:24 - Tips for a better inventory score
25:58 - How good inventory helps your ads work better
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageWondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
2:19 - 2024's balance and marketing myopia?
7:38 - Now harder for solo Amazon sellers?
11:40 - Focus on financial literacy
17:01 - Michael's view: Amazon ad forecast for brands
20:00 - Steps for better Amazon performance
23:44 - Should advance Amazon entrepreneurs improve skills?
28:17 - Back to basics
32:35 - SOP issues
37:48 - Destaney's book recommendation
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageEver wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Welcome
01:12 - Chatting About the Early Days of Selling on Amazon
05:02 - Can You Start a Business While Working Full-Time?
07:41 - The Biggest Mistake in Product Launches in 2024
09:48 - Basic Steps to Launch a Product on FBA
11:59 - How to Make Products People Love
17:09 - Why Gathering Customer Feedback First is Crucial
21:06 - Using Reviews to Improve Your Products
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Jake Zaratsian
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message🦡 Highlights
Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁
We’ll see you in The PPC Den!
00:00 - Welcome
1:50 - Small Talk: A Warm Winter at Minnesota
4:00 - How to Encourage More Repeat Buys at No Cost?
6:43 - Who Dominates in Profitable Per-Click Spending?
10:27 - Why is Branding Expensive?
14:20 - Starting Small: You Don’t Need Many Products
17:25 - Exploring the Customer Loyalty Analytics Dashboard
18:25 - The Math Behind Your Target ACOS
21:40 - Increasing Repeat Purchases
23:58 - Key Drivers of Lifetime Value After the First Sale
27:36 - Should Brand Search Strategy Change Despite Uncertainty?
31:00 - Rapid Fire
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joe Shelerud
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageWant the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Welcome
1:47 - Small talk: A Journey Through Wine, Poetry, and Art
4:00 - Updating Sponsored Brand Pictures
6:31 - Amazon's AI Image Creator
9:44 - Vertical Videos for SB Ads
12:55 - Posts Now Use Vertical Videos
14:48 - Better Bulk Editing for SB Ads
21:04 - More Search Terms on Amazon
25:00 - Final Thoughts: Good or Bad?
🦡 Resources & Links
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Book a call to discuss your Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageWondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
1:37 - Creating a campaign
5:15 - Choosing a campaign type
7:06 - Sponsored Product
9:40 - Ad group name
13:51 - Add the products you're advertising
16:35 - Targeting: automatic or manual?
24:50 - Negative keyword targeting
31:57 - Negative product targeting
32:31 - Campaign section - Campaign bidding section
42:21 - Settings
48:31 - Launching manual targeting
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageReady to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
2:00 - What is N-Gram Analytics
4:21 - What to Do
5:56 - The Big Issue
8:11 - Start with Trend Searching
9:35 - N-Gram Analysis Steps
12:19 - Where to Find the Ad Badger Spreadsheet
12:57 - How to Effectively Use N-Gram Analysis
13:17 - What are the Benefits
15:48 - The Best Tool for Analytics
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/messageYour feedback is valuable to us. Should you encounter any bugs, glitches, lack of functionality or other problems, please email us on [email protected] or join Moon.FM Telegram Group where you can talk directly to the dev team who are happy to answer any queries.