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WordPress | Post Status Podcasts

Cory Miller

Post Status Draft, Excerpt, and Comment provide the interviews, news, discussion, and analysis that matter — for WordPress professionals.

  • 1 hour 13 minutes
    Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 11

    In this podcast episode, Michelle Frechette and Corey Maass delve into their experiences with design and technical challenges. They discuss the intricacies of using Beaver Builder for creating a 404 page, with Corey expressing frustration over camera issues and a desire to enhance brand representation. Michelle brings up an accessibility oversight in a newsletter and the necessity of attention to detail, exemplified by Google's logo updates. The conversation highlights the significance of accessibility and meticulous design in creating content that resonates with and is accessible to all users.

    Top Takeaways:

    • Transparency in Business: Corey discusses how transparency has become more prevalent in the startup world, particularly with the rise of platforms like WordPress. He reflects on the value of transparency, even if he doesn't always agree with or fully understand its implications, suggesting that it fosters relatability and authenticity in business interactions.
    • Continuous Improvement: Throughout the conversation, Corey and Michelle emphasize the importance of continuous improvement and learning. They discuss how podcasts, businesses, and individuals evolve over time, highlighting the value of feedback, reflection, and adaptation in achieving growth and success.
    • Collaboration and Support: Corey and Michelle express gratitude for the support they receive from their audience, as well as from other podcast hosts within the community. They highlight the collaborative nature of the WordPress community and the willingness to help each other succeed in their respective projects.

    Mentioned In The Show:

    🙏 Sponsor: A2Hosting

    A2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!

    🐦 You can follow Post Status and our guests on Twitter:

    The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

    Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

    26 April 2024, 5:00 pm
  • 51 minutes 55 seconds
    Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 10

    In this podcast episode, Michelle Frechette and Corey Maass dive into the intricacies of optimizing their website's homepage and refining their pricing strategy for their product, OMGIMG. They discuss the importance of incorporating captivating images above the fold to enhance user engagement and consider the visibility of pricing information in the website navigation menu. The conversation also delves into the value of lifetime deals and the potential for a secondary market. Throughout the discussion, they emphasize the iterative nature of website development and the collaborative effort required to continuously improve user experience and drive conversions. Tune in for insights into effective homepage design and pricing strategies for online products.

    Top Takeaways

    • Importance of Homepage Optimization: They recognize the significance of having a captivating image above the fold on their website's homepage. Michelle suggests adding an image to make the page more visually appealing and engaging for visitors.
    • Consideration of Pricing Visibility: Michelle points out the absence of a pricing link in the website navigation menu. They discuss the importance of prominently displaying pricing information for potential customers, as it's often one of the first things visitors look for on a website.
    • Value of Lifetime Deals: Corey mentions the success they had with offering lifetime deals during Black Friday sales. They discuss how some customers prefer lifetime deals and how others may collect them without immediate use, indicating potential interest in a secondary market for such deals.
    • Continuous Iteration and Collaboration: Michelle and Corey plan to collaborate on optimizing the homepage together. They emphasize the importance of treating the homepage as a living document that requires regular updates and refinements based on feedback, observations, and evolving business needs.

    Mentioned Links

    🙏 Sponsor: WordPress.com

    Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

    🐦 You can follow Post Status and our guests on Twitter:

    The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

    Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

    19 April 2024, 5:00 pm
  • 1 hour 5 minutes
    Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 9

    In this podcast episode, Michelle Frechette and Corey Maass explore the intricacies of managing online communities within the WordPress ecosystem. Michelle shares insights from their involvement with a Mastermind group and moderating a Facebook group for LearnDash, emphasizing the importance of nurturing community connections. Corey discusses their experiences with various online platforms, including email groups, and the pursuit of the most effective platforms for WordPress community engagement, such as Twitter and Reddit. Together, they delve into the challenges of maintaining active and engaging communities, highlighting the significance of platform choice and community care in fostering a thriving WordPress network. 

    Top Takeaways:

    • Embrace Growth and Change: Corey and Michelle discuss how their approaches to work and life have evolved over time. They acknowledge that as they grow older, they become more selective about where they invest their time and energy, focusing on what feels right for them personally and professionally.
    • Authentic Engagement: They emphasize the importance of authentic engagement on social media platforms like Twitter and Reddit. Rather than adhering to rigid posting schedules or following trends blindly, they advocate for genuine interaction and contribution within communities that align with their interests and values.
    • Community Support: Both Corey and Michelle highlight the supportive and inclusive nature of the WordPress community. They contrast this with negative experiences they've had in other professional settings, emphasizing the value of finding a supportive network of peers.
    • Balancing Work and Enjoyment: Despite their professional responsibilities, Corey and Michelle prioritize enjoying life and having fun. They acknowledge the importance of self-care and finding moments of joy, whether it's attending a party or indulging in a favorite beverage, even while maintaining a busy schedule.

    Mentioned In The Show:

    🙏 Sponsor: A2Hosting

    A2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!

    🐦 You can follow Post Status and our guests on Twitter:

    The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

    Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

    12 April 2024, 5:00 pm
  • 1 hour 35 seconds
    Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 8

    In this podcast episode, Michelle Frechette and Corey Maass discuss their experiences at a WordPress Rochester April Meetup. Michelle recounts giving a talk on WordPress and image optimization, focusing on audience engagement and technical challenges. Corey reflects on the presentation's success and its technical and engagement aspects. They also explore broader topics like content management, SEO, accessibility, and the balance between technical and non-technical content. Additionally, they address the difficulties of organizing Meetups, the need for engaging content, and the nuances of marketing and self-promotion for introverts and small businesses. The conversation highlights the importance of community knowledge-sharing and the journey of building an online presence.

    Top Takeaways: 

    • Value of Incremental Growth: The participants recognize the importance of celebrating even small victories in their online presence, such as an increase in views on tweets or website traffic. They understand that consistent efforts over time lead to gradual growth and are encouraged by the progress they observe.
    • Engagement with Community: Michelle emphasizes the significance of community engagement, not just content marketing, in building their online presence. They discuss strategies for interacting with their audience, participating in Meetups, and leveraging social media to foster connections and expand their reach.
    • Adapting Marketing Strategies: Corey acknowledges the need to adapt marketing strategies based on their current resources and audience size. They discuss the challenges of scaling efforts and recognize the importance of starting where they are, rather than aiming for strategies designed for larger organizations.
    • Balancing Work and Marketing: Corey reflects on the challenge of balancing work responsibilities with marketing efforts. He highlights the need to prioritize tasks and allocate time effectively, recognizing that while marketing is essential, it cannot consume all his resources. They discuss strategies for maintaining a sustainable marketing effort while managing other responsibilities.


    Mentioned In The Show:

    🙏 Sponsor: WordPress.com

    Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

    🐦 You can follow Post Status and our guests on Twitter:

    The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

    Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

    5 April 2024, 5:00 pm
  • 57 minutes 5 seconds
    Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 7

    In this podcast episode, Michelle Frechette and Corey Maass engage in a casual and candid conversation about the intricacies of marketing, public speaking, and community building within the WordPress and tech sectors. They touch upon their personal experiences with managing social media, attending WordCamp Asia, and the challenges of live broadcasting. The discussion also veers into the use of profanity in professional settings, with personal anecdotes about cultural differences in communication styles. The episode concludes with reflections on generating new projects and the power of sharing ideas within a community.

    Top Takeaways: 

    • Creativity in Marketing: The conversation emphasizes the importance of creativity in marketing strategies, particularly in the context of WordCamp events. They discuss unique ideas such as offering bespoke poems, using disposable branded cameras, and creating interactive experiences to engage attendees.
    • Personalization and Engagement: Michelle and Corey highlight the value of personalization and engagement in marketing efforts. They discuss the potential impact of offering customized experiences, such as bespoke poems or personalized photo opportunities, to create memorable interactions with their audience.
    • Importance of Standing Out: The transcript underscores the importance of standing out from the crowd, especially in competitive environments like WordCamp events. They emphasize the need for unique and memorable marketing approaches to capture attention and leave a lasting impression on attendees.

    Mentioned In The Show:

    🙏 Sponsor: A2Hosting

    A2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!

    🐦 You can follow Post Status and our guests on Twitter:

    The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

    Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

    29 March 2024, 5:00 pm
  • 46 minutes 42 seconds
    Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 6

    In this podcast episode, Michelle Frechette and Corey Maass brainstorm strategies to enhance their product's appeal and visibility. They discuss adding engaging features to their website, similar to how children desire flashy bike accessories. They explore the idea of reframing their website to highlight the product's awesomeness, keeping an updated blog, and engaging in public speaking to be genuine and relatable. The conversation shifts to outreach for non-profits, suggesting giveaways, leveraging SEO, and integrating with other software. They consider sending products to post offices, aligning with national events for promotions, and sponsoring meetups. The episode concludes with excitement for future plans.

    Top Takeaways: 

    • Diversified Marketing Strategies: Corey and Michelle discuss a variety of marketing strategies to promote OMGIMG, including speaking at events, participating in podcasts, hosting giveaways, sponsoring meetups, and organizing discount events. This highlights the importance of diversifying marketing efforts to reach different audiences and maximize exposure.
    • Focus on Education and Value: Michelle emphasizes the importance of educating potential users about the benefits of OMGIMG and why it's essential for their websites. This underscores the value of providing educational content and positioning the product as a solution to common challenges, such as improving website imagery and open graph implementation.
    • Community Engagement and Support: The conversation explores ways to engage with the WordPress community, including supporting nonprofits, participating in WordCamps, and sponsoring meetups. This highlights the significance of community engagement and building relationships within the WordPress ecosystem to foster trust and credibility.
    • Strategic Planning and Execution: Corey and Michelle discuss the importance of strategic planning and execution in marketing initiatives. They outline specific action items, such as creating presentation topics, developing a media page, initiating outreach campaigns, and organizing discount events. This emphasizes the value of setting clear objectives, prioritizing tasks, and implementing strategies systematically to achieve marketing goals effectively.

    Mentioned In The Show:

    🙏 Sponsor: WordPress.com

    Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

    🐦 You can follow Post Status and our guests on Twitter:

     

    The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

    Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

    22 March 2024, 5:00 pm
  • 52 minutes 22 seconds
    Post Status Draft — On Practicing Nonviolent Communication with Trainer Ian Peatey

    In this podcast episode,Cory Miller interviews Ian Peatey, a seasoned trainer in nonviolent communication (NVC). Ian  shares his journey with NVC and its profound impact on his life and work. He discusses the origins of NVC, developed by Marshall Rosenberg, and its emphasis on empathetic listening and honest self-expression. Ian and Cory, explore the challenges of emotional literacy and the importance of recognizing and expressing complex emotions nonviolently. They discuss the practical application of NVC in personal development, parenting, and business, highlighting the need for patience and supportive communities in practicing NVC. The episode underscores the transformative power of NVC in creating respectful and honest interpersonal connections across various life aspects.

    Top Takeaways:

    • Nonviolent Communication (NVC): The conversation revolves around the principles of Nonviolent Communication, emphasizing its value in fostering empathy, honesty, and respectful dialogue in various aspects of life, including personal relationships and business interactions.
    • Emotional Literacy: Ian and Cory discuss the importance of emotional literacy, which involves recognizing, understanding, and expressing one's emotions effectively. They highlight the significance of identifying feelings accurately and expressing them in a nonviolent manner to enhance communication.
    • Power Dynamics: The conversation explores power dynamics in relationships and organizations, emphasizing the difference between using power over others and power with others. They advocate for a more collaborative, respectful approach to leadership and decision-making, rather than a top-down, command-and-control style.
    • Practice and Patience: Implementing NVC requires practice and patience. Ian Peatey discusses the challenges individuals may face when attempting to change communication patterns, emphasizing the need for self-awareness, feedback, and supportive environments such as practice groups.
    • Integrity and Empathy in Business: Ian and Cory advocate for integrating integrity, empathy, and transparency into business practices, challenging traditional hierarchical structures and promoting a culture of mutual respect and honesty. They argue that compassionate leadership can lead to better employee engagement, decision-making, and overall organizational success.

    Mentioned In The Show:

    🙏 Sponsor: A2Hosting

    A2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!

    🐦 You can follow Post Status and our guests on Twitter:

    The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

    Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

    15 March 2024, 5:00 pm
  • 57 minutes 34 seconds
    Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 5

    In this podcast episode, Corey Maass and Michelle Frechette discuss plans for a future Rochester meetup presentation on images and open graph, with intentions to record and share the session on YouTube. They explore the idea of teaching using their own examples, similar to how a forum might demonstrate a product. The conversation also touches on reviewing the homepage for typos and excitement about making good plans. They encourage listener engagement through Slack, YouTube, and Twitter for ideas and feedback. The episode concludes with one speaker needing to prepare for a massage appointment and the other ensuring the next episode will proceed as scheduled.

    Top Takeaways

    • Importance of Alt Text: Michelle and Corey discuss the importance of alt text for images on websites, highlighting the need for proper descriptions to ensure accessibility.
    • Utilizing Open Graph: Corey explains the limitations of Open Graph in describing images and the need for additional metadata like OG image alt to improve accessibility.
    • Engagement at WordCamps: Michelle and Corey discuss the value of attending WordCamps for networking, learning about new plugins, and engaging with the WordPress community.
    • Feedback and Collaboration: Michelle and Corey emphasize the importance of feedback and collaboration in the iterative process of website development, indicating their willingness to receive input from others.
    • Iterative Improvement: Corey mentions the ongoing process of iterating and improving the homepage, highlighting the quick iteration phase and the importance of continuous improvement in website design and content.

    Mentioned In The Show:

    🙏 Sponsor: WordPress.com

    Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

    🐦 You can follow Post Status and our guests on Twitter:

     

    The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

    Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

    1 March 2024, 6:00 pm
  • 59 minutes 15 seconds
    Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 4

    In this podcast episode, Corey Maass and Michelle Frechette discuss the strategic pivot of the podcast to concentrate on marketing a WordPress product. They delve into the changes needed for their homepage, refining their messaging, and creating educational content tailored for their audience. They emphasize the importance of demystifying technical jargon like "open graph" for their customers. The episode also covers their business decisions, branding strategies, and the integration of image APIs into their plugin. They highlight the need for clear communication of the plugin's features and benefits, as well as the importance of a user-friendly website design.

    Top Takeaways:

    • Importance of Homepage Design: The conversation underscores the critical role of a homepage in capturing visitors' attention within a few seconds and enticing them to explore further. Corey and Michelle discuss the significance of crafting compelling visuals and messaging to keep visitors engaged.
    • Consideration of Target Audience: They emphasize the importance of tailoring the homepage to different customer segments or niches, such as content creators, agencies, marketers, and bloggers. Understanding the specific needs and preferences of each group helps in creating targeted messaging and visuals.
    • Show, Don't Tell: Corey and Michelle stress the value of demonstrating the benefits of their product rather than simply describing them. They discuss the effectiveness of using before-and-after visuals and examples to showcase the transformation their plugin can bring to users' websites.
    • Collaborative Approach: The conversation highlights the benefits of collaboration and fresh perspectives in homepage design. Michelle's input as an outsider brings new ideas and insights to the process, helping Corey overcome analysis paralysis and make progress on refining the homepage.

    Mentioned In The Show:

    🙏 Sponsor: WordPress.com

    Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

    🐦 You can follow Post Status and our guests on Twitter:

     

    The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

    Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

    23 February 2024, 6:00 pm
  • 39 minutes 2 seconds
    Post Status Draft - Empowering LGBTQ+ folks in WordPress

    In this podcast episode, Michelle Frechette and Anne McCarthy discuss the development of a mentorship program and an empowerment grant aimed at supporting the LGBTQ+ community in the WordPress ecosystem. They highlight the need for a safe and inclusive environment, address financial barriers, and consider privacy for those not ready to come out. The episode covers the importance of genuine community support, the mentorship program's timeline, and expectations for engagement. They urge underrepresented groups to apply, offer information on the LGBTQ press website, and invite feedback to improve the initiative. The conversation underscores the value of lived experiences and the commitment to financially empower individuals within the WordPress community.

    Top Takeaways:

    • Queeromattic Mentorship Program: Anne McCarthy discusses the launch of the Queeromattic Mentorship Program, aimed at supporting individuals in the queer community within the WordPress ecosystem.
    • Financial Support for Queer Individuals: The program involves financial support for selected mentees, allowing them to focus on contributing to WordPress without financial constraints.
    • Collaboration with Mentorship Programs: The mentorship program collaborates with existing mentorship initiatives, leveraging their expertise and guidance in the selection and support of mentees.
    • Application Deadline: Interested individuals are encouraged to apply for the mentorship program, with a deadline set for February 7th, offering a six-week duration from February 19th to March 29th.
    • Feedback and Collaboration: Anne invites feedback, collaboration, and ideas from the community to ensure the program evolves to address the needs and challenges faced by queer individuals in the WordPress space.

    Mentioned In The Show:

    🙏 Sponsor: WordPress.com

    Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

    🐦 You can follow Post Status and our guests on Twitter:

    The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

    Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

    30 January 2024, 9:30 pm
  • 48 minutes 19 seconds
    Post Status Draft - WordPress: A Deep Dive into Passion and Strife: Special Co-Hosted Episode w/ The WP Minute

    In this co-branded podcast episode, Cory Miller from Post Status and Matt Medeiros from WP Minute discuss the "WP drama" within the WordPress community, focusing on leadership challenges and the impact of internal conflicts. They share personal experiences, emphasizing the importance of civility and understanding towards leaders like Matt Mullenweg. They highlight the need to listen to diverse voices within the community, including agencies and businesses, and acknowledge external competition from other platforms. They stress the human aspect of leadership and community engagement, encouraging constructive dialogue and community contributions through platforms like Post Status and WP Minute.

    Top Takeaways:

    • Passion and Emotion in the WordPress Community: The discussion emphasizes the passion that individuals in the WordPress community have for the project. However, it acknowledges that this passion can sometimes lead to heated debates and conflicts.
    • Leadership and Decision-Making: The conversation delves into the challenges of leadership in the WordPress project, specifically focusing on the roles of Matt Mullenweg and Josepha Haden. It touches upon the difficulty of balancing the diverse perspectives within the community.
    • Community Engagement and Support: Both speakers encourage community members to engage in constructive ways. They discuss platforms like WP Minute and Post Status as spaces for contributing content, discussing issues, and seeking support from fellow members.
    • The Human Element in Online Interactions: The conversation highlights the importance of remembering the human element in online interactions. It suggests that amidst  disagreements and debates, it's crucial to approach discussions with empathy and to recognize the person on the other side of the screen.

    Mentioned In The Show:

    🙏 Sponsor: A2Hosting

    A2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!

    🐦 You can follow Post Status and our guests on Twitter:

    The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

    Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

    30 January 2024, 5:01 pm
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