WPMRR WordPress Podcast

Joe Howard and Christie Chirinos

Christie works on Caldera Forms and has grown it to 1M+ downloads. I started WP Buffs and we increase MRR every single month. And here’s the good news. We’re joining forces to bring you The WPMRR WordPress Podcast! If you’ve been looking for a WordPress podcast that’s entirely focused on growing successful WordPress businesses and monthly recurring revenue without taking itself too seriously, we’ve got your back.

  • 33 minutes 22 seconds
    E182 - Selling $100,000+ Projects (Matt Medeiros, Pagely)

    In today’s episode, we get to listen again to Joe and Matt Medeiros’ conversation. They talk about how running a family-owned agency honed his entrepreneurial and sales skills, constantly giving value to potential customers, and learning effective sales talk.     

    Matt is a content creator and the Director of Podcaster Success at Castos. He hosts the podcast, Matt Report, where he talks to a wide range of digital business owners and web consultants. People in the product, marketing, and the agency space are the primary guests.

    Episode Resources:

    What to Listen For:

    • 00:00 Intro
    • 01:02 Welcome to the pod, Matt!
    • 01:52 How did you start your podcast?
    • 03:46 Transition from entrepreneurship to joining Pagely
    • 07:26 Running a family-owned agency
    • 12:35 Selling perspective from an experienced sales person
    • 15:57 Conveying the value that you're adding for the client
    • 24:21 You learn to speak with people regardless of their position
    • 26:12 This giant clip with several overlays
    • 29:35 Find Matt online
    25 January 2022, 10:00 am
  • 47 minutes 26 seconds
    E181 - Making it as an Influencer (Shane Barker, shanebarker.com)

    In today’s episode, we get to listen again to Joe and Shane Barker's conversation. They talk about why real-time engagement matters more than fake following, how influencers shouldn’t rely on just one platform, and staying visible online through relevant and relatable content.    

    Shane is a top digital marketing consultant, keynote speaker, and influencer. He has helped businesses accelerate their growth with customized digital marketing consultation and services. Having won many accolades, he has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

    Episode Resources:

    What to Listen For:

    • 00:00 Intro
    • 00:50 Welcome to the pod, Shane!
    • 02:11 Teaching a course in UCLA
    • 04:46 How would you define an influencer?
    • 07:20 Fake followers versus real engagement     
    • 15:21 Drive social media traffic to your website
    • 20:03 When your social media account gets shut down
    • 22:21 Think where your audience is at
    • 29:14 Presenting yourself on social media without bragging
    • 36:55 The pressure of having a lot of visibility online
    • 43:11 Find Shane online
    18 January 2022, 10:00 am
  • 41 minutes 18 seconds
    E180 - Challenges of Organizing 1,000+ Person Virtual Conferences (Brian Richards, WPSessions)

    In today’s episode, we get to listen again to Joe and Brian Richards’ conversation. They discuss the ins and outs of virtual conferences, the challenges of making people show up on event day, and finding success in organizing paid virtual events.   

    Brian is the creator of WPSessions.com, where he provides training to businesses and developers working with WordPress. He also organizes WordSesh and WooSesh, two entirely virtual conferences for WordPress and WooCommerce professionals. Before getting into training and event organizing, Brian spent his days as a web development contractor and consultant.

    Episode Resources:

    What to Listen For:

    • 00:00 Intro
    • 01:16 Welcome to the pod, Brian!
    • 05:17 The ups and downs of organizing virtual events
    • 12:22 Getting people to show up is the challenge
    • 22:32 Become the go-to resource person/company
    • 32:18 Success in paid virtual conferences
    • 38:42 Find Brian online      
    11 January 2022, 10:00 am
  • 38 minutes 47 seconds
    E179: Leading the Charge on Headless WordPress (Scott Bolinger, AppPresser)

    Travis Pastrana crashes in on his motorbike and does a triple backflip into our foam pit! He’s here today to talk on mobile apps for WordPress and more.

    In this episode we talk about AppPress, the advantages and technical skills needed to work with headless WordPress, and the next generation of web hosting.

    Tune in to know the best stunts for your WordPress!

    Episode Resources:
    4 January 2022, 11:00 am
  • 34 minutes 47 seconds
    E178: Running a Growing Sales & Marketing Team (Nathan Bliss, Kinsta)

    The legendary Jedi Master Obi-Wan Kenobi stops in today to share his ideas on directing and guiding his mentees. 

    Today on WPMRR, we discuss the reputation of the endeavor of sales, being a supportive and successful manager, and how Kinsta is diversifying their marketing and sales strategies.

    Tune in for tips on having your sales and marketing work in tandem.

    Episode Resources:
    • Contact Nathan via email
    • Follow Nathan on Twitter
    • Check out Nathan’s blog 

    Send us your questions to [email protected]

    28 December 2021, 11:00 am
  • 34 minutes 57 seconds
    E177: The Powerful Women of WordPress (Amy Masson, Women in WP)

    Hermione comes through the Floo Network and enlightens us on the path of the empowering female-led project Women in WP. 

    We speak on the history of Sumy Designs, the conception on Women in WP podcast that follows, plus WordCamp experiences and hype!

    Don’t miss out and get hit with a Stupefy!

    Episode Resource List:
    21 December 2021, 11:00 am
  • 34 minutes 46 seconds
    E176: Pixel-Perfect Optimization and Compression (Shane Bishop, EWWW Image Optimizer)

    In today’s episode, we get to listen again to Joe and Shane’s chat about image optimization. They cover the technical side of image optimization, how the app is designed to compress images across multiple platforms and websites, and the projects currently in development.   

    Shane Bishop is a WordPress plugin developer and website performance nut. He's the lead and only developer of the EWWW Image Optimizer, a plugin that was launched on WordPress.org back in 2012.  

    Episode Resources:

    What to Listen For:

    • 00:00 Intro
    • 00:41 Welcome to the pod, Shane!
    • 03:17 Getting close to million active installations
    • 08:25 How image optimization works
    • 12:49 Pricing structure that favors users
    • 15:49 API offloading the compression
    • 21:28 Products are designed to work across multiple sites
    • 22:12 Rebranding of the exact DN system
    • 26:59 Going back through all previous photos and images 
    • 29:05 Future plans for the company
    • 32:13 Find Shane online
    14 December 2021, 10:00 am
  • 44 minutes 37 seconds
    E175 - Maintaining Your North Star (Justin Busa & Brent Jett, Beaver Builder)

    In today’s episode, we get to listen again to Joe, Justin, and Brent’s conversation about building websites and applications. The beaver Builder team is big on developing products that will largely benefit their community, talent acquisition from the same circle, and what’s keeping them forward and continuously building products around new ideas.   

    Beaver Builder is the WordPress page builder you can trust with your business. It's a drag-and-drop page builder that lets you easily create drag-and-drop page layouts, all from a front-end view of your site and without touching a line of code. It's fast and flexible and offers lots of design options to all levels of WordPress users.

    Episode Resources:

    What to Listen For:

    • 00:00 Intro
    • 01:17 Welcome to the pod, Justin and Brent!
    • 04:31 How Beaver Builder came to be
    • 09:35 Coming across a funnel problem
    • 14:39 Recruiting talents from the community
    • 16:16 Building a community within a community
    • 18:25 A page builder, a traditional WordPress theme, and Beaver Themer
    • 21:40 Staying true to your north star and what you’re trying to achieve
    • 27:11 The Assistant Pro
    • 38:16 Building apps around “how can you help people?”
    • 41:32 Find Beaver Builder online        
    7 December 2021, 10:00 am
  • 36 minutes 34 seconds
    E174 - Starting a Freelance Career (Sam Smith, gsamsmith.com)

    In today’s episode, we get to listen again to Joe and Sam’s conversation about joining WordPress. They discuss Sam’s stories during his firefighter days, how he stumbled upon WordPress and coding, and his approach on how he successfully managed his time to build his own business.  

    Sam Smith is a retired Firefighter/Paramedic, an Orlando WordCamp Organizer, and a Web Developer. 

    Episode Resources:

    What to Listen For:

    • 00:00 Intro
    • 01:18 Welcome to the pod, Sam!  
    • 03:16 From a firefighter paramedic to a WordPress developer
    • 05:50 Stories of injuries while at work
    • 09:17 Taking little bits per day to successfully launch a business
    • 17:24 Build on relationships and have real friends in the industry
    • 24:59 What’s it like to organize a WordCamp?
    • 28:23 Getting a jump on blog impressions
    • 30:19 The Martian
    • 33:59 Find Sam online
    30 November 2021, 10:00 am
  • 47 minutes 41 seconds
    E173 - Dominating the Enterprise Space (Mario Peshev, DevriX)

    In today’s episode, we get to listen again to Joe and Mario’s conversation on the enterprise space. They discuss how a paid service should always focus on delivering prime and premium experience per user visit, pros and cons of different invoicing methods, different channels to hunt for potential clients, and the power of inbound sales.  

     

    Mario Peshev is a global SME Business Advisor who's been named "The next Tony Robbins" and "The best tactical strategist out there aside from Neil Patel." His technical consultancy DevriX grew past 50 people and ranked as a top 20 WordPress agency worldwide.

     

    Episode Resources:

     

    What to Listen For:

    • 00:00 Intro
    • 04:06 How DevriX started
    • 07:39 Focused on enterprise and high-scale projects
    • 10:07 Ensuring a huge website serves prime and premium experience per visits
    • 14:09 The money-making KPI
    • 17:12 A team of research and development team
    • 22:42 Distributing resources to keep customers happy
    • 26:26 Figure out how to contribute to the bottom line of a specific system
    • 29:12 Client invoicing methods
    • 31:30 Management and project roles within the company
    • 34:31 Inbound sales reel in most of the clients
    • 40:08 Strategic partnerships can be tricky
    • 42:11 Spaces and channels where you can find more customers
    • 44:48 Find Mario online 
    23 November 2021, 11:26 am
  • 35 minutes 29 seconds
    E172 - Eclipsing 33% of the Web (Joost de Valk, Yoast and WordPress)

    In today’s episode, we get to listen again to Joe and Joost’s conversation around SEO and WordPress. They discuss the story behind Yoast, getting involved in the WordPress community, leveraging SEO for content and marketing, and pushing WordPress into tremendous growth.

    Joost is the founder of Yoast, where he's currently the Chief Product Officer. He founded the company in 2010, after working in several different companies as a digital marketing consultant. The Yoast SEO plugin, which started as a hobby, became the main product.  

    Episode Resources:

    What to Listen For:

    • 00:00 Intro
    • 00:56 Where Yoast got its name
    • 03:48 It all started with SEO consulting
    • 06:54 Growth over the last 7 years
    • 09:50 Redesigning WordPress.org
    • 11:14 The community is the strongest aspect of WordPress
    • 16:34 WordPress’ market share in the web
    • 22:44 WordPress.com vs WordPress.org
    • 28:24 How smaller companies can push WordPress forward
    • 32:28 Find Joost online 
    16 November 2021, 10:00 am
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