Future Commerce is the leading podcast for eCommerce and digital operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange explore what it means to sell or buy products online, and how commerce and media impact the culture and the world around us. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm
The enthusiast economy drives purchasing trends in all areas of the economy—especially in sports, driving consumers to desire the same equipment as the best players. Premium pickleball apparel brand PB5Star is futureproofing by building a sustainable business model and systems during accelerating growth. Listen now!
Key takeaways:
- The enthusiast economy drives purchasing trends in sports, making consumers want the same equipment as the best players.
- Pickleball's rapid growth offers opportunities for brands to cater to players and enthusiasts beyond the sport itself.
- Building a brand requires patience, focus on core values, and understanding customers' needs and wants.
- PB5star aims to bring fashion, performance, and a cool vibe to pickleball while supporting players and contributing to the sport's growth.
- The sport's accessibility, community elements, and connection to wellness contribute to its rising popularity.
- PB5star is looking to expand into wholesale distribution channels, partnering with retailers to reach a wider audience while maintaining its direct-to-consumer presence. The brand founders emphasize patience, staying focused on core values, and being prepared to pivot as necessary to navigate the challenges of building a brand in an emerging industry.
- Shaping the future of pickleball will require investing in and supporting players who can help enhance the sport's growth.
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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Spatial commerce is all the rage thanks to the Apple Vision Pro… but are brands using it correctly? Phillip and Brian chat with a friend of the pod, Rob Petrosino, on the future of (spatial) commerce and digital twinning. Listen now!
Key takeaways:
- Spatial computing is nascent, with current devices being bulky and heavy. The form factor is a challenge for consumer adoption but has more immediate applications in specific industries like design and repair.
- The adoption of head-mounted displays for B2B use cases is likely to outpace consumer adoption due to cost considerations.
- Digital twinning is a crucial aspect of spatial computing, allowing for accurate 3D representations of physical products and spaces. This technology has potential in various industries like fashion, interior design, and personalized shopping experiences.
- AI plays a significant role in optimizing spatial experiences by offering predictive analytics, personalized recommendations, and conversational commerce. It accelerates the adoption curve by analyzing vast amounts of data to enhance user experiences.
- The future of commerce lies in combining physical spaces with digital experiences to create immersive shopping environments. Brands should focus on telling engaging stories through spatial design that involves narrative elements.
- The implementation of pay-with-biometrics technology in physical stores is a precursor to what might be possible in spatial commerce.
- In terms of current apps on Apple Vision Pro, there is room for improvement in providing novel experiences that are seamlessly integrated with fully-fledged ecommerce capabilities.
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Each season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rahil, the CMO at FERMÀT, to examine the legacy of these prolific thinkers, inventors, and polymaths, philosophers, and mathematicians whose work inspired Steve Jobs, Jeff Bezos, and Bill Gates. One of these inspirations from the past is the mathemetician Srinivasa Ramanujan. Listen now!
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Phillip and Brian discuss the forgettable nature of AI music. Corporations' birthdays are an essential thing that we need to care about now. Also, an update on Lammers Law: everything eventually becomes an ad. PLUS: OSHA for the MIND?? Listen now.
Key takeaways:
- Amazon is scaling back its Just Walk Out technology from its Amazon Fresh grocery stores. Due to technical limitations in grocery stores, it will be constrained to airports and small-format stores.
- JPMorgan's use of customer transaction data for targeted advertising highlights the increasing importance of personalized content.
- AI-generated music, such as that produced by Suno AI, may lack memorability but showcases the advancements in AI technology.
- The "right to disconnect" bill in California reflects the ongoing need for work-life balance in an increasingly digital world.
- Corporate anniversaries are becoming a popular marketing strategy and cultural celebration for brands.
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
There are fewer places for kids to be kids, and there are more places for kids to parrot the behaviors and consumer preferences of the adults. This intergenerational response to culture is affecting commerce… and vice versa. Join Brian and Phillip on this special lunar edition of Future Commerce, which turns into something even more *eclipsing*.
Key takeaways:
- Mimesis plays a significant role in shaping consumer trends, particularly among children who mimic their parents' brand preferences.
- Multigenerational marketing is becoming increasingly important as brands strive to appeal to both adults and children in the same market.
- Media has a direct impact on consumer behavior and brand preferences, as media cycles drive discourse and influence purchasing decisions.
- Predictable growth rather than exponential growth should be a primary focus for businesses seeking long-term success.
- The trend cycles are influenced by an inciting event, followed by discourse, backlash, and ultimately a potential counterpunch or shift in attention.
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Phillip and Brian have FOMO over guerrilla marketing in the *bathroom*, and break down the Jackson family walkthrough of Meow Wolf’s Omega Mart. Stick around for BigCommerce CEO Brent Bellm’s sit down with Brian live from Shoptalk.
Key takeaways:
- ShopTalk has become the biggest pure-play event in North America for e-commerce, showcasing the growth and optimism in the industry.
- AI is making its way into various tools and solutions, embedding Gen AI to increase efficiency in teams.
- TikTok is seen as a viable platform for brands to engage with new audience segments, and it offers a unique opportunity for creators to collaborate with brands.
- Checkout replacement tools are shifting gears, aiming for faster and more adaptable solutions to meet the evolving needs of e-commerce businesses.
- Omega Mart by Meow Wolf is an immersive art exhibit that satirizes capitalism and consumerism, allowing visitors to explore a surreal grocery store with twisted products on the shelves.
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
“Customer obsession” is an overused phrase. But for Frette, it just might be true. Phillip and Brian sit down with Paola Pugliese of Frette to discuss heritage luxury, DTC-specific category extensions, and the future of brand activations at cultural events. Recorded live at eTail West.
Key takeaways:
- The power of consumer demand has grown, with brands needing to be true to their values and work closely with customers for relevance and delight.
- Frette focuses on partnerships with select partners, such as hospitality properties and designers, to ensure their products land in the right environments.
- Quiet luxury is inherent to Frette's DNA, focusing on quality, heritage, and timeless design rather than logo branding.
- Brand partnerships expand brand reach and offer opportunities for exclusive experiences and collaborations that go beyond just selling products.
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus
For FACEGYM, what is the multiplayer future? What are those incentives, and what do customers want in return? PLUS: A teardown of Web3 as it enters the slope of enlightenment. Listen now and join the discussion!
Key takeaways:
- Web3's potential for mass adoption is still hindered by regulatory conditions and technical barriers, but a breakthrough use case could emerge with advancements in technology.
- Purpose and values are fundamental in connecting with customers and building brand loyalty in today's market.
- Deepening relationships with localized communities and empowering creators can help brands create more meaningful connections with their customers.
- Decentralized ownership and collaborative multiplayer experiences offer new possibilities for brands to engage their audience.
- Niche communities are becoming increasingly important, allowing brands to embrace fragmentation and connect with specific audience segments for more authentic brand building.
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Breakout brand BK Beauty’s co-founders, Lisa and Paul Jauregui, discuss the potential consequences of a TikTok shutdown on the eCommerce landscape. While many brands use TikTok Shops as a growth channel to reach new audiences, the House passing a bill to shut down ByteDance's operation in the United States has sent shockwaves through the industry.
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