Motion Hatch: Helping Motion Designers Do Better Business

Hayley Akins

Designing Better Creative Businesses For Motion, Animation, and Illustration Artists

  • 47 minutes 9 seconds
    Negotiation Expert’s Secrets to Dealing with Tough Clients w/ Kwame Christian

    Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod


    Kwame Christian is an expert in negotiation. He is the Founder and CEO of the American Negotiation Institute, host of the world's most popular negotiation podcast and author of two best-selling books. He is also a contributor at Forbes, and his TEDx Talk, Finding Confidence in Conflict, was one of the most popular TED Talks in 2017.
    In this episode, Kwame shares his negotiation secrets to better discuss rates/budgets with your clients, how to adopt an abundance mindset and setting expectations with clients with better communication.
    We also share a Q&A with Kwame from a call with our Motion Hatch students in Balanced Business Bootcamp.

    In this episode, you'll learn:

    • How to negotiate with your clients
    • How to raise prices without losing clients
    • Common negotiation mistakes and how to avoid them
    • How to be confident in saying 'no'
    • Maintaining client relationships through the negotiation process
    • Negotiating expectations, not just transactions.
    • Techniques for negotiating with stubborn individuals
    • The role of likeability and leverage in negotiations


    Follow Kwame: Instagram | Linkedin

    Links: American Negotiation Institute | Negotiate Anything Podcast

    Free resources to grow your career:
    đź’¸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    Rate this podcast


    25 April 2024, 12:00 pm
  • 45 minutes 36 seconds
    How Jessica Hische's network led her to Wes Anderson

    Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod


    Jessica Hische is a lettering artist, freelancer and author, selling books and craft supplies in two brick and mortar stores in the US. Jessica has built an incredible personal brand by building a following on social media, writing her own children's books and speaking at events such as OFFF and Adobe Max. Her network has helped her to land huge clients, including working on titles for director Wes Anderson.
    In this episode, Jessica shares her networking secrets to land big clients - including the benefits that smaller clients can offer. She also discusses how to make the most of pitching to clients, how newsletters may be the future of communicating to clients and how to avoid social media burnout.

    In this episode, you'll learn:

    • How Jessica worked with Wes Anderson
    • Why networking is important as a designer
    • How to make the most of pitching to clients
    • How to avoid social media burnout
    • Behind the scenes of Jessica's brick and mortar stores
    • How to land big clients

    Follow Jessica: Website | Instagram

    Links: My First Book of Fancy Letters

    Free resources to grow your career:
    đź’¸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    Rate this podcast


    11 April 2024, 12:00 pm
  • 52 minutes 27 seconds
    This motion designer made $500,000 in his first year w/ Kevin Rapp

    Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod


    Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies.
    Kevin is an award-winning, multi-disciplinary creative director with vast experience ranging from start-up disruptors to Fortune 500 companies.
    In this episode, Kevin shares his unique approach to building video content systems. We also discuss strategies for attracting clients on LinkedIn and practical tips for motion designers to transition to a more business-oriented mindset.
    Since recording this episode, Kevin reached an astonishing $1 million in sales!

    In this episode, you'll learn:

    • How Kevin made $500,000 in his first year as a freelancer
    • What are scalable content systems?
    • How to shift your mindset into the business side of motion design
    • How to get clients using social media
    • How to efficiently get clients from LinkedIn
    • How to negotiate with clients

    Follow Kevin: Website | LinkedIn

    Free resources to grow your career:
    đź’¸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    28 March 2024, 1:00 pm
  • 3 minutes 1 second
    Season Two Trailer

    We're back with a brand new season of the Motion Hatch Podcast featuring some incredible guests! Motion Hatch helps motion designers to start and scale their businesses.We dive deep into the challenges freelancers and studio owners come up against and have conversations with a wide range of business and marketing experts through the lens of motion design, as well as designers, animators, and artists who are just a few steps ahead of you.
    Together, we uncover the exact next steps you can take to a thriving and sustainable motion design business. If you're new to Motion Hatch, you might not know that the podcast already has over 100+ episodes in its back catalogue.
    This season, we're taking it up a notch, exploring the tough questions freelancers and studio owners face every day.

    25 March 2024, 4:10 pm
  • 1 minute 6 seconds
    BIG NEWS! The podcast is back!

    The Motion Hatch Podcast is BACK! We're thrilled to announce that Season Two of the podcast will return on the 28th March! We have some incredible guests lined up for you too, we can't wait to share it with you!

    13 March 2024, 12:37 pm
  • 36 minutes 40 seconds
    101: How to niche down as a motion designer w/ Giuseppe Forestieri

    Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod


    Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he loves.

    About Giuseppe Forestieri

    Giuseppe Forestieri is the Animation Director of his own studio, Motion Aptitude and has a background in visual communication, specialising in animation and Illustration.

    Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors. In this episode, he explains how he found his niche and hopes he can inspire other designers to pursue the work they love. 

    Read the full shownotes

    28 July 2022, 12:13 pm
  • 27 minutes 8 seconds
    100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins

    Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod


    When Motion Hatch first started it was a side hustle, now it's a company! Have you considered starting your own motion design project to help you grow your career? Our founder Hayley Akins explains how and why she started this motion design podcast and what she’s learnt along the way.

    About Hayley Akins

    Hayley started Motion Hatch with the aim of helping freelance motion designers with the business side of motion design – but she wasn’t sure how to achieve this.

    At the time, Hayley felt she had three choices for a motion design project: a podcast, blog or YouTube channel (she now has all three!). Initially Hayley didn’t feel confident filming videos and writing wasn’t her passion, so she decided to focus on creating her own motion design podcast.

    Read the full shownotes.

    16 November 2021, 6:00 am
  • 35 minutes 19 seconds
    99: How to create motion design side projects that complement your day job w/ Charli Marie

    Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod


    Looking to pursue motion design side projects but unsure how to find balance with your day job? In today’s episode Charli Marie explains how side projects can help motion designers to improve their craft and process.

    About Charli Marie

    Charli Marie is a Youtuber, podcast host and Creative Director at email marketing company ConvertKit. 

    Throughout her working career, Charli has always pursued some side projects outside of her 9-5 role. Currently she creates weekly content on her YouTube channel and podcast, Design Life, sharing insights into life as a professional designer alongside tutorials and advice on design tools and concepts.

    Read the full shownotes 

    2 November 2021, 6:00 am
  • 49 minutes 23 seconds
    98: How Giant Ant became a leading motion design studio w/ Jay Grandin

    Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod


    Ever wondered how motion design studios become known worldwide for their work? In today’s episode Jay Grandin explains how he built Giant Ant from the ground up and why he feels the studio has been so successful.

    About Jay Grandin

    Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes, as well as being actively involved in design and animation.

    In 2006, after unexpectedly creating a series of viral videos with his wife Leah, the married couple found themselves quitting their full-time jobs and working on a freelance basis for MySpace.

    Slowly Jay and Leah’s videos evolved from low budget live-action content to videos starring other people. Over time, the pair found themselves hiring team members and expanding into animation too.  Eventually (after the arrival of twins!) Jay and Leah split the business into two: one for live-action and the other is the Giant Ant we know and love today.

    Jay’s story shows how even the top motion design studios have humble beginnings.

    Apply for our Accelerator Programme

    Read the full shownotes

    19 October 2021, 6:00 am
  • 32 minutes 27 seconds
    097: How to make six figures as a motion designer w/ John Filipkowski

    Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod


    Looking to make six figures as a motion designer, but not sure where to start? Motion designer John Filipkowski discusses how he hit this financial goal and how other freelance motion designers can achieve six figures too.

    About John Filipkowski

    John Filipkowski is a freelance motion designer based in Chicagoland, USA. He specialises in both 2D and 3D motion design and has worked with some amazing clients - from Sony, to Paypal and Samsung!

    After already achieving a six-figure salary through full-time employment, John wanted to make the move to freelancing and gain more working freedom, but he also wanted to be sure he could match his salary.

    Through extensive outreach, building a large network of fellow motion designers and potential clients, and most of all, keeping a level-headed approach, John has achieved this goal.

    He hopes he can inspire other freelance creatives through his story, helping them to make six figures as a motion designer and find a more rewarding way of working.

    Read the full shownotes

    5 October 2021, 6:00 am
  • 56 minutes 10 seconds
    096: How to scale your income through productized services w/ Brad Hussey

    Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/pod


    Do you ever feel like you’ve hit the ceiling in your motion design freelance business in terms of how much money you can make? Web designer, online educator and digital marketing consultant, Brad Hussey, presents a whole new way of thinking about how motion designers can do business and productize their services. 

    About Brad Hussey 

    Brad Hussey started his career as a freelance web designer and spent time working at an agency, where he worked as a front-end developer collaborating with motion designers and other creatives to develop everything from apps through to mini games.

    Disenchanted by the fluctuation of freelance income, he decided to explore ways to add another income stream to his web design business. He started to run his own online courses, leveraging his expertise and helping creatives build their own websites, learn to code and design their own websites.

    Over time he had unlocked a new way of working – productizing – something that Brad has turned into a career both as a web designer and a coach.

    Now, he has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. 

    Read the full shownotes

    14 September 2021, 6:00 am
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