How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,100,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
Joe was Head of Strategy at BBH in New York but decided to go to an indie shop Quality Meats as a Group Strategy Director.
We discuss this move as well as a survey that suggested a lot of strategists think strategy frameworks do more harm than good.
You can find Joe here: https://www.linkedin.com/in/joe-burns-bb73a31b/
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For details about our upcoming strategy masterclasses and free ebooks, go to http://www.sweathead.com
🇨🇿Prague
🇩🇪Berlin
🇺🇸NYC, LA
🇸🇬Singapore
🇮🇩Jakarta
🇵🇭Manila
🇦🇺Sydney
Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day.
In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now:
- What's happening on the social media platforms, and
- What agencies are getting wrong,
You can find Mani here: https://www.linkedin.com/in/manischlisser/
Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard
Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring.
The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June.
David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION.
In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic.
Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/
David is here: https://www.linkedin.com/in/davidcerveny/
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Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our upcoming masterclasses are on the Sweathead website: http://www.sweathead.com.
You can find Mark here: http://www.instagram.com/markpollard
Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy".
Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.
In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it.
You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/
And her book here:
https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033
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Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard
Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen".
In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it.
You can find the deck here:
http://bit.ly/stopcollaboratingandlisten
You can find out about our upcoming masterclasses at http://www.sweathead.com
Mark is here:
http://www.instagram.com/markpollard
Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.
It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.
Their guide is here:
https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96
Lucas is here:
https://www.linkedin.com/in/lucasantunesribeiro/
Kazuo is here:
https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177
Mark is here:
http://www.instagram.com/markpollard
Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't.
You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide
You can find Camilla here: https://www.linkedin.com/in/camillagrey/
You can find Mark here:
http://www.instagram.com/markpollard
Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC.
In this episode, we discuss his journey as well as what exactly he is doing right now.
You can find Michael here: https://www.linkedin.com/in/mirateck/
You can find Mark here: http://www.instagram.com/markpollard
Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ.
In this episode, we see what strategists can learn from techno. Obviously.
You can find Luis here:
https://www.linkedin.com/in/luismiranda1/
You can find Mark here:
http://www.instagram.com/markpollard
Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work.
We discuss creativity in B2B advertising as well as Carolyn and David's business.
You might know David from his Twitter and LinkedIn sharing of advertising made by advertising agencies to promote advertising agencies.
Carolyn Barclay:
https://www.linkedin.com/in/carolyn-barclay-622b9712/
David Moore:
https://www.linkedin.com/in/davidmooreecd/
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Make sure you check out the DELUGE of content I've been sharing on Instagram, including ebook links: http://www.instagram.com/markpollard
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