https://blog.thesaleswhisperer.com/p/john-renken

John Renken, a former Army veteran and professional fighter, shares his journey in sales training and his passion for helping military personnel transition into civilian careers.

He discusses his background in sales, his experience in the military, and the challenges faced by veterans in finding employment. John emphasizes the importance of sales skills and provides insights into the misconceptions about sales. He also highlights the need for better support and resources for veterans during their transition. 

In this conversation, John discusses his work with Sales Platoon, a program that helps veterans transition into sales careers. He explains the training process, which includes teaching veterans how to generate leads, use LinkedIn, ask for referrals, build scripts, use AI, time block, and network. 

The training lasts between three to six months, depending on the branch of the military the veteran served in. John also discusses the challenges of getting SkillBridge applications approved and the importance of planning for life after the military. He shares his experience climbing Mount Kilimanjaro and the lessons he learned from it.

Takeaways

• John Renken has a background in sales and has been involved in sales since he was 11 years old.
• He started his career in the Army and later transitioned to working as a civilian contractor, specializing in combatives training.
• John is now a sales coach and trainer, helping military personnel transition into civilian careers.
• He emphasizes the importance of sales skills and the misconceptions about sales, and highlights the need for better support and resources for veterans during their transition. Sales Platoon helps veterans transition into sales careers by providing comprehensive training on lead generation, LinkedIn, referrals, scripts, AI, time blocking, and networking.
• The training program lasts between three to six months, depending on the branch of the military the veteran served in.
• Getting SkillBridge applications approved can be challenging due to the military's need to maintain readiness for potential conflicts.
• It is important for veterans to plan for their transition to civilian life from the moment they join the military.
• John Renken shares his experience climbing Mount Kilimanjaro and the lessons he learned about perseverance and the importance of planning.

Sound Bites

• "I've been in sales since I was 11."
• "The average person getting out of the military right now is getting 20 bucks an hour."
• "You should never settle for less than 30 if you've served."
• "We teach them how to generate leads, use LinkedIn, how to ask for referrals, how to build script, how to use AI. We do all of it."
• "The training lasts between three to six months, depending on the branch of the military the veteran served in."
• "Getting SkillBridge applications approved is like 1,000 out of 10,000."

00:00 Introduction and Background

01:09 Discussion about Mead

03:01 Interest in Fighting and Combat Sports

05:27 Teaching Combatives and Nicknames

07:14 Fighting Preacher Nickname

08:56 Nerves and Enjoyment in Fighting

10:33 Rank in Brazilian Jiu-Jitsu

15:30 Transition to Sales Training

21:49 Transition to Sales Coaching

23:39 SkillBridge Program and Taking Over a Company

25:36 Average Salary for Military Veterans

27:02 Transition from Military to Civilian Life

28:26 Perception of Sales in the Military

29:26 Salary Expectations for Military Veterans

29:45 Sales Training for Military Personnel

32:02 Challenges with SkillBridge Program

35:11 Calling Strategies in Sales Platoon

36:37 Common Mistakes in Corporate Sales Teams

39:19 Importance of Accountability and Time Management

41:55 The Role of Scripts in Sales

43:23 The Benefits of Having a Routine

44:42 Sales Platoon's Target Audience

46:15 Preparing for Life After the Military

49:01 John Renken's Experience Climbing Mount Kilimanjaro

 

Market like you mean it.

Now go sell something.

 

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Vimeo -- https://vimeo.com/thesaleswhisperer

Podcast -- https://feeds.libsyn.com/44487/rss

Sales Book -- https://www.thesaleswhisperer.com/c/way-book

 

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

https://blog.thesaleswhisperer.com/p/josh-tolley-buy-a-business

https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip

In this conversation, Wes interviews Josh Tolley, an experienced entrepreneur and author. 

They discuss the misconceptions of buying and selling businesses, the importance of critical thinking and logical deduction, and the challenges of having rational discussions. 

Josh shares his journey as an entrepreneur and the value of creativity and thinking outside the box. He also explains the process of buying profitable businesses and the scalability of managing multiple businesses. 

The conversation highlights the importance of selling businesses at the right time and the table method for effective business management. In this conversation, Josh Tolley discusses the process of building a portfolio of businesses through acquisitions. 

He emphasizes the importance of avoiding online scams and hiring a qualified broker to assist with the acquisition process. 

Tolley also provides insights into considerations for location and working around SBA loan requirements. He highlights the need for thorough due diligence and research before making a purchase. 

Additionally, Tolley shares his motivation for writing a book and discusses the challenges of introversion in public speaking. The conversation concludes with a discussion on negotiating price and terms, as well as the importance of engaging content.

Takeaways

Buying profitable businesses can be a faster and more successful path to entrepreneurship than starting from scratch.

Critical thinking and logical deduction are essential skills for success in business and other areas of life.

Doing what you love may not always lead to financial success, and it's important to consider the scalability and profitability of a business.

Selling a business at the right time can be more profitable than holding onto it for too long.

Managing multiple businesses requires trust in competent professionals and focusing on the key aspects of each business. Avoid online scams and hire a qualified broker when acquiring businesses.

Thorough due diligence and research are essential before making a purchase.

Consider location and work around SBA loan requirements.

Negotiate beyond price to include additional terms and benefits.

 

00:00 Introduction and Technical Difficulties

01:12 Josh Tolley's Background and Experience

03:29 The Number of Businesses Josh Tolley Owns

04:00 The Misconceptions of Buying and Selling Businesses

05:03 The Bonding Moments of Different Generations

06:27 The Importance of Objective Truth and Logical Deduction

09:00 The Challenges of Having Rational Discussions

11:05 The Value of Critical Thinking and Creativity

12:18 The Success of D Students in Entrepreneurship

13:22 Josh Tolley's Academic Background and Journey

15:20 The Risk and Failure in Buying Businesses

20:22 The Pitfalls of Doing What You Love

23:08 The Affordability of Buying Businesses

25:57 The Importance of Selling Businesses at the Right Time

27:36 The Challenges of Managing Multiple Businesses

30:10 The Importance of Trust and Scalability in Business Ownership

31:25 The Table Method for Business Management

32:24 Building a Portfolio of Businesses

33:05 Avoiding Online Scams

34:22 The Importance of Hiring a Qualified Broker

35:09 Considerations for Location

35:38 Working Around SBA Loan Requirements

36:06 Choosing the Right Type of Business

37:07 Due Diligence and Research

38:15 The Role of Errors and Omissions Insurance

39:20 The Dangers of Insta Experts

40:20 Motivation Behind Writing a Book

42:06 Introversion and Public Speaking

43:18 The Temptation of Living in a Remote Location

44:13 The Challenges of Socializing

45:47 Negotiating Price and Terms

46:55 The Difficulty of Acquiring a Winery

48:17 The Importance of Price in Negotiations

50:38 Negotiating Beyond Price

52:27 Josh Tolley's Website and Podcast

53:20 Website Design and User Experience

55:13 The Logical Place Podcast

56:51 The Brain on the Microphone

57:19 The Importance of Engaging Content

57:48 The Dedication of the Cartoon Version of the Book

 

Market like you mean it.

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Facebook -- https://www.facebook.com/wes.sandiegocrm

Facebook Page -- https://www.facebook.com/thesaleswhisperer

Vimeo -- https://vimeo.com/thesaleswhisperer

Podcast -- https://feeds.libsyn.com/44487/rss

Sales Book -- https://www.thesaleswhisperer.com/c/way-book

 

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip 

https://blog.thesaleswhisperer.com/p/eric-saar-meta-ads

Eric Saar, the Facebook ad guru, discusses his expertise in Facebook advertising and his company, Slingshot Media Consulting. He explains the importance of setting the right foundation before shooting for success, just like a slingshot. Saar focuses on Facebook and Instagram ads, also known as Meta ads.

He discusses the impact of Apple's changes on Facebook's ability to track users and the importance of understanding analytics and metrics. Saar emphasizes the need for nuance and expertise in Facebook advertising and warns against agencies that overpromise and underdeliver.

In this conversation, Eric Saar discusses the effectiveness of Facebook ads for e-commerce and webinar funnels. He emphasizes the importance of product-market fit and dialing in the right messaging and targeting. Eric shares examples of successful webinars and explains how to optimize ad sets to avoid audience overlap. He also discusses the role of ad fatigue and the importance of testing different creatives. Eric offers consulting services to help businesses improve their Facebook ad strategies and provides recommendations for other marketing channels. 

Takeaways

Setting the right foundation is crucial before shooting for success in Facebook advertising.

Apple's changes have affected Facebook's ability to track users, leading to challenges in tracking metrics accurately.

Understanding analytics and metrics is essential for successful Facebook advertising.

Nuance and expertise are necessary to navigate the complexities of Facebook advertising.

Beware of agencies that overpromise and underdeliver in Facebook advertising.

Facebook ads work best for e-commerce, but it requires dialing in the right product-market fit.

Webinars can be effective for lead generation and sales, but the quality of the webinar delivery is crucial.

Optimizing ad sets by avoiding audience overlap and understanding metrics is key to successful Facebook advertising.

Ad fatigue can occur after two and a half months, but creative variations and testing can extend the lifespan of ads.

Consulting services can help businesses improve their Facebook ad strategies and navigate other marketing channels.

00:00 Introduction to Eric Saar and Slingshot Media Consulting 08:47 The Impact of Apple's Changes on Facebook Tracking 12:36 Understanding Analytics and Metrics in Facebook Advertising 15:31 Navigating the Nuances of Facebook Advertising 19:16 Maximizing Facebook Ads for E-commerce Success 20:12 The Power of Webinars in Lead Generation and Sales 22:25 Optimizing Ad Sets for Effective Facebook Advertising 23:51 Extending the Lifespan of Ads and Avoiding Ad Fatigue 27:09 Consulting Services for Facebook Ad Strategy and Beyond 

Market like you mean it.

Now go sell something.

 

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Facebook -- https://www.facebook.com/wes.sandiegocrm

Facebook Page -- https://www.facebook.com/thesaleswhisperer

Vimeo -- https://vimeo.com/thesaleswhisperer

Podcast -- https://feeds.libsyn.com/44487/rss

YouTube — https://www.youtube.com/@TheSalesWhispererWes

Sales Book -- https://www.thesaleswhisperer.com/c/way-book

 

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

https://www.thesaleswhisperer.com/c/ipa

https://blog.thesaleswhisperer.com/p/sean-douglas-booked-to-speak

Summary

In this podcast interview, Sean Douglas, a former Air Force member turned speaker and coach, shares his journey from the military to becoming a professional speaker. He discusses his background in the Air Force, including his experience as a drill instructor and his involvement in the resilience program.

Sean explains how he transitioned into speaking and the process of getting booked for TEDx talks. He also highlights the benefits of giving a TEDx talk and shares insights on balancing speaking engagements and coaching.

He emphasizes the importance of building contacts and gaining experience to succeed. Sean discusses the value of networking and negotiating behind the scenes to secure speaking gigs.

He also highlights the significance of video testimonials and the role they play in building credibility. Sean provides advice on pricing keynote talks and shares strategies for prospecting associations and booking speaking engagements.

He encourages speakers to think outside the box and stand out in a crowded market. Finally, Sean talks about his upcoming move back to Michigan. 

Takeaways

Transitioning from the military to speaking and coaching is possible with the right mindset and determination. To get booked for a TEDx talk, it's important to have a compelling opening, align with the event's theme, and present a big idea that can impact humanity. Giving a TEDx talk can provide credibility and visibility, leading to paid speaking gigs and other opportunities. Balancing speaking engagements and coaching requires effective time management and prioritization.

00:00 Introduction and Air Force Background

01:08 Transitioning to Speaking and TEDx Talks

09:38 Getting Started with TEDx Talks

20:53 Benefits of Giving a TEDx Talk 22:33 Balancing Speaking and Coaching

24:26 Paid Speaking Gigs and Workshops

26:36 Building Contacts and Experience 

27:22 Networking and Negotiating

28:07 Lessons Learned 

29:35 Always Be Curious

30:29 Video Testimonials

31:00 Pricing Keynote Talks

32:21 Value and Pricing

33:17 Prospecting Associations

34:26 Booking Speaking Gigs

35:47 Free Talks vs Paid Talks

36:16 Sleep Locally, Speak Nationally

37:45 Thinking Outside the Box

39:18 Taking Action and Learning

40:42 Finding Speaking Opportunities

43:07 Standing Out in the Crowd

45:31 Starting Small and Growing

46:41 Searching for Call for Speakers

50:32 Playing Pickleball

52:52 Get Booked to Speak

54:08 Moving to Utah and Michigan 

Market like you mean it.

Now go sell something.

 

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Connect with me:

Twitter -- https://twitter.com/saleswhisperer

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Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Facebook Page -- https://www.facebook.com/thesaleswhisperer

Vimeo -- https://vimeo.com/thesaleswhisperer

Podcast -- https://feeds.libsyn.com/44487/rss

YouTube — https://www.youtube.com/@TheSalesWhispererWes

Sales Book -- https://www.thesaleswhisperer.com/c/way-book

 

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

https://www.thesaleswhisperer.com/c/ipa

https://blog.thesaleswhisperer.com/p/p/angela-duncan-empower-your-money

In this conversation, Wes and Angela Duncan discuss various topics related to real estate investing and entrepreneurship. 

Angela shares her experience in the real estate industry, including owning a successful Remax office and selling over $2 billion in real estate. 

She also talks about her transition from real estate to starting an insurance company and eventually pivoting back to real estate investing. 

Angela provides insights into the current real estate market and emphasizes the importance of understanding different investment strategies, such as tax lien investing. 

Additionally, she discusses the benefits of becoming a bestselling author and offers advice for individuals looking to grow their businesses or make a career change. 

In this conversation, Wes and Angela discuss various ways to gain knowledge and mentorship without spending money. They also talk about the value of charging for your unique perspective and approach, even if information is available for free. 

Angela shares her plans to reach a broader audience through speaking engagements and podcasts, and offers tips for speaking for organizations with limited budgets. They also discuss the importance of educating people about alternative investment opportunities, such as real estate and tax lien investing. Angela emphasizes the need for simplicity and action when it comes to managing money.

Takeaways Real estate is always a good investment, but it's crucial to do thorough research and understand the market before jumping in. When transitioning to a new career or starting a new business, it's important to take time to heal and find your identity. Identify your strengths and weaknesses and focus on what you're good at. Don't be afraid to hire others to handle tasks that are not your strengths. Tax lien investing can be a lucrative investment strategy, but it requires knowledge of the process and understanding the rules in different states. Invest in your own education by seeking out mentors, absorbing educational content, and investing time in learning and growing your skills. Consider bartering or trading services with mentors or experts in your field if you can't afford to hire them. Having a book can provide credibility and open doors for speaking engagements and other opportunities. Prioritize self-education over excessive consumption of non-educational content like TV shows and movies. There are various ways to gain knowledge and mentorship without spending money, such as bartering and accessing free online resources. Charging for your unique perspective and approach is justified, even if information is available for free. Speaking engagements and podcasts can be effective ways to reach a broader audience and establish credibility. When speaking for organizations with limited budgets, consider alternative forms of compensation, such as books or access to a database. Educating people about alternative investment opportunities, such as real estate and tax lien investing, can help them achieve higher returns. Simplicity and action are key when it comes to managing money.

Chapters 00:00 Introduction and Background 02:16 Transition to Miami and New Ventures 03:26 Pivoting and Finding a New Identity 04:15 Knowing Your Strengths and Hiring Out 06:21 Transitioning Out of the Insurance Business 08:15 Investing in Real Estate 09:46 Exploring Tax Lien Investing 11:09 Teaching and Consulting in Real Estate 12:16 Writing a Book and Hosting a Podcast 13:23 The Benefits of Becoming an Amazon Bestseller 16:15 Hiring Coaches and Investing in Education 19:27 The Value of Unique Perspectives and Approaches 20:19 The Abundance of Free Information Online 21:20 Speaking as a Platform for Teaching and Reaching a Wide Audience 22:57 Creative Ways to Benefit from Speaking Engagements 24:36 The Benefits and Opportunities of Speaking Engagements 27:51 Writing a Second Book and Gathering Ideas 30:41 Common Mistakes People Make with Money 31:49 Investing in Real Estate and Tax Liens 33:04 The Pitfalls of 401(k)s and the Importance of Education 36:16 Using Social Media to Educate and Connect with People 40:00 Dealing with Audio Issues and Continuous Learning

Market like you mean it. Now go sell something.

SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book

BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/

Alan Versteeg discusses the importance of training sales managers and the challenges they face in transitioning from salesperson to manager. He emphasizes the need for nurturing healthy pipeline, dealing with prima donna salespeople, and building a sales bench.   Alan also highlights the importance of changing mindsets in sales and the role of coaching in sales management. He stresses the need for sales managers to unlock the potential of their teams and the importance of selling with a noble purpose.   Alan concludes by emphasizing the need for investment in sales managers and their role in driving behavior change in sales.   Takeaways

• Sales managers need training to effectively transition from salesperson to manager.
• Nurturing a healthy pipeline and dealing with prima donna salespeople are key challenges for sales managers.
• Building a sales bench and recruiting top talent are crucial for sales teams.
• Changing mindsets and perceptions of salespeople is essential for success.
• Effective coaching and behavior change are vital in sales management.

Chapters   00:00 Introductions 00:46 The Need for Sales Manager Training 03:23 The Importance of Nurturing Healthy Pipeline 04:17 Dealing with Prima Donna Salespeople 05:16 The Role of Culture in Sales Teams 06:22 Building a Sales Bench 07:48 The Role of Sales Managers in Recruiting 09:05 Dealing with Low Performers 10:03 Changing Mindsets in Sales 12:13 The Importance of Coaching in Sales Management 14:03 Changing the Perception of Salespeople 16:08 The Role of Sales Managers in Unlocking Potential 18:49 The Need for Effective Coaching in Sales Management 20:02 The Challenges of Sales Management 22:20 Investing in Sales Managers 24:09 The Need for Sales Management Development 25:22 The Importance of Behavior Change in Sales 26:38 The Role of Sales Managers in Coaching 28:09 The Importance of Sales Manager Involvement in Training 29:18 Conclusion   https://blog.thesaleswhisperer.com/p/alan-versteeg-sales-leader-training 

Market like you mean it.

Now go sell something.

 

SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!

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Connect with me:

Twitter -- https://twitter.com/saleswhisperer

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Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Facebook Page -- https://www.facebook.com/thesaleswhisperer

Vimeo -- https://vimeo.com/thesaleswhisperer

Podcast -- https://feeds.libsyn.com/44487/rss

YouTube — https://www.youtube.com/@TheSalesWhispererWes

Sales Book -- https://www.thesaleswhisperer.com/c/way-book

 

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

https://www.thesaleswhisperer.com/c/ipa

Adam Rosen, founder of an email outreach company, discusses the evolution of cold email and the impact of recent changes in the industry.

He explains how the Squarespace acquisition of Google domains affected bounce rates and forced companies to adapt their cold email strategies.

Rosen emphasizes the importance of quality in cold email marketing and addresses the perception of cold email as spam. He also provides insights into choosing the right cold email tool and shares success stories of reaching high-profile executives through cold email outreach. 

Additionally, Rosen discusses the balance between travel and business growth and offers tips for negotiating Airbnb rentals. In this conversation, Adam Rosen discusses his customer acquisition methods, including cold email, LinkedIn outreach, and referrals.

He emphasizes the importance of setting proper expectations with customers and underpromising and overdelivering. Adam also shares insights on the direct approach in marketing and the need to build a system that works for you. He discusses the use of a primary domain for email outreach and the optimal number of touches in cold email campaigns.

Adam highlights the importance of personalized outreach and the value of a quick sales cycle. He also emphasizes the need to avoid overcomplicating sales conversations and to embrace pain as a learning opportunity. 

Takeaways

Cold email and LinkedIn outreach are effective methods for customer acquisition.

Setting proper expectations with customers is crucial for long-term success.

Underpromising and overdelivering can lead to satisfied and loyal customers.

Building a system that works for you is essential for scalability and efficiency in sales.

Personalized outreach from the point person tends to yield better results. 

Using a primary domain for email outreach can be effective if the list is highly curated.

The optimal number of touches in cold email campaigns is around three to five.

Decision makers prefer a direct approach and appreciate transparency in pricing.

Short sales cycles are possible if the right person is reached at the right time.

Simplifying sales conversations and avoiding overcomplication can lead to better outcomes.

Embracing pain and challenges can lead to growth and learning in business. 

Contact Adam Rosen at EOCworks.com for more information.

Chapters

00:00 Introduction and Background

00:23 Transition to Digital Nomad Lifestyle

01:24 The Evolution of Cold Email

05:02 Adapting to Changes in Cold Email

07:02 Addressing the Perception of Cold Email as Spam

08:06 Choosing the Right Cold Email Tool

09:07 Gaming the System and the Importance of Quality

10:03 The Game of Cold Email Marketing

11:02 Effectiveness of Cold Email in Reaching Executives

12:45 The Value of Cold Email in B2B

13:49 Success Stories from Cold Email Outreach

15:05 Transition to Email Outreach Company

18:18 Balancing Travel and Business Growth

19:37 Choosing Travel Destinations

22:25 Negotiating Airbnb Rentals

25:05 Providing Full-Service and DIY Options

26:43 Timeframe for Results in Cold Email

27:36 Business Growth Strategies

28:00 Customer Acquisition Methods

29:02 Setting Proper Expectations

30:52 Direct Approach vs. Ancillary Marketing

32:32 Building a System for Success

34:42 Personalized Outreach vs. Assistant Outreach

36:34 Using Primary Domain for Email Outreach

38:05 Optimal Number of Touches in Cold Email Outreach

40:43 Decision Makers' Preferences in Sales Outreach

43:11 Avoiding Overcomplication in Sales Conversations

45:03 Short Sales Cycles and Quick Buying Decisions

48:56 Simplified Call Flow and Pricing Transparency

52:40 Embracing Pain and Learning from Challenges

55:25 Contact Information

https://blog.thesaleswhisperer.com/p/adam-rosen-outbound-prospecting

Join the Inner Circle

https://www.thesaleswhisperer.com/c/inner-circle

Market like you mean it.

Now go sell something.

 -----

Connect with me:

Twitter -- https://twitter.com/saleswhisperer

TikTok -- https://www.tiktok.com/@thesaleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Facebook Page -- https://www.facebook.com/thesaleswhisperer

Vimeo -- https://vimeo.com/thesaleswhisperer

Podcast -- https://feeds.libsyn.com/44487/rss

Sales Book -- https://www.thesaleswhisperer.com/c/way-book

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

Kari Poppleton is a sales/marketing/business/revenue data detective!

In this episode, we discuss the importance of knowing your numbers to grow your sales and grow your business.

Kari helps CEOs and CMOs track and analyze the right data the right way.

We discuss the resistance many professional salespeople, sales managers, business owners, and entrepreneurs have towards numbers and how to overcome that due to the need and the value of continuous monitoring and analysis.

We get into tracking your marketing efforts, understanding attribution and marketing channels, and the role of a data detective in identifying bottlenecks and how to remove them.

She emphasizes the importance of measuring and improving sales numbers, as well as the need for proactive planning and creating a safe and supportive environment for data analysis.

 https://blog.thesaleswhisperer.com/p/kari-poppleton-know-your-numbers 

Takeaways

• Numbers play a crucial role in business and can help drive growth and decision-making.
• Many people have a resistance to numbers and may need support and guidance to overcome it.
• Tracking and analyzing marketing efforts, understanding attribution, and monitoring sales numbers are essential for business success.
• Proactive planning and creating a safe and supportive environment are key to embracing data analysis.

Chapters

00:00 Introduction and Background 00:39 The Importance of Numbers in Business 03:28 Tracking and Analyzing Marketing Efforts 04:28 Understanding Attribution and Marketing Channels 06:05 The Need for Continuous Monitoring and Analysis 06:26 The Importance of Sales Pipeline Tracking 07:28 The Relationship Between Numbers and Growth 08:31 The Resistance to Embrace Numbers 09:57 The Role of a Data Detective 11:01 Tracking Digital Numbers and Sales Pipeline 12:28 Improving Follow-up and Lead Quality 13:54 The Importance of Measuring and Improving 15:03 Helping Businesses Make Data-Driven Decisions 16:30 Balancing Operations, Marketing, and Tech 18:11 Overcoming Embarrassment and Resistance 19:50 Creating a Safe and Supportive Environment 21:21 Navigating Stakeholder Input and Resistance 23:25 The Importance of Proactive Planning 25:10 Recommended Tools and Reports 30:09 Offering a Free Guide on Data Analysis 31:03 Discussion on Winnipeg and Northern Lights 33:17 Conclusion

Market like you mean it.

Now go sell something.

 

SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!

https://www.youtube.com/@TheSalesWhispererWes

-----

Connect with me:

Twitter -- https://twitter.com/saleswhisperer

TikTok -- https://www.tiktok.com/@thesaleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Facebook Page -- https://www.facebook.com/thesaleswhisperer

Vimeo -- https://vimeo.com/thesaleswhisperer

Podcast -- https://feeds.libsyn.com/44487/rss

YouTube — https://www.youtube.com/@TheSalesWhispererWes

Sales Book -- https://www.thesaleswhisperer.com/c/way-book

 

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

https://www.thesaleswhisperer.com/c/ipa

CEO Benny Rubin, was playing music, living in Japan, and was hit with the entrepreneurial bug.

Learn how he priced his first offering, how he sold his first business, and how he has scaled his current business to create a comfortable living. 

https://www.TheSalesWhisperer.com/p/benny-rubin-sales-podcast

Market like you mean it.

Now go sell something.

 

SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!

https://www.youtube.com/@TheSalesWhispererWes

-----

Connect with me:

Twitter -- https://twitter.com/saleswhisperer

TikTok -- https://www.tiktok.com/@thesaleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Facebook Page -- https://www.facebook.com/thesaleswhisperer

Vimeo -- https://vimeo.com/thesaleswhisperer

Podcast -- https://feeds.libsyn.com/44487/rss

 

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

Professional Sales Tips you’ll learn today on The Sales Podcast…

• Manage anxiety to still excel in business and in life.

• Anxious, depressed, and burnt out.

• Fight, flight, or freeze.

• Social media is a tool designed to manipulate us.

• She was a sensitive kid…hyper-vigilant.

• She has had anxiety and depression since she was 19.

• Bipolar as well.

• There was no hybrid job force back then.

• She had to become an entrepreneur to cope with her anxiety and depression.

Related episodes and posts

• Find The Best CRM For Your Team and Budget

• Start Your Free 12 Weeks To Peak™

• Anxiety can drive us to perform.

• Stress is put on you, and anxiety shows up when you fear the future.

• Sometimes, anxiety kicks in on its own.

• She’s had a lot of professional help, including at least 20 different medications.

• Sales is a system that thrives off a little bit of anxiety.

• Money can make us anxious.

• She loves sports and sports psychologists.

• They can focus.

• Mindfulness is key. Turn off your brain.

• You have to build the muscle of your mind to stay in the moment.

• Many can get in a negative mindset rut.

• You have to retrain your brain.

• Therapy…be present…stay in the moment.

• Think of the worst-case scenario and ask, “Is this likely? Is it probable?”

• She is anxious about flying. It’s not a phobia but anxiety.

• Sold her 11-year consulting business.

• Now focused on workplace mental health.

• Not a therapist.

• Coaches teams on mental health.

• Use your introversion to excel in sales.

• She listens more than she talks.

Use your introversion to excel in sales.”

• Anxiety is a natural human emotion.

• When we understand ourselves, we’re better.

• Stop. Look at the evidence and make a plan to do it again.

• Use your anxiety to help you plan.

• We bring our past to our negotiations.

Sales Growth Tools Mentioned In The Sales Podcast

• Take The CRM Quiz: get a free consultation with me

• Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.

• Leadferno: Turn lurkers into leads

• Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.

• Send Drunk Emails: …that get opened and get you paid!

• Phone Burner: work the phone like a machine so you can be a human when you connect.

• Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months

GUEST INFO:

• Guest Site: https://morraam.com/

• Guest Twitter: https://twitter.com/morraam

PODCAST INFO:

• Support The Sales Podcast: https://bit.ly/3JOJ6jC

• Podcast website: https://www.thesaleswhisperer.com/podcast

• Apple Podcasts: https://apple.co/3PeYzKL

• Spotify: https://spoti.fi/2nEwCF8

• YouTube: https://www.youtube.com/@TheSalesWhispererWes

SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast

• Support on Patreon: https://www.patreon.com/TheWes

• Twitter: https://twitter.com/saleswhisperer

• Instagram: https://instagram.com/saleswhisperer

• LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/

• Facebook: https://www.facebook.com/thesaleswhisperer

• Medium: https://medium.com/@saleswhisperer

Professional Sales Tips you'll learn today on The Sales Podcast ...

• Listen to Jeff Putnam’s first interview on The Sales Podcast, episode 510, back on June 23, 2021, and see the change he’s made

• Deep down, he always wanted to be a writer

• He did a project as a kid on Ernest Hemingway and saw a picture of him smoking a cigar and hunting a shark with a machine gun that lit a fire

• In December 2018, he got the idea for Rugged Legacy and launched it in early 2019

• He didn’t want to work for anyone else

• He had to learn copywriting so his business wouldn’t die

• Then, he started teaching people how to do it

• Wrote two books, and he reads all the time

Related episodes and posts

• Find The Best CRM For Your Team and Budget

• Start Your Free 12 Weeks To Peak™

• Working on a novel and is about 1/3rd complete

• Most people suck at writing so they pay him to write

• Now 99% of his income comes from writing for others

• He focused on Twitter rather than building a “personal brand”

• He got so busy with work that he didn’t have the time or interest in building a brand

• He no longer promotes himself online

• People know who he is

• He has a great network now

• He has some coaching clients

• He wakes up at five am, takes his huskie for a walk, gets some coffee, reads for four hours, then starts his day writing for clients

• Vince Flynn/Mitch Rapp series

• Jack Reacher series by Lee Child

• Loves Musashi by Eiji Yoshikawa

• Will reference a business book but doesn’t sit and read them

• Does not like the appeal of the “digital nomad” lifestyle

• He doesn’t want to live out of seven suitcases

• He spent nearly five years hustling and grinding and perfecting his writing craft

• A customer of his asked him if he’d help with their website, and that became his first paying copywriting client, but he was visible and active online and on Twitter, so they knew him

• He Googled typical prices for copywriting and added 20% to that

• Then he raised his prices until people balked, and then he dropped his prices 5%

• He’ll include three revisions, but the fourth is 50% of the original invoice

• He doesn’t design websites, but he writes the copy

• He loves writing long-form content like 80-page white papers

• He’ll write 16k-20k words every ten days or so

• Many people confuse niche and industry

• He can research any industry and write about it

• A Web 3 startup paid him $60k upfront ($5k/mo) to do all of their content, and he had no experience in that space

• The Web 3 client saw an article Jeff wrote on marriage and reached out to him

• If clients are jerks, he cuts them loose

• He charges 6-7 cents per word

• He just does words

• He uses AI as a style guide by uploading something like a five-paragraph description the client provides

• “Additionally…in a fast-paced world…”

• He loves 3-piece suits

• Anchoring…

• He’ll sometimes wear his suit to write to anchor himself

• “Okay”

• Zuby

• “I’m a serious Catholic”

• Adoration and Holy Hours and Mass

• He carries his rosary always

• He has Catholic cigars, Incensum Cigars

• He converted to Catholicism last year

• There are only 450 TLM churches in the U.S.

• His wife is Hispanic who grew up in New England and is Catholic

• He spent 18 months writing a book on Catholic masculinity

• He decided to go to Mass May 7, 2023, which was two months after he launched the book

• His wife was a lapsed Catholic, but now they go weekly

• He’s in RCIA and entering the Catholic Church fully this Easter

Sales Growth Tools Mentioned In The Sales Podcast

• Have Me Take a Look at Your Business Processes

• Get This $19 CRM

• Get 10% The Best Beef You’ll Ever Put In Your Mouth

• Send Drunk Emails: ...that get opened and get you paid!

• Phone Burner: work the phone like a machine so you can be a human when you connect.

GUEST INFO:

• Guest Twitter

PODCAST INFO:

• Podcast website

• Apple Podcasts

• Spotify

• YouTube

SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast

• Support on Patreon: https://www.patreon.com/TheWes

• Twitter: https://twitter.com/saleswhisperer

• Instagram: https://instagram.com/saleswhisperer

• LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/

• Facebook: https://www.facebook.com/thesaleswhisperer

• YouTube: https://www.youtube.com/thesaleswhispererwes