Mandy Lee, or @oldloserinbrooklyn, has made a name for herself creating thoughtful, well-researched fashion content online. Since starting her TikTok during the pandemic, Lee has amassed over half a million followers and become an authority in the world of trend forecasting. Lee started the viral #75HardStyleChallenge and hosts an annual Met Gala watch party on TikTok that is not to be missed. Last year, she predicted that Doja Cat would dress as Karl Lagerfeld’s cat, Choupette, and over 70 million of her viewers watched as her prediction came true. This week, Lee joins us to chat about the impact of her style challenge—and she’s even sharing her coveted Met Gala predictions for this year!

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In 2017, the outdoor space surrounding Allison Messner’s home in Northern California was destroyed by a devastating wildfire. In the aftermath, Allison and her husband decided to hire a landscape designer to help them rebuild their green space, but they quickly realized how difficult, long, and expensive the process was going to be. The two began developing an idea to make the process more efficient and accessible by incorporating new technology, and in 2018, they launched Yardzen, a digital landscape design and build platform. Today, the company operates in all 50 states with a network of hundreds of designers and architects. But before Allison disrupted the landscape industry, she reported as a journalist in Alaska, worked at a prestigious PR firm, was CMO of the tech company OpenDNS when it was acquired by Cisco for $635 million, and even started her own venture capital firm.

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Stylist Jamie Mizrahi may not look to trends for inspiration, but she's certainly been known to help set a few of them. For instance, her client Jennifer Lawrence has made fashion headlines countless times since they partnered up, and we've watched the influence of J.Law's elevated yet effortless street style ripple through the community in the recent surge of simple, polished basics. Whether she's advising Jeremy Allen White on which button to unbutton or creating a new custom black gown for Adele's Vegas residency every single weekend, Mizrahi's through line is always to give her clients a lived-in look that emphasizes their unique sense of style. This week, Mizrahi shares why she generally ignores fashion industry standards and encourages clients to rewear pieces, dig into the past seasons' archives, and dress in a way that feels authentic. 

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Shereene Idriss, MD, is on a mission to demystify the world of dermatology and skincare. Back in 2018, Idriss felt frustrated by the rise of misinformation online surrounding skincare and decided to set the record straight. With her background as a clinical dermatologist, she began posting educational Instagram Stories from her bed, and soon, a follower aptly dubbed her the #PillowtalkDerm. Today, Idriss’s influence in the skincare world is threefold. Since graduating from her seven-year medical program, she’s amassed an audience of over 3 million people, opened her own dermatology practice, and created a skincare line called Dr. Idriss, which just launched at Sephora.

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In a world where shopping integrations and #sponsored posts dominate our social feeds, it can often feel like the rapid onslaught of trends and aesthetics is homogenizing personal style and killing creativity. Who What Wear assistant shopping editor Ana Escalante recently dug into the topic of style fatigue (check out the full story here!), and today, she joins Editor in Chief Kat Collings to discuss the big, bad algorithm and how it's impacting personal style. Escalante tapped a couple of fashion insiders to get their takes, so you'll also hear clips of her conversations with style curator and writer Heather Hurst (@pigmamiii) and Saks Fifth Avenue fashion coordinator and writer Jalil Johnson (@jalil_johnson_).

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As a child, Nidhi Kapur constantly repainted and redecorated her bedroom, but she never thought that she would actually pursue a career in the design industry. In fact, after graduating college, Nidhi worked at major companies such as McKinsey & Company and Google before landing a role as the director of business development at the beauty subscription-box company Birchbox. But when she bought her first apartment and began the interior design process, she quickly recognized a lack of accessible and convenient custom furniture companies in the market. Soon after, she combined her longtime love of design with her deep knowledge and experience in business development to create industry disruptor Maiden Home.

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Sydney Sweeney returns as Who What Wear's first repeat cover star! Make sure to check out her experimental, surrealist cover story here—you've likely never seen her quite like this. This week, senior editor Eliza Huber sits down with Sweeney to talk about all of her recent projects, from launching her own production company to filming rom-com Anyone But You, action film Madame Web, and horror flick Immaculate. There's a lot to cover. Sweeney also discusses how producing has transformed her career, how she navigates the many impacts of fame, and why she keeps her private life private.

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Brigette Romanek is the brilliant interior designer behind the homes of celebrities such as Gwyneth Paltrow, Demi Moore, and Beyoncé. In addition to maintaining a roster of high-profile clients, she also lends her design eye to retail locations, such as beauty destination Thirteen Lune and clothing brand The Great. With so many incredible projects under her belt, this past October, Brigette released a book called Livable Luxe, which details her process, some of her favorite spaces, and her design ethos. Though Brigette always knew she wanted to be creative, she spent her early career as a singer and handbag designer before ultimately realizing that interior design was her calling.

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With fashion month behind them, Editor in Chief Kat Collings and Associate Director of Special Projects Kristen Nichols are here to give their 2024 spring/summer trend report. The ladies have identified the leading styles from both on and off the runway, and this spring, you can expect to see casual layering, Western-inspired details, and tons of denim. We'll also be shifting away from frilly bows and Barbie pink and moving toward a more modern, mature way of dressing. In addition to taking a closer look at how these trends have emerged, Kat and Kristen turned to our friends at Levi’s to help tap into each of these looks. They’re sharing their favorite Levi's picks for each aesthetic, easy outfit formulas, and helpful styling tips to ease you into spring fashion.

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Karla Welch is back on the show! Karla first joined us back in 2018 on our Life Lessons mini-series to discuss her incredible styling career, her clothing brand, xKarla, and more. Since we last chatted, Karla founded The Period Company, which offers affordable period products, including reusable pads and absorbent underwear in a variety of styles and fabrics. The brand is sold at retailers such as Walmart, Urban Outfitters, and Amazon, and has donated over 1 million pairs of period underwear as part of its effort to end period poverty worldwide. In addition to her company, Karla also continues to style an enormous roster of talent including Justin Bieber and two of our favorite Barbie stars, America Ferrera and Greta Gerwig. On top of all that, she’s also a MasterClass teacher, founder of the styling app Wishi, and co-founder of the creative studio The Welch’s Creative.

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After making history as the first size-14 model featured on the cover of Sports Illustrated Swimsuit in 2016, supermodel and entrepreneur Ashley Graham has used her star power to repeatedly confront and redefine the fashion industry’s archaic beauty standards. Graham has actively pushed brands to take a chance on her—learning the business of fashion, developing her own lines, and becoming an investor along the way. Today, Ashley’s sharing how her own entrepreneurial journey led her to her latest role as co-host and executive producer of Roku’s Side Hustlers, where she and Good American Founder Emma Grede mentor and invest in female entrepreneurs looking to turn their side hustles into full-time gigs. 

You can watch the full first season of Side Hustlers for free at roku.com! 

This episode was brought to you by eBay.

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