I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Check out the full visual breakdown on YouTube
• Listen to my previous episode on Facebook campaign strategies! (Why you can’t trick the algorithm anymore)
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Sign up for Rick's AI newsletter!

In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e.  how to guide ChatGPT using the RACE framework for precise responses that can accomplish what you need in your business. 

Listen to the ‘before we hit record’ episode with John Mendez.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo. 
• Listen to the previous episode with John Mendez
• Get John’s AI Content Course
• DM John: https://www.instagram.com/johnmendezofficial/

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

John's Links:

• Get John’s AI Content Course
• DM John: https://www.instagram.com/johnmendezofficial/

Timestamps:

0:00 Mastering ChatGPT for Online Courses

11:04 Optimizing ChatGPT Usage and Expectations

17:50 Maximizing Chat GPT for Launch Success

27:46 Using AI to Improve Course Structure

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In this episode of "Before We Hit Record," John Mendez and I have a deep conversation about our journeys toward wealth and personal development. 

Watch the guest expert episode with John Mendez (releases April 24th): How to Turn ChatGPT into a Swiss Army Knife

We both come from immigrant backgrounds, and our discussion offers rich insights into how our unique experiences have shaped our paths to success. Tune in to hear about the challenges we've faced, the lessons we've learned, and the triumphs we've achieved on our journey.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• DM John: https://www.instagram.com/johnmendezofficial/

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

John’s Links:

• DM John: https://www.instagram.com/johnmendezofficial/

Timestamps:

0:00 AI Optimization and Anime Fandom

10:30 Survivor Contestant Business Owner Story

16:33 Navigating Cultural Influences and Personal Values

30:31 Discussion on Time Travel and Regrets

33:55 College to Real Estate

42:12 Discovering Purpose Through Entrepreneurial Journey

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In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Sign up for Rick's AI newsletter!

In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with values in your online business. This is part two of our conversation. If you missed part one, you can find it in the show notes below.

Listen to the ‘before we hit record’ episode with Dallas Travers.

Dallas shares her journey as a coach, emphasizing the value of belonging, agency, and ambition. You'll also hear about how she navigates tough decisions rooted in her values and the importance of connection with her clients. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo. 
• Listen to the Coaches On A Mission Podcast
• Visit Dallas’ website: https://dallastravers.com/

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Dallas’ Links:

• Visit Dallas’ website: https://dallastravers.com/
• Listen to the Coaches On A Mission Podcast

Timestamps:

0:00 Values-Driven Coaching and Unscalable Marketing

20:46 Navigating Values in Tough Decisions

Sign up for Rick's AI newsletter!

In this Before We Hit Record  episode, we are joined by guest Dallas Travers. During our casual conversation, we touch on her career journey, experiences in Portland, and even her husband’s involvement in experimental theater. Tune in to get to know Dallas and hear about her insights on coaching and creating an impact.

Watch the guest expert episode with Dallas Travers (releases April 17th): The Best High ROI Business Activities.

Her Ripple Effect System teaches the exact steps to attract paying clients, build your list daily, then scale your business with a course so you never again have to ask, "what should I do today?"

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Visit Dallas’ website: https://dallastravers.com/
• Listen to the Coaches On A Mission Podcast

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Dallas’ Links:

• Visit Dallas’ website: https://dallastravers.com/
• Listen to the Coaches On A Mission Podcast

Timestamps:

0:00 Connecting Through Casual Conversations

8:25 Podcast Host and Experimental Theater

19:55 Family Dynamics and Belonging

28:14 Rooting Into Values in Business

33:52 Exploring Values and Business Strategies

Sign up for Rick's AI newsletter!

Subscribe to The Art of Online Business’s YouTube Channel to see this episode.
I dive into the best ad objectives to use in Facebook Ad Manager for optimal results. I emphasize the importance of aligning objectives with your goals, debunking the myth of tricking the algorithm for cheaper traffic. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo
• 
  
• Book a strategy call to troubleshoot your Facebook ads: https://theartofonlinebusiness.com/call

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Sign up for Rick's AI newsletter!

In this insightful podcast episode, Roberto and I talk about entrepreneurship, discussing strategies for overcoming bottlenecks in business growth and the importance of delegation. 

Listen to the previous episode with Roberto Candelaria

We explore practical tips for outsourcing tasks effectively, such as utilizing overseas teams and different platforms. Additionally, we offer a sneak peek into the upcoming "Platform and Profit Summit," where we'll uncover the real truths of business success, emphasizing the value of mindset, strategy, and celebrating small wins along the journey. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• DM Roberto: https://www.instagram.com/robertocandelaria/
• Learn More about the Platform and Profit Summit: https://www.platformandprofit.com/
• Have Kwadwo Hire a VA for you
• Get your 30-day Kajabi trial

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Roberto’s Links:

• DM Roberto: https://www.instagram.com/robertocandelaria/

Timestamps:

0:00 Business Strategies for Long-Term Success

11:16 Overcoming Obstacles for Webinar Success

15:40 Managing Potential Failures and Taking Action

30:48 Leveraging Offshore Teams for Efficiency

39:12 Delegating and Empowering Team for Success

44:33 Platform and Profit Summit Discussion

49:41 Coaching vs Consulting

Sign up for Rick's AI newsletter!

Join us in the first 'Before We Hit Record' episode where you get to listen in on all the goooooood conversation that happens between two online business owners as we get to know each other before we record Roberto's guest expert episode.

Listen to the guest expert episode with Roberto.

Roberto and I explore the fundamental principles of entrepreneurship. We discuss the vital role of authentic connections and a sense of belonging in business success.

Through personal anecdotes and reflections, we reveal the profound influence of mentorship, overcoming self-imposed barriers, and discovering fulfillment in entrepreneurial pursuits. This candid conversation highlights the human aspect of business, emphasizing authenticity, resilience, and the invaluable support of meaningful relationships along the entrepreneurial path.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• DM Roberto: https://www.instagram.com/robertocandelaria/

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Roberto’s Links:

• DM Roberto: https://www.instagram.com/robertocandelaria/

Timestamps:

0:00 Partnership Strategy and Collaboration for Success

12:32 Entrepreneurial Journey

30:49 Connecting Through Sprawling Conversations

38:03 Real Conversations

Sign up for Rick's AI newsletter!

In this episode, I'm joined by Stu McLaren, the go-to expert for online memberships. Stu shares invaluable insights on how a membership can skyrocket your business growth and how to determine if it's the right fit for your business.

Sign up now for Stu’s live membership training! 

He also reveals a high-value strategy for existing membership owners to reduce churn and increase revenue. You don't want to miss this episode jam packed with actionable advice that can transform your business.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Sign up now for Stu’s live membership training! 

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Timestamps:

0:00 Expanding Business With Memberships

5:35 Unlocking the Power of Memberships

17:16 Membership Retention Strategies and Tips

Sign up for Rick's AI newsletter!

I talk about the importance of testing in your online business, and share mindset insights from Adam Grant's book "Think Again." 

I address common misconceptions that prevent us from testing effectively, offering practical advice on how to improve conversion rates in your funnel.

Using examples from my clients, I highlight the impact of testing on thank you pages and email sequences, emphasizing the value of embracing experimentation for business growth.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Get the book Think Again by Adam Grant
• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Sign up for Rick's AI newsletter!