Under the Radar

Relay FM

From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.

  • 29 minutes 31 seconds
    291: An Inclusive Mindset

    Designing our apps to be comfortably usable by as many people as possible.

    This episode of Under the Radar is sponsored by:

    • Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.

    Links and Show Notes:

    This episode is an extension of a YouTube video David recorded discussing the top of Inclusive Design.

    The video can be found here: An Inclusive Mindset

    This includes visual examples of the design elements we discuss.

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    30 April 2024, 3:00 pm
  • 29 minutes 59 seconds
    290: Pillar III: Retention

    We conclude a three-part series with the third pillar of a successful app: customer-retention methods and techniques.

    This episode of Under the Radar is sponsored by:

    • Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.

    Links and Show Notes:

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    10 April 2024, 4:45 pm
  • 29 minutes 17 seconds
    289: Vision Pro Numbers

    How the Apple Vision Pro is fitting into our lives so far, the usage of our apps on visionOS, and considering how to allocate our attention and resources to the platform.

    This episode of Under the Radar is sponsored by:

    • Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.

    Links and Show Notes:

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    26 March 2024, 3:15 pm
  • 29 minutes 10 seconds
    288: Feelings & Opportunities

    Thoughts on the new app-distribution options from the EU DMA and the implications for app developers.

    This episode of Under the Radar is sponsored by:

    • Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.

    Links and Show Notes:

    "All was well, until one day they met a thunderstorm—more than a thunderstorm, a thunder-battle. You know how terrific a really big thunderstorm can be down in the land and in a river-valley; especially at times when two great thunderstorms meet and clash. More terrible still are thunder and lightning in the mountains at night, when storms come up from East and West and make war."
    ...
    "There they were sheltering under a hanging rock for the night, and he lay beneath a blanket and shook from head to toe. When he peeped out in the lightning-flashes, he saw that across the valley the stone-giants were out, and were hurling rocks at one another for a game, and catching them, and tossing them down into the darkness where they smashed among the trees far below, or splintered into little bits with a bang."
    ...
    "This won't do at all!" said Thorin. "If we don't get blown off, or drowned, or struck by lightning, we shall be picked up by some giant and kicked sky-high for a football!"

    The Hobbit, Over Hill and Under Hill

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    14 March 2024, 2:30 pm
  • 29 minutes 28 seconds
    287: Pillar II: Monetization

    In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app's target market.

    This episode of Under the Radar is sponsored by:

    • Factor: Healthy, fully-prepared food delivered to your door.

    Links and Show Notes:

    Support Under the Radar with a Relay FM Membership
    29 February 2024, 3:30 pm
  • 29 minutes 38 seconds
    286: First Hire

    Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.

    This episode of Under the Radar is sponsored by:

    • Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.

    Links and Show Notes:

    Support Under the Radar with a Relay FM Membership
    14 February 2024, 5:00 pm
  • 29 minutes 10 seconds
    285: Recreational Computing

    Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.

    This episode of Under the Radar is sponsored by:

    • Factor: Healthy, fully-prepared food delivered to your door.

    Links and Show Notes:

    Support Under the Radar with a Relay FM Membership
    18 January 2024, 4:45 pm
  • 29 minutes 44 seconds
    284: Pillar I: Acquisition

    In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

    This episode of Under the Radar is sponsored by:

    • Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.

    Links and Show Notes:

    Support Under the Radar with a Relay FM Membership
    4 January 2024, 9:30 am
  • 29 minutes 31 seconds
    283: Fifty Roles

    The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.

    This episode of Under the Radar is sponsored by:

    • Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.

    Links and Show Notes:

    • Development
      • Programming
      • Integration
      • Accessibility
      • Localization
      • Backend development
      • Research and Development
    • Product
      • Roadmap planning
      • Feature planning
      • Market analysis
      • Profitability/Business Case analysis
    • Design
      • Product UI design
      • User Experience
      • Marketing Assets
      • Customer Experience
      • Market Research
      • In-app copy and communication
    • Quality Assurance
      • Software Testing for new features
      • Regression testing of old features
      • Platform Testing with new updates
      • Recreating of user issues
      • Field Testing
    • Operations
      • Bookkeeping
      • Payroll
      • Tax compliance
      • Local compliance
      • State Compliance
      • Federal Compliance
      • Banking
      • Cash Flow
      • Facilities
    • Human Resources
      • Health Benefits
      • Business Insurance
      • Workers Comp or similar policies
      • Training
    • IT
      • Email/storage/documents
      • Hardware
      • Testing device management
      • Backend servers
    • Marketing
      • Paid Advertising
      • Platform Relationships management
      • Customer relationship management
      • Social Media
      • Partnership management
      • Content Marketing
      • Podcast/Video
      • Screenshots and Descriptions
      • Website design and management
    • Customer Support

      • Email Helpdesk
      • Help video
      • FAQs
    • List as a Numbers Spreadsheet

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    9 December 2023, 5:15 pm
  • 29 minutes 49 seconds
    282: Revert to Defaults

    When to ignore or revert our custom-design instincts and follow the system defaults instead.

    This episode of Under the Radar is sponsored by:

    • Tailscale: Secure remote access to shared resources. Sign up today.

    Links and Show Notes:

    Support Under the Radar with a Relay FM Membership
    30 November 2023, 3:30 pm
  • 29 minutes 53 seconds
    281: The Weirdest Parties

    What happens when you break 50 million home screens?

    This episode of Under the Radar is sponsored by:

    • Indeed: Join more than three million businesses worldwide using Indeed to hire great talent fast.

    Links and Show Notes:

    Correction: Since recording this episode I've discovered that the bug actually only occurred on the iOS 17.2 Beta and not the 17.1 GM build as I had originally thought. A testing device I was using was actually on the Public Beta program when I thought it was only running the GM builds. Either way the panic was real and the urgency was still just as palpable. The bug was affecting every user on the Beta Program which isn't insignificant. That makes me feel a bit better about my process for catching bugs like this, since I didn't miss it in an entire beta cycle, just a few days since the beta 1 was released.

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    9 November 2023, 6:45 pm
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