Have you ever wondered how you can use digital marketing to help your book succeed?

In this week episode, I had the pleasure of interviewing Mark Schaefer, a renowned marketing expert and author with over 30 years of experience in global sales, public relations, and marketing. Mark shared his insights on how to use current digital marketing strategies to effectively promote your book.

You’ll learn everything from how to build a strong personal brand to how to use the latest digital platforms to promote your book. This is a “must-listen” for any author who wants to learn how to use digital marketing to their advantage.

Key Takeaways:

1. Importance of Personal Branding: Understand why your personal brand is crucial in marketing your book and how it can differentiate you in a crowded market.

2. Using Influencers and Podcasts: Discover how connecting with influencers and leveraging podcasts can amplify your reach and credibility.

3. Consistent Content Creation: Learn why consistently creating engaging content is key to maintaining visibility and how it can attract and retain your target audience.

4. Engaging with Your Audience: Find out the best strategies for interacting with your audience to build trust and foster long-term relationships.

5. Leveraging AI in Marketing: Gain insights into how artificial intelligence can streamline your marketing efforts and provide innovative ways to connect with readers.

Tune in to transform your book marketing strategies and harness the power of digital marketing.

Here's how to connect with Mark:
Website
Blog
LinkedIn

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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Have you ever wondered how LinkedIn can supercharge your book marketing strategy?

In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your online presence and engagement, making LinkedIn an essential part of your book marketing strategy. 

Learn how to use LinkedIn as a powerful tool for book marketing and connecting with readers and industry experts.

Key takeaways: 

• Learn how Mission, Message, and Movement can sharpen your book's message and attract more readers on LinkedIn.
• Build deeper connections and conversations around your book.
• Batch your content to maintain a consistent presence so you can focus on engaging your audience.
• Make a great first impression and convey your book’s message with a strong LinkedIn profile 
• Comment, share, and link content to increase visibility and attract more followers 

Tune in to harness the full potential of LinkedIn and elevate your book marketing game.

 Take Sophie's quiz to discover "What Kind of LinkedIn User Are You?"

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books.

Key takeaways include...

• Network effectively to build credibility by connecting with thought leaders and offering value first.
• Promote continuously to sustain and enhance book sales through strategic relaunches and updates.
• Target bulk sales to businesses for significant volume sales opportunities.
• Maintain persistent marketing efforts post-launch to ensure ongoing visibility and success of your book.

This episode is chock-full of valuable insights for authors looking to extend their influence and keep their books in the spotlight.

Here's how to claim your complimentary copy of Corey's book "The Book of Public Speaking"

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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Want to build trust with your author brand? 
Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand.

Key takeaways from this interview:

• Branding Beyond Visuals: Branding is 70% verbal and 30% visual. It's about the experience, not just the design and the logo.
• Consistency is Key: Consistent branding builds trust. Maya advises authors to solidify their core message, purpose, and niche to create a cohesive platform presence.
• Personal Brand vs. Book Brand: When should authors focus on building their personal brand vs. their book's brand? It depends on their long-term vision and goals.
• Common Branding Mistakes: These include trying to master all marketing channels at once and neglecting relationship building, which is crucial for retaining loyal followers.

And much, much more...
Tune in and discover strategies that transform your author brand into a legacy.

Download Maya's 7 Questions Brand Audit Workbook

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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If you want to know how to tap into the power of positivity to transform your book marketing, you'll want to listen to Dr. Paul Jenkins, the Positivity Psychologist. 

Dr. Paul has dedicated 30 years to understanding the science and psychology behind positivity. He offers a fresh perspective, moving beyond the clichéd advice of 'just think positive,' and provides practical insights into the workings of our mind. 

Main Takeaways:

1. Understanding Evaluation: Dr. Paul discusses the importance of ongoing evaluation in shaping our perception of our work and ourselves. 
2. Unleashing the Power of Creation: Dr. Paul delves into the fascinating realm of envisioning what lies ahead. Understanding this can change how you approach future projects.
3. Energy Precedes Outcome: This principle emphasizes the significance of the energy we bring to our projects. Authors often find that their enthusiasm and belief in their work can have a significant impact on its success.
4. Circumstances are Neutral: Dr. Paul emphasizes that our circumstances don't define us or our work; it's our perception and response that matter. This perspective can be liberating when facing challenges. 
5. Engaging with Positivity: Through practical examples and insightful discussions, Dr. Paul sheds light on how to harness positivity to fuel your creative process and marketing efforts.

Tune in to this exciting episode as we explore the fascinating impact of positivity on your writing, publishing, and marketing endeavors.

Download your copy of Dr. Paul's mini book, "Portable Positivity"

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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Ready to boost your book sales significantly and position yourself as a leading authority in your niche market? 

In this insightful episode, Chris Benetti, the visionary behind Smart Author Media, shares innovative marketing techniques to help authors successfully market and sell their books. 

Here's what you'll gain from listening to this interview:

• Learn the simplicity behind successful Facebook ad strategies and how to market your book effectively without getting lost in technical details.
• Discover how to effectively target niche audiences on platforms like Facebook and Instagram to reach the right readers for your book.
• Uncover strategies for selling books and turning book buyers into loyal customers by offering additional products or services, ultimately increasing your revenue.

If you're ready to unleash the power of your book and turn your readers into loyal customers, this "must-listen" episode is for any author looking to take their book marketing to the next level.

Here's how to connect with Chris

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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Have you ever wondered how television can amplify your book's visibility?

This week's guest expert is Meredith Allen Breitstein, internationally acclaimed speaker, leadership trainer, and host of "The Meredith Show." She shares invaluable insights on making your book TV-ready.
 
From crafting a compelling pitch to delivering memorable sound bites, discover the art of captivating television audiences and amplifying your book's visibility. Understanding the dynamics of TV appearances can set your book apart. 

Key Takeaways:

1. Understanding Television's Appeal: Discover why television holds a unique allure for authors and how it can significantly enhance your book's exposure and credibility.
2. Pitching to Television: Learn the strategic approach to pitching your book to TV producers and the importance of crafting a compelling press release to grab their attention.
3. Being a Memorable Guest: Gain insights into preparing for your TV appearance, including understanding the show's format, tailoring your message, and delivering impactful sound bites.
4. Maximizing Your TV Appearance: Find out how to leverage your television segment post-airing to boost your book's visibility and establish yourself as a go-to expert in your field.
5. Building Relationships with Producers: Explore the importance of nurturing relationships with TV producers to secure future opportunities and become a recurring guest expert.

Tune in to unlock the secrets of television success and take your book's impact to new heights.

Here's how to download Meredith's gift, "18 Ways to Raise Your Visibility and Shine."

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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Do you want to uncover the secrets to anchoring a solid book marketing strategy to enhance your sales success?

This week's guest expert is Alyssa Berthiaume, a professional writer, entrepreneur, and expert in authentic storytelling. Together, we delve into the intricacies of book marketing. Alyssa shares her unique perspective on connecting with audiences, the power of authenticity, and the crucial role of understanding your book's core message.

5 Key Takeaways:

1. The Anchor of Authenticity: Alyssa emphasizes the importance of being genuine in your marketing approach, highlighting how authenticity can resonate with your audience and set your book apart.
2. Understanding Your Message: Clarifying your book's core message is pivotal. Alyssa suggests taking a step back, if necessary, to ensure that your marketing efforts align with what you truly want to convey.
3. The Role of Storytelling: Effective storytelling can significantly enhance your marketing. Alyssa discusses how integrating personal or relatable stories can create a deeper connection with potential readers.
4. Engagement through Passion: Demonstrating a passion for your book is infectious. Alyssa and Susan agree that your enthusiasm can be a key driver in attracting and retaining audience interest.
5. Continuous Learning and Adaptation: Alyssa underscores the ongoing journey of marketing your book, likening it to nurturing a child. She advocates for adapting and learning new skills to keep your marketing fresh and compelling.

Tune in now and learn how you can transform your approach and connect your book with the hearts of readers worldwide.
 
Download Alyssa's free gift: "5-Step Writing Guide to Starting and Finishing Your Memoir."
Get your copy of Alyssa's latest book, "Do Not Write a Book...Until You Read This One: The Only Guide You Need to Pen, Publish, and Profit from Your Nonfiction Book"

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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Are you curious how to transform your right and elevate your book's success? 

Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome." 

In this insightful episode, we delve into the crucial role branding plays for nonfiction authors, offering practical advice and innovative strategies to enhance your book's visibility and appeal.

Key Takeaways:

• Strong Brand Essentials: Understand the importance of a cohesive brand across all your platforms for a strong, recognizable identity.
• The Magic of Monikers: Discover the impact of catchy, memorable names and how they can distinguish your work.
• Navigating Rebranding: Gain insights into effective rebranding strategies to stay relevant across various niches.
• Book as a Marketing Tool: Learn how to leverage your book for broader opportunities and enhance visibility.
• Innovative Promotion Tactics: Uncover creative ideas for promotional campaigns to captivate your audience.

Don't miss this opportunity to learn from Alexandra Watkins and discover how strategic branding can transform your book into a success. 
Tune in and apply these strategies to your book marketing plan! 

Here's how to connect with Alexandra:
Website: EatMyWords.com
Instagram: Eat My Words names

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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Is your book the beginning or the end of your entrepreneurial journey?

In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities. 

She explains how to use your book content in different ways to create online courses, blogs, and other content that can benefit authors.

Here's what stood out:

• Segment & Conquer: Dissecting a book's content to market it in digestible pieces, offering glimpses of expertise to entice and engage readers without overwhelming them.
• Content Transformation: Using the book as a starting point, you can adapt chapters into various formats to suit different reader preferences and learning styles.
• Maximizing Expertise: Understanding and meeting your audience's needs is crucial. Sell what they want and teach what they need to know.

For writers seeking to expand their reach and engage in an ongoing dialogue with their audience, this episode provides a clear roadmap for growth and achievement.

Download  Margie's "20 Ways to Generate Income with Your Signature Talk" 

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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Want to boost your book sales using the power of podcasts?
Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets.

Key takeaways include...

• Podcast Guesting: Take advantage of the most popular trend in book marketing by being a guest on podcasts. This is a strategic way to promote your book and message to a larger audience.
• Strategic Preparation: Improve your podcast guest appearance by researching and understanding the podcast's style and audience, so you can deliver content that connects and captivates.
• Post-Podcast Strategy: Maximize the impact of your podcast appearance by promoting it proactively. Use your own platforms to reach more people and keep listeners engaged.

Grab your copy of Susan's special resource:  A guide to the top podcast directories and platforms, a key tool for authors aiming to expand their presence in the podcasting scene.

*************************************************************************
Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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