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Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

  • 56 minutes 22 seconds
    401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone

    This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​


    • Why tapping into her community of mentors and entrepreneurs was the right direction 
    • How she has self-funded her business since 2017 with no outside capital 
    • How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands


    Highlights Include: 

    00:00 Intro

    04:19 Gathering expertise in fragrance

    09:50 Challenges in corporate America

    13:46 Small-scale beginnings

    22:46 Self-financing her side hustle 

    28:03 The unique customer experience 

    35:26 Revenue streams

    39:18 Target audience and marketing 

    51:13 Tips for entrepreneurs 


    Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    This episode is brought to you by: 

    Shopify

    Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info


    Hosted on Acast. See acast.com/privacy for more information.

    24 April 2024, 7:00 am
  • 47 minutes 44 seconds
    400: How Germanee G Went From GAP Inc. to Celebrity Stylist

    This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling. 


    In this episode she shares:

    • How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firm
    • How to leverage opportunities like internships and a personal brand for business growth
    • How diversifying her services, hiring a team, and seasonal planning led to scaling her business 


    Highlights include:

    00:00 Introduction

    4:08 From biochem to fashion

    6:22 The world of corporate fashion 

    11:35 Transitioning into personal styling

    17:49 Strategizing finances to go full time 

    22:36 Nomad life and gigs to meet ends meet

    29:14 Working with a celebrity stylist

    36:58 Launching GG Styling Firm

    39:53 Maximizing cash flow

    42:34 Tips for entrepreneurs

    Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    This episode is brought to you by: 

    Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



    Guest Social Media Info


    Hosted on Acast. See acast.com/privacy for more information.

    17 April 2024, 7:00 am
  • 42 minutes 34 seconds
    399: How To Scale a Million-Dollar Pest Control Business w/ Robiar Smith

    This week in the guest chair we have Robiar Smith, CEO of R.B. Pest Solutions. In a male-dominated field, she is trailblazing her way to the top and building a legacy business for her family and community. Juggling two rapidly growing companies in an unexpected industry, she's redefining success and breaking barriers.


    In this episode she shares:

    • How she developed an exclusive retail deal with Home Depot
    • What skills from her background in corporate America and MBA program she applied to being an entrepreneur 
    • Her transition into scaling a product-based business into a multi-million dollar company 


    Highlights include:

    00:00 Intro

    2:30 Following the pest control legacy 

    6:34 How an MBA helped launch the business

    12:57 Acquiring customers and making them long time clients

    21:34 Phases of scaling a business

    25:41 Developing and testing retail products

    29:37 Difference in service-based and product-based business

    32:44 Maintaining profitability 

    35:48 Tips for entrepreneurs 

     

    Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info

    Robiar’s Instagram: https://www.instagram.com/r.b.pestsolutions/ 

    Robiar’s Facebook: https://www.facebook.com/rbpestsolution


    Hosted on Acast. See acast.com/privacy for more information.

    10 April 2024, 4:01 pm
  • 58 minutes 15 seconds
    398: Creating a Niche As A Bridal Stylist w/ Selina Howard

    Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more.

     In this episode she shares:

    • How she went from working for free and building her network to booking celebrity clients
    • How fostering strong relationships in the industry gave her the upper hand
    • How she pioneered bridal styling and created her own niche


    Highlights Include: 

    • 00:00 Intro
    • 5:08 Becoming a bridal stylist
    • 11:22 The business of working with brides
    • 18:58 Building relationships in the industry
    • 26:07 Creating a niche in the market
    • 33:20 Recovering from COVID impact
    • 39:38 Scaling A Team
    • 43:02 Booking clients from social media 
    • 47:17 Expanding Black bridal market’s reach
    • 53:48 Advice for entrepreneurs


    Check out episode 398 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    This episode is brought to you by: 

    Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



    Guest Social Media Info


    Hosted on Acast. See acast.com/privacy for more information.

    3 April 2024, 7:00 am
  • 38 minutes 5 seconds
    397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business

    This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.

    DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.


    In this episode DeNeitra shares:

    • How she made her first custom mailer during the pandemic and created a whole new division in her business
    • How she structures her pricing to make sure she is fairly compensated
    • How she’s expanding her business and team to incorporate both event production and creative mailer production


    Highlights Include:

    00:00 Intro

    04:16 Event planning

    09:22 Work-life balance

    18:10 Percentage-based pricing

    23:57 Pivoting to mailers

    31:13 Adapting staffing structure

    34:50 Tips for entrepreneurs


    Check out episode 397 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    This episode is brought to you by: 

    Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at https://gusto.com/shp.


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



    Hosted on Acast. See acast.com/privacy for more information.

    27 March 2024, 7:00 am
  • 57 minutes 37 seconds
    396: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder

    This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator. 


    In this episode she shares: 

    • How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her past
    • Her transformative experience as an MBA candidate at The Wharton School at UPenn
    • How she makes a living off of content creation and the opportunities being an influencer has provided


    Highlights Include:

    00:00 Intro 

    03:00 Confidence and putting yourself out there

    09:55 Becoming a lifestyle influencer

    12:04 Navigating side hustling and a corporate role

    19:27 Collaboration with Rare Beauty 

    20:48 Launching a robe company 

    29:09 MBA program at Wharton

    39:20 Transparency in content creation

    44:07 The importance of building a team


    Check out episode 396 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    This episode is brought to you by:

    Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Guest Social Media Info

    Too Collective Instagram: https://www.instagram.com/toocollective/ 

    Alexis’ Tiktok: https://www.tiktok.com/@alexisbarber_ 

    Alexis’ Instagram: https://www.instagram.com/alexisbarber/ 

    Alexis’ YouTube: https://www.youtube.com/@alexis_barber 


    Hosted on Acast. See acast.com/privacy for more information.

    20 March 2024, 7:00 am
  • 55 minutes 46 seconds
    395: How To Make Art A Full-Time Career w/ Reyna Noriega

    This week in the guest chair we have Reyna Noriega, a multifaceted visual artist. Being encouraged to pursue her talents by her parents, she was led to become an art teacher. It was there she discovered her true passion for art and a confidence in herself that would lead her to becoming a full-time artist. With her newfound belief in herself, she began manifesting dream projects and securing brand partnerships with big names like Apple, American Express, and Warby Parker.


    In this episode she shares:

    • How she determined she can pursue art as a viable career path 
    • How staying consistent and continually reevaluating her skill set allows her to be price herself and her art accordingly 
    • Her ability to fully commit to side hustling and successfully overcoming financial obstacles that come with that path


    Highlights include: 

    2:45 Figuring out a career path

    6:57 Juggling multiple side hustles

    14:32 Brand partnerships 

    16:40 Trusting your intuition and having confidence 

    23:56 leveraging social media

    37:56 Handling the costs of entrepreneurship 


    Check out episode 395 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info


    Hosted on Acast. See acast.com/privacy for more information.

    13 March 2024, 7:00 am
  • 1 hour 14 minutes
    394: How Wilglory Tanjong Got Her Luxury Bags From Senegal To Beyoncé

    This week we are back with Wilglory Tanjong, the Founder and CEO of Anima Iris, a technology-driven luxury bag brand that is industrializing Africa through retail. Starting with a personal investment of $5K, in under two years Wilglory has scaled Anima Iris into a multimillion-dollar valued company. 

    In this episode she shares:

    • How she worked alongside artisans in Dakar, Senegal for their craftsmanship and ended up supporting their livelihoods and families
    • Her advice on keeping the faith and betting on yourself and your business every time
    • How she got Beyoncé to rock an Anima Iris bag and post about it on Instagram


    Highlights Include:

    4:39 Establishing business in Senegal

    12:19 Financial readiness and having a mentor 

    19:31 Juggling grad school and launching a business

    24:35 Building a reliable team in Senegal

    35:54 Paying yourself in your business

    43:06 Standing out through marketing 

    47:34 Working with Beyoncé

    59:05 Meeting growing fulfillment needs

    1:04:13 Top tips for entrepreneurs


    Check out episode 394 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    This episode is brought to you by: 

    Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.


    Links mentioned in this episode



    Hosted on Acast. See acast.com/privacy for more information.

    6 March 2024, 8:00 am
  • 38 minutes 56 seconds
    393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper

    This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.


     In this episode she shares:

    • How she discovered a gap in her niche and built her business around filling it 
    • Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand 
    • How her organic approach to marketing supported the growth of her business & so much more


    Highlights Include:

    4:15 Transitioning to entrepreneurship

    9:35 Authenticity in marketing

    16:55 The manufacturing process

    20:39 Maintaining low margins

    25:54 Mastering the hiring process

    28:43 Navigating competitors

    32:01 Creating a product line

    34:06 Tips for entrepreneurs


    Check out episode 393 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube 


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info

    Cloth and Paper Instagram- @Cloth_and_Paper

    Ashley’s Instagram: @ashley_reynolds_ar 


    Hosted on Acast. See acast.com/privacy for more information.

    28 February 2024, 8:00 am
  • 40 minutes 38 seconds
    392: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok

    This week in the guest chair we have Jasmine Taylor, founder & owner of Baddies and Budgets, a financial education platform that aims to make products & provide a community for black women who are struggling with their finances. By addressing her own personal finance issues and sharing her experiences on TikTok, Jasmine built a strong audience of people who resonated with her journey. 

    In this episode she shares about:


    • How she turned her $1200 stimulus check into a $1M business 
    • Using social media as her sole marketing platform to build a strong following and community 
    • Her top tips and the resources she provides to take control of your money


    Check out this episode and others on Apple Podcasts, Spotify, & YouTube


    This episode is brought to you by: 

    Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.

    Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Give it a try at gusto.com/shp.


    Links mentioned in this episode


    Guest Social Media



    Hosted on Acast. See acast.com/privacy for more information.

    21 February 2024, 8:00 am
  • 31 minutes 43 seconds
    391: Behind The Scenes: I'm Testing A New Email Strategy In My Business

    This week I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media. 

     In this episode I’m sharing:


    • How to cultivate an email list of your own, and continuously grow it
    • How to figure out the best content and offerings you can give your audience 
    • How to automate emails, freebies, and paid products 


    Highlights Include:

    • 1:22 The Value of an Email List
    • 4:56 How To Connect With Your Audience 
    • 9:12 Automating DM Responses 
    • 17:50 Testing Out Ads
    • 23:11 Connecting On Different Platforms
    • 26:43 Creating Freebies and Paid Products


    Check out episode 391 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss



    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro

    #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.

    14 February 2024, 2:48 pm
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