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Pearson Education Marketing Podcasts

[email protected] (Pearson Education)

The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.

  • 19 October 2009, 12:00 am

    Pricing, context and concepts

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    6 minutes 6 seconds
  • 19 October 2009, 12:00 am

    Marketing channels and logistics

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    8 minutes 17 seconds
  • 19 October 2009, 12:00 am

    Pricing strategies

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    3 minutes 19 seconds
  • 19 October 2009, 12:00 am

    Advertising

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    3 minutes 20 seconds
  • 19 October 2009, 12:00 am

    Integrated marketing communication

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    2 minutes 53 seconds
  • 19 October 2009, 12:00 am

    Sales promotion

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    3 minutes 10 seconds
  • 19 October 2009, 12:00 am

    Personal selling and sales management

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    8 minutes 40 seconds
  • 19 October 2009, 12:00 am

    Direct marketing and exhibitions

    Play
    13 minutes 10 seconds
  • 19 October 2009, 12:00 am

    Strategic Marketing

    Play
    10 minutes 26 seconds
  • 26 January 2009, 12:00 am

    New product development

    Play
    10 minutes 24 seconds
  • 19 January 2009, 12:00 am

    Marketing planning, management and control

    Play
    4 minutes 8 seconds
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