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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Steve Humphrey

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

  • 4 minutes 25 seconds
    Influences on Decisions - Groups
    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.125-31) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.86-9)
    1 October 2007, 12:00 am
  • 4 minutes 17 seconds
    Types of Problem Solving
    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8)
    1 October 2007, 12:00 am
  • 7 minutes 22 seconds
    Influences on Decisions - Psychological
    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)
    1 October 2007, 12:00 am
  • 2 minutes 35 seconds
    Reference Groups
    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)
    1 October 2007, 12:00 am
  • 7 minutes 21 seconds
    The Decision Making Process
    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.102-12) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.69-76)
    1 October 2007, 12:00 am
  • 3 minutes 31 seconds
    Family Groups and Conclusion
    This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.133-7) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.90-4)
    1 October 2007, 12:00 am
  • 6 minutes 57 seconds
    What Marketing means
    Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)
    26 September 2007, 12:00 am
  • 8 minutes 44 seconds
    The Marketing mix and the scope of Marketing
    Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promotion) in turn. He uses a wide range of examples to put them into context, including MFI, Ferrari, Natwest, Primark and Prada! (Brassington and Pettitt: pp.28-32 and pp.34-38)
    26 September 2007, 12:00 am
  • 7 minutes 9 seconds
    The external and internal environment
    Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)
    26 September 2007, 12:00 am
  • 5 minutes 55 seconds
    Business orientations and emergent orientations
    Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt: pp.13-23)
    26 September 2007, 12:00 am
  • 3 minutes 25 seconds
    Marketing myths
    Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)
    26 September 2007, 12:00 am
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