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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Steve Humphrey

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

  • 1 October 2007, 12:00 am

    Influences on Decisions - Groups

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    4 minutes 25 seconds
  • 1 October 2007, 12:00 am

    Types of Problem Solving

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    4 minutes 17 seconds
  • 1 October 2007, 12:00 am

    Influences on Decisions - Psychological

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    7 minutes 22 seconds
  • 1 October 2007, 12:00 am

    Reference Groups

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    2 minutes 35 seconds
  • 1 October 2007, 12:00 am

    The Decision Making Process

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    7 minutes 21 seconds
  • 1 October 2007, 12:00 am

    Family Groups and Conclusion

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    3 minutes 31 seconds
  • 26 September 2007, 12:00 am

    What Marketing means

    Play
    6 minutes 57 seconds
  • 26 September 2007, 12:00 am

    The Marketing mix and the scope of Marketing

    Play
    8 minutes 44 seconds
  • 26 September 2007, 12:00 am

    The external and internal environment

    Play
    7 minutes 9 seconds
  • 26 September 2007, 12:00 am

    Business orientations and emergent orientations

    Play
    5 minutes 55 seconds
  • 26 September 2007, 12:00 am

    Marketing myths

    Play
    3 minutes 25 seconds
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