President Monte Hewett with Monte Hewett Homes joins the Atlanta Real Estate Forum Radio podcast. He sits down with the President of Denim Marketing and Show Host Carol Morgan to discuss the company’s rise in mixed-use development and currently selling opportunities.

At just 16 years old, Hewett began working with a focus on framing and placing the first nail in his celebrated homebuilding career. He attended Colorado State University for the construction management program and, after graduating, moved to Dallas, Texas, in 1984. In Texas, it was typical for a builder to be production-oriented, unlike in Georgia. Over time, he moved to better locations and built better products, eventually landing in the Atlanta market.

In the 1990s, Hewett decided to be an infill builder. During this time, he observed markets in North Buckhead, Smyrna, Vinings, and, during the recession, Decatur, Roswell and Alpharetta to get a clear picture of the local demographic. He noted that many homebuyers were attached to the idea of a “place” and the amenities and walkability offered in that location. Locations such as Avalon in Alpharetta or downtown Roswell provide walkability, green space and all the tools necessary to construct a sense of place for homebuyers to call home through the generations.

By the year 2010, Hewett was mainly focusing on creating mixed-use developments to meet this market need. His first project was Palisades at Milton Park in Alpharetta, followed by Avalon and Halcyon in Alpharetta, Madison Yards in Reynoldstown and more. Hewett noted that after the recession, it took more work to replicate the locations and prices he secured and had to switch strategies. The company shifted its focus on product pricing to create work-live-play communities that are more cost-efficient.

Hewett said, “It’s a big accomplishment to be able to go and change the culture of the company and emphasize time and budgets. It feels good.”

Monte Hewett Homes is currently working on Downing Park near Emory, a collection of 13 townhomes off Ponce de Leon Avenue priced from $2 million. Hewett also shared that he recently closed on a mixed-use project called Water Park, which is coming soon to Watkinsville, located 15 minutes outside of Athens. The project will feature 21 townhomes, 46 single-family opportunities and 20,000+ square feet of office, retail and food and beverage space. The community will also feature a baseball and basketball training facility.

The builder is also currently selling townhomes starting at $959,900 at Interlock in West Midtown, townhomes starting in the high $500,000s at The Harman in East Atlanta and single-level flats and two-story condominium homes starting in the high $600,000s at Findley Row in Alpharetta.

Tune into the full interview above to learn more about Monte Hewett Homes, or visit https://MonteHewett.com to discover current selling opportunities, news and more.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Senior Vice President Jay Byce with ResiBuilt Homes joins President of Denim Marketing and Show Host Carol Morgan on Atlanta Real Estate Forum Radio to delve into the burgeoning build-to-rent industry.

A proud Georgia native and graduate of the University of Georgia Terry College of Business, Byce has a wealth of experience in real estate planning and investment. Since its establishment in 2018, ResiBuilt Homes has erected nearly 1,200 homes, primarily within the metro Atlanta area. The company’s footprint extends beyond Atlanta, with expansions into Orlando, Tampa, Charlotte and Greenville, solidifying its position as the ninth-largest private home builder in metro Atlanta. Notably, ResiBuilt Homes has earned its place among Atlanta’s Top 10 Private Builders, as recognized by MetroStudy.

Amidst a landscape of high mortgage interest rates and dwindling home inventory, the demand for build-to-rent communities like those offered by ResiBuilt Homes continues to surge. However, the accompanying rise in development costs has led to increased community development and housing affordability challenges.

Byce anticipates a further decrease in available homes for sale within the next two to three years, exacerbating the existing inventory shortage.

 Byce said, “Due to the economic climate, we’ve had to pivot our business model, and we’re offering more for-sale product.”

ResiBuilt’s for-sale product complements its existing build-to-rent portfolio. The company specializes in crafting high-quality entry-level and first-time move-up homes, with townhomes and detached homes priced from the $300,000s experiencing steady sales of three to four units per month. While this transition necessitates adjustments, such as a reduction in the pace of construction from 10 to 12 homes per month to 3 to 4 homes to accommodate the evolving market dynamics, ResiBuilt Homes remains committed to adaptability and resilience.

The appeal of build-to-rent communities transcends generational boundaries, with millennials seeking alternatives to traditional homeownership due to financial constraints and 55+ drawn to the low-maintenance lifestyle afforded by rental properties. Byce comments that many active adults are repelled by the label that comes with a 55+ age-restricted community.

Investors also recognize the allure of build-to-rent communities, drawn by the promise of consistent cash flow and the option to easily sell properties when desired.

On the BTR model, Byce said, “We prefer to own homes longer and be in partnership with the residents that we have.”

ResiBuilt Homes aims to challenge lingering stigmas surrounding renters by creating rental communities that mirror neighborhoods of owner-occupied homes. Most ResiBuilt rental communities experience an average tenant tenure of four years, which is comparable to that of homeowners in similar price brackets.

Renters’ preferences closely align with those of homeowners, emphasizing the importance of amenities and convenient location attributes. Developers have responded to that demand with various rental homes and communities. The ResiBuilt Homes approach involves developing smaller, convenient neighborhoods with managed amenities tailored to residents’ needs, such as dog parks and walking trails while ensuring proximity to essential services and retail hubs. In its larger communities, the builder offers an array of traditional amenities such as a pool, clubhouse and tennis courts.

Amidst the growing popularity of rental communities, there are notable challenges, including issues related to squatters. Jay Byce sheds light on this issue, noting a spike in incidents last year. While the situation has improved, organized fraud was rampant, with individuals listing rental houses they did not own and taking security deposits from unsuspecting tenants seeking no credit check options.

ResiBuilt Homes, in contrast, upholds stringent screening processes, conducting credit and background checks on all applicants. Byce emphasizes the importance of accountability, highlighting that the company’s approach prevents the exploitation of vulnerable individuals who may not qualify for leases elsewhere. Unfortunately, victims of such scams face prolonged eviction processes, lasting from nine to 18 months, which adversely impact investors and communities.

These fraudulent activities not only tarnish the reputation of rental communities but also pose challenges for property owners. harm individuals directly involved and Byce said, “These people were preying on people that weren’t going to be able to lease homes anyway…That hurts investors, and it hurts communities.”

ResiBuilt Homes is in the process of developing new home communities with for-sale homes in Loganville, Douglasville and Bethlehem.

Tune into the full interview above for more information about ResiBuilt Homes, or visit https://ResiBuilt.com/.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Land Acquisition Manager Nick Whitson with Eastwood Homes joins the Atlanta Real Estate Forum Radio podcast to discuss new construction opportunities across metro Atlanta and more! Whitson sits down with the Denim Marketing President and Show Host Carol Morgan.

Before joining Eastwood Homes in October 2023 as land acquisition manager, Whitson was an agent completing various land deals in the Atlanta market. From 2016 until his current role, he worked in downtown Atlanta and around the perimeter, mainly on infill development projects.

Eastwood Homes is a private builder based out of Charlotte, North Carolina, with a presence in the Virginia, the Carolinas and Georgia markets. A company connected to its roots, the original owner still participates in land drives to this day! With many projects underway, Eastwood Homes has a pulse on the Atlanta market. Prospective buyer searching for the perfect home across the state have many new construction opportunities to choose from, thanks to the builder’s presence in Canton, Cumming, Flowery Branch, Ball Ground and Hoschton.

Whitson said, “We’re trying to get aggressive and expand our market share. Being a smaller company, [we] can kind of push the envelope and get a little more creative.”

Traditionally a competitive market, Atlanta buyers are searching for homebuilders that fit the bill but also provide thoughtful features! With this in mind, Whitson shared that Eastwood Homes consistently looks for opportunities to find partners, focus on the smaller details and more to set the company apart from its competition.

Twin Lakes in Hoschton is a master-planned community with an extensive builder lineup! Focused on providing top-tier products in this community, Eastwood Homes offers two-story ranch-style homes spotlighting three to five bedrooms, two to three bathrooms and 1,829 to 3,047 square feet of living space priced from the high $400,000s. The community also features sought-after onsite amenities such as a pool, cabana, nature trails, dog park, playground and more by the lake!

In Ball Ground, Marble Tree offers homebuyers an opportunity to find their dream home in the foothills of the Appalachian Mountains. Priced from the mid-$400,000s, the community provides a smaller, single-family product featuring up to five bedrooms and three or more bathrooms within walking distance of picturesque downtown Ball Ground.

Whitson said, “That’s something we’re keeping in mind moving forward. How do we get the walkability? That’s going to add a lot of value for the homeowners.”

At Sunrise Cove at Great Sky in Canton, Whitson shared that the community has a few lots remaining as well as move-in-ready opportunities. Tucked away from the hustle and bustle, community members have no problem returning to town thanks to the close proximity! Homes in this community feature three to five bedrooms and two to three bathrooms priced from the $500,000s.

Tune into the full interview above to learn more about Eastwood Homes, or visit www.EastwoodHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Executive Director Mandy Crater with HomeAid Atlanta joins the Atlanta Real Estate Forum Radio podcast to discuss this year’s Essentials Drive and how people can get more involved with the organization. Crater sits down with the President of Denim Marketing and Host Carol Morgan.

Celebrating nine years with HomeAid Atlanta, Crater has an impressive and varied work history! She received a degree in Public Relations in her undergraduate program and then transitioned to the Greater Atlanta Home Builders Association (HBA). After moving around a little, she ended up working for the designed charity of the organization that continues to receive generous support from the HBA.

Crater said, “I’m happy to be celebrating a milestone coming up. I’m not quite a decade, but pretty close!”

A constant presence in the Atlanta market, HomeAid Atlanta has been impacting lives across the metro area for over 22 years. The organization’s mission is to build new lives for people experiencing or at risk of homelessness through construction, community engagement and education. By partnering with friends in the building industry, HomeAid Atlanta receives discounts and donations for nonprofit housing service providers needing construction projects. Whether it’s an organization helping veterans experiencing homelessness that needs maintenance or an eight-unit apartment building for mothers and children, HomeAid Atlanta aims to assist in any way it can.

Crater said, “The builders themselves came up with it back in 1989 in Southern California [after] seeing the need and saying ‘what do we do? How do we solve this problem? Because it’s our job to build houses.’”

Around 23 years ago, the organization noticed that a lot of other businesses they partner with have mothers and children in need of necessities. There was also an additional need for volunteer opportunities. While many people may struggle to volunteer on project sites, anyone can donate diapers. The organization realized there was more to learn about the work they were completing. There was a need for a support system as well as revitalization.

While the Supplemental Nutrition Assistance Program (SNAP) exists to combat food insecurity, there is no system for essential items such as diapers and wipes. Every child costs around $80 for diapers, which is a lot to consider, along with lodging and food. Each year, before Mother’s Day, HomeAid Atlanta collects as many diapers and wipes as possible to deliver to the organization’s friends on the Friday before the holiday.

Running now until April 31, HomeAid Atlanta is asking for donations of diapers, wipes, feminine hygiene products, and adult diapers. The organization also has registries on Target and Amazon under HomeAid Atlanta. All donations can be dropped off at any SouthState Bank location across metro Atlanta and any location listed on the Drop Off Map on the HomeAid Atlanta website. If you would like to host a drop-off spot, please get in touch with the HomeAid Atlanta team to be added to the map.

Tune into the full interview above to learn more about HomeAid Atlanta, or visit www.HomeAidAtlanta.org.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Geoffrey Reid with Blue River Development joins the Atlanta Real Estate Forum Radio podcast to discuss the company’s operations, key team members and building relationships. Reid sits down with Denim Marketing President and Show Host Carol Morgan.

Reid was born in Savannah and spent most of his formative years in Atlanta, growing up in a homebuilding family. After attending the University of Georgia, he received his degree and worked at Pulte Homes. He took on various jobs in the warranty and construction departments in the Atlanta market and, eventually, the Charleston and Hilton Head markets. When the Great Recession hit, Reid took a backseat from the homebuilding business and began consulting for master developers and municipalities looking to revitalize distressed parts of their cities. He also obtained a master’s degree from the Citadel in Charleston. Eventually, he returned to the metro area to take on an acquisition position at Century Communities.

Reid said, “While there I acquired over 4,000 lots during that time, built a lot of good relationships and then, had an opportunity for a regional role in this new sector…build-to-rent.”

At Blue River Development, Reid supports team members and partners during the overall lifecycle of land acquisition. He ensures the uninterrupted progress of getting a parcel ready to build a house during the 12-to-24-month process.

Reid said, “My day-to-day role is to make sure that, no matter what part of the acquisition process that deal is in, it’s always moving forward.”

The Blue River Development team takes the process a step further by partnering with the seller and improving the property to make it more marketable and profitable for all at any given time. Specializing in buying, selling and brokering, the company determines which approach adds the most value to the parcel. When Blue River Development first acquires a piece of land, they discuss the best strategy together, understanding that the approach may change based on buyer-selling preferences, economic factors and market conditions.

The Blue River Development team takes the process a step further by partnering with the seller and improving the property to make it more marketable and profitable for all at any given time. Specializing in buying, selling and brokering, the company determines which approach adds the most value to the parcel. When Blue River Development first acquires a piece of land, they discuss the best strategy together, understanding that the approach may change based on buyer-selling preferences, economic factors and market conditions.

Reid said, “My role is focused on buying and selling land whereby we purchased the land and improve it in the forms of rezoning, permitting or developing it – really to get the land ready for our homebuilding partners to do what they do best.”

Blue River Development is actively working in the Atlanta, Augusta, Savannah, Raleigh, Charlotte, Greenville, Myrtle Beach, Charleston, Dallas and Huntsville markets. The company is also exploring expansion options in Birmingham, Houston, Austin and several other Florida and Tennessee markets.

Tune into the episode to learn more about Blue River Development or visit https://BlueRiverDevelopment.com/.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Vice President of Sales Jason Walzer with National Home Corporation (NHC) joins the Atlanta Real Estate Forum Radio show to discuss constructing affordable housing, cost-saving strategies and the growing effect of interest rates. Walzer chats with show host and President of Denim Marketing Carol Morgan.

Walzer has been involved in the real estate industry since beginning his career. He received his real estate license when he was 18 and began his career alongside his mother, who is a veteran industry member. Throughout college, he worked in general brokerage and, after graduating, entered the new construction sector. From there, Walzer transitioned into a training role and eventually leadership.

Walzer said, “I’ve made it to a national VP role with NHC and I’m super excited about it!”

Co-founded by the visionary Wade Jurney, National Home Corporation is all about providing affordable housing to as many Americans in as many places as possible. When homebuyers think of affordable housing, they imagine Section 8 or low-income housing. In reality, prospective buyers do not need to meet any qualifications to find a home through NHC. While most home builders advertise affordable housing with a $400,000 or $500,000 price tag, the corporation is happy to report that its average sales price is $240,000.

Walzer said, “We’ve got houses…that are as low as $114,000 which is unheard of right now!”

National Home Corporation targets markets that are within driving distance of large metropolitan areas and have affordable land to construct homes for the average American. The company connects buyers with the American dream of homeownership in Texas, Florida, Alabama, North Carolina and Missouri.

Walzer shared that NHC is looking to expand into Georgia but noted that the company is struggling to find affordable land in the city’s extensive metropolitan area. The corporation is searching for land in Columbus, Macon and other tertiary markets north of Canton.

Walzer said, “[Our Georgia expansion is] definitely on the horizon. We want to grow as much as possible, [especially] when our corporate office is here!”

What separates NHC from its competitors in the industry is its ability to provide buyers with the best price per square foot. Walzer shared that they aim to continue to be that builder in every market the company enters to continue the legacy of connecting buyers with affordable housing in a time of unpredictable interest rates.

Tune into the full interview above, or visit www.NationalHomeCorp.com to learn more about National Home Corporation.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

CFO Michaela Boone with terra alma joins the Atlanta Real Estate Forum Radio podcast to discuss being a woman making history in Atlanta’s commercial real estate sector. Boone sits down with show host and Denim Marketing President Carol Morgan to chat about the company’s all-woman team, what is changing the retail landscape and how terra alma turns spaces into places!

A commercial real estate broker specializing in retail listings, Boone considers herself a matchmaker between tenants and operators, especially those striving to remain local or intentional about their community placemaking. Her experience ranges from working with local and regional restaurants to operators searching for incredible tenants to build out a food hall.

Lead by the motto of “leading with the soul,” terra alma is run by Founder Edie Weintraub, who recognized the lack of emphasis on local operators and tenant representation. Inspired, she founded terra alma in 2021 and onboarded Michaela three months later. When Boone first met Weintraub, the company’s founder made it clear that she loves all things people, food and real estate and is motivated to create spaces that embody those elements to transform spaces into places.

Boone said, “Ever since we’ve joined, we’ve been targeting a lot of strong women in the industry…and making sure we are putting people in the right places.”

As CFO, Boone’s responsibility is to ensure the company’s financial budget is sound to maintain its operations and allow it to grow. She is responsible for making sure the company is growing effectively. Boone also shared that the company moved into its brand new Halidom office, and its immediate positive effect was apparent in providing a suitable environment for the culture to grow.

As an all-woman team, terra alma benefits from its female perspective, especially in the restaurant space. Boone shared that most household decisions surrounding where to eat fall on the head female. With this valuable perspective, terra alma is fortified in its mission to place its clients in profitable locations after considering the nature of a community, how people shop, what attractive price points are attractive and so on.

Boone said, “I think what’s beautiful about being all women is that we see things from multiple angles.”

Understanding the importance of building relationships in and out of the office, terra alma strives to make clients and employees feel comfortable and ready for the task at hand. Boone shared that the agency commonly will be there for a client from step A to step Z, with some coming to the table without a business plan. The female-led commercial real estate business connects operators with every puzzle piece to create a project that will attract business and meaningful relationships through the years.

Tune in to the full interview above to learn more about terra alma or visit www.terraalma.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Partner Jim Beveridge with McKinney Builders joins the Atlanta Real Estate Forum Radio podcast to discuss new homes at Town at Trilith, The Gardens at Arbor Springs and more! Beveridge sits down with host Carol Morgan and chats about the company’s impact on the real estate and business community.

A University of Georgia graduate with a bachelor’s degree in finance, Beveridge’s career timeline features 28 years of experience as a banker, mainly representing homebuilders. During market downturns, he often helped manage troubled loans and real estate. He shared that he enjoyed figuring out what went wrong and how to bring those assets back to the market to position them to receive the highest value. During this time, Beveridge also worked on obtaining his MBA from Georgia State University.

Beveridge said, “I got the bug for real estate during those downturns!”

Following the Great Recession, the bank Beveridge was working for was not ready to provide loans again. He followed his love for real estate and partnered with Mac McKinney with McKinney Builders. Originally a builder that produced a few custom homes per year, McKinney Builders is now a production builder currently constructing in five different communities.

Beveridge said, “[Over the last 12 years,] we’ve become the leading builder of both Serenbe and Trilith, and developed 10 communities [that have] won Community of the Year!”

The builder’s active adult product, available at The Gardens at Arbor Springs, highlights select basement and slab homes with a courtyard design, featuring an interior courtyard, owner’s suite on the main floor, open concept kitchen and den and much more! The community features a stellar onsite amenities package that includes a clubhouse with a basement gym, trails, a wildflower meadow and access to the attached master-planned community’s onsite golf course. Arbor Springs will feature around 1,000 homes upon completion. The Gardens at Arbor Springs section will feature 49 homes in Phase I and 22 homes expected in Phase II. Beveridge also shared that a new community at Arbor Springs is underway, with the plan to construct 125 additional residences.

The builder is starting an enclave of homes adjacent to Lake Burton in a community called Burton. The first five homes in the McKinney Builders section, two presales and three specs, are going vertical. With frames that are nestled into the homesites, many of the homes feature stunning lake views. The homes are located across from Brad’s Marina and have access to a substantial network of trails near the Moccasin Creek National Park and the surrounding forest.

Beveridge said, “We’re creating a highly experiential community that creates close relationships between people occupying the spaces and sites.”

Tune in to the full interview to learn more about McKinney Builders, or visit www.McKinneyBuilders.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Matt Womack with Womack Custom Homes joins the Atlanta Real Estate Forum Radio podcast to share news about the upcoming unveiling of City Overlook in downtown Cartersville! Womack sits down with host Carol Morgan and sheds light on the company’s history and today’s top trends.

Born and raised in Cartersville, Georgia, Matt and his brother Stephen own and operate Womack Custom Homes exclusively in Bartow County. Experts at constructing beautiful residential spaces, the brothers excel at remodeling, new construction and more! The commercial side of the business, Womack Commercial specializes in build-outs and new builds for companies.

A fourth-generation building company, Matt and Stephen Womack bring 30 years of construction experience to the company’s expertise. The family’s legacy is deeply ingrained in the construction business, with their father, grandfather and great-grandfather owning and operating construction industry businesses. For a brief time, Womack shared that he witnessed a different side to the business after working for a local lumber yard before starting Womack Custom Homes with his brother Stephen.

Womack said, “I’ve been involved in that industry for as long as I can remember!”

When homeowners embark on their Womack Custom Homes journey, the Womack Brothers sit down with them to gauge what they imagine their dream home to be. Then, the team assists the buyers in their search for the perfect floor plan or helps them adjust one to fit their needs. The next step is to locate land and change the plan as needed based on topography, budget and more. Then, the process begins to construct a buyer’s dream home in beautiful, growing Bartow County.

A new upcoming multi-family project in downtown Cartersville, Womack Custom Homes is excited to unveil City Overlook! The project, located off Bartow and Main, will feature 18 luxury townhomes upon completion. Vertical construction is expected to begin in late summer of 2024.

Womack said, “I could not have handpicked a better spot [for City Overlook]!… It’s the best spot downtown!”

The community will feature two home plans that showcase roughly 2,400 to 2,500 square feet with three bedrooms and three-and-a-half bathrooms. All townhomes will feature a two-car garage, a paved driveway, outdoor living on the main level, rooftop terraces as well as an option for an elevator. Pricing for City Overlook will begin in the high $700,000s.

Tune in to the full interview above to learn more about Womack Custom Homes, or visit www.WomackCustomHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Denim Marketing’s Vice President of Client Services Courtney Stewart interviews Founder and President Carol Morgan on the Atlanta Real Estate Forum Radio podcast. The duo turns back the clock to 1999 and celebrates the 25th anniversary of Denim Marketing.

Growing up, Morgan always knew she wanted to own a company. After attending college and falling in love with public relations, she worked in public relations for Atlanta Botanical Garden, Zoo Atlanta, and a marketing firm specializing in real estate for her first 10 years out of school. Having her first and only child caused Morgan’s professional needs to shift as family responsibilities increased. Thus, Denim Marketing was born!

Morgan said, “I went out on my own initially as a freelancer. I guess now you can see 25 years later we’ve grown into much more than just me! It’s probably the best thing I ever did.”

From its first year in 1999, Denim Marketing has maintained its approach to focusing on client’s needs.  The agency aims to provide clients with a personalized fit, customizing solutions and maintaining responsiveness. The key to success for the agency is its ability to work together with clients and act as an extension of its in-house team for a seamless working relationship. 

In marketing, change is constant, especially with the technology changes in 20 years. Services, however, changed a great deal over the years. In 1999, the internet was still taking off and social media did not exist. Morgan shared that she used to mail press releases! Flashing forward to 2024, the agency offers a wide range of services, including strategic marketing, public relations, reputation management, campaigns, blogging, branding, advertising and social media.

Morgan said, “You look at how quickly it has changed, and how much more we can do and how much faster you can move… It has changed enormously.”

When asked about her leadership style and how it contributes to the company’s success, Morgan shared that she aims to hire employees who constantly seek to learn and take initiative. This way of moving the company forward allows Morgan and her agency to build long-term, successful relationships with clients and the constant changes faced by the industry.

Over the next decade, Morgan predicts the agency will continue working within the homebuilding space while embracing change and implementing new tools, such as AI, into its services.

Morgan said, “It’s a continued focus on being a market leader, and being seen as [one] as far as our vision [and] thought leadership in the real estate space.” 

Tune in to the full interview above to learn more about Denim Marketing, or visit www.DenimMarketing.com. 

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Chief Marketing Officer John Ryan with Georgia MLS joins the Atlanta Real Estate Forum Radio podcast to discuss the current condition of the Atlanta housing market. Ryan sits down with show host Carol Morgan and touches on how the market currently affects buyers and sellers. When homebuyers embark on the exciting yet stressful journey of purchasing a dream home, they often turn to their real estate agent to answer questions and provide a glimpse into the ever-changing market. If there is a problem with a lender, a home inspection or more, buyers turn to their agents to solve problems on their behalf to help them reach the closing table. The largest real estate marketplace in Georgia and Atlanta, Georgia MLS regularly oversees billions in transactions. Due to the high concentration of buyers searching for their ideal home, available homes come and go in the blink of an eye, causing frustration for many market watchers. Ryan said, “Atlanta is a very desirable place to live…We have to be able to provide the housing needs for both the incoming residents and the residents that are already here.” When asked about the most significant issues currently shaping the market, Ryan stated it is a combination of availability and affordability. The Atlanta housing market needs more supply and demand due to a lack of new homes and the presence of resales. Ryan said, “When a listing comes on, you have to be prepared both financially and [be ready] to make a move quickly because that is what the market is demanding right now… That imbalance has to be addressed.” With interest rates experiencing a slight decrease, many market watchers wonder if rates will continue to drop. Based on his research, Ryan expects rates to stabilize, something that is already beginning to come into effect. A tale of two years, 2023 saw rising interest rates in April that continued to climb past 8% in October. Luckily, interest rates dropped and stabilized around 6% in the first month of this year. Ryan said, “If we have stability, that will bring confidence to both buyers and sellers…to get the market moving into a good position.” A positive stat to remember: Ryan shared that around 90% of homeowners currently have a mortgage with a below 6% interest rate. This “lock-in effect” makes experts wonder if those homeowners will put their homes on the market if conditions continue to alleviate. Tune in to the full interview above to learn more about Georgia MLS, or visit www.GeorgiaMLS.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.