Bella In Your Business: Pet Industry Business Podcast

Bella Vasta

Pet business coaching topics covering a variety of subjects that aren't frequently discussed. Listen in to Bella, a pet business coaching from Jump Consulting, leading the discussion in a raw and transparent way.

  • 17 minutes 40 seconds
    Episode 386: What You Should Know About the Bookkeeper, CPA, and CFO of your Pet Business
    Are you building castles in the sand when it comes to your business finances? ? In this episode of "Bella In Your Business," we're diving deep into the world of financial management for pet business owners. Join me as I unravel the mysteries behind bookkeepers, CPAs, and CFOs, shedding light on their vital roles in steering your business toward financial success. Ever wondered how bookkeepers conjure order out of financial chaos? Or how CPAs work their magic to save you from tax nightmares? We're uncovering the secrets behind these financial wizards, empowering you to harness their expertise for your business's benefit. From the ancient days of manual bookkeeping to modern strategies for financial mastery, we explore the evolution of small business finance and unveil the game-changing insights that can revolutionize your approach. Whether you're a seasoned entrepreneur or just dipping your toes into the world of business ownership, this episode is your passport to financial enlightenment. Get ready to transform your business from a sandcastle into a fortress of financial prosperity! This episode is brought to you by JazzHr!
    25 April 2024, 4:00 am
  • 20 minutes 15 seconds
    Episode 385: Are the People You Surround Yourself with Hurting Your Business?
    Have you ever felt like the weight of your business is resting solely on your shoulders? Do you find yourself wondering why some ventures soar while others struggle to take off? Join me for this week's episode of Bella in Your Business!  We will uncover the secret to scaling your pet business: surrounding yourself with the right people. In the ever-changing landscape of entrepreneurship, let's the critical role that your team plays in shaping the destiny of your business. From spotting common pitfalls in scaling to navigating the intricate world of social media marketing. I share personal advice and invaluable insights. What solutions can you take to move your business in the direction you want to go? From mastering DIY social media content creation to deciphering the mysteries of inconsistent branding, this episode is jam-packed with actionable advice. Are you ready to revolutionize your approach to business coaching, marketing, and branding? I emphasize the transformative power of surrounding yourself with the right people. Plus, I share insights on attracting clients and staff through strategic marketing. So, whether you’re a seasoned entrepreneur or just dipping your toes into the pet business world, this episode serves as your roadmap to success. Thank you to our wonderful sponsor JazzHr!
    18 April 2024, 4:00 am
  • 22 minutes 11 seconds
    Ep 384: Beware – Listen To This Before You Hire A Social Media Manager For Your Pet Business
    Are you struggling to navigate the world of social media for your pet business? Wondering if hiring a social media manager is the right move for you? Join us in this episode of Bella in Your Business as we delve into the nuances of social media management and how it can propel your pet business to new heights. From understanding the unique qualities of a social media manager to creating engaging content that resonates with your audience, we explore the ins and outs of effective social media strategies tailored specifically for pet-sitting and dog-walking businesses. But it's not just about posting content randomly. It is about having a clear social media strategy aligned with your business goals, coupled with a deep understanding of your target audience's preferences and behaviors. And let's not forget about the human touch. There needs to be a balance between the professional and personal aspects of your business, and how a skilled social media manager can navigate this delicate terrain with finesse. But before you rush into hiring just anyone to handle your social media, listen closely. We will unravel the key considerations, including cost, expertise, and the importance of ongoing education and motivation for your social media manager. So, if you're ready to harness the power of social media to grow your pet business, tune in now and unlock the secrets to effective social media management that will set you apart in the competitive pet industry. This episode was brought to you by JazzHR
    11 April 2024, 4:00 am
  • 18 minutes 35 seconds
    Episode 383: Quick Tips for Your Social Media with Easy Video Ideas (Freebie Inside!)
    Do your social media posts fall flat? Do potential clients scroll by without a second glance? Video content is today's crucial key for captivating audiences and converting followers into loyal clients. Join me as I unlock the secrets of social media video magic with two innovative petpreneurs. Discover fresh reel ideas and editing tricks tailored for professional pet sitters and dog walkers like you. I'm also offering a special free download - "7 Real Video Ideas to Wow Pet Owners" -packed with clever concepts for showcasing your services while engaging fans. But this exclusive freebie vanishes Monday, so be sure to tune in! Give your pet care brand a video vitamin boost! Learn how to blend personalities and pet appeal into share-worthy reels and posts. Let's make 2023 the year your content leaps off screens and into pet parents' hearts. This episode was brought to you by JazzHr, the one place where you can get everything you need to find better candidates, get more organized, and make great hires.
    4 April 2024, 4:00 am
  • 18 minutes 27 seconds
    Episode 382: How To Have Great Staff Meetings Your Employees Will Be Begging To Attend
    Inn this week's episode of  Bella in your Business, I’m sharing transformative business strategies with pet industry expert Liz Illig to catalyze scaling. If you lead a 6-7 figure pet company but dread lackluster staff meetings, this discussion will resonate. Like many founders directing rapid growth, I struggled to make mandatory meetings engaging despite understanding their profit potential. After too many dull sessions met with indifference, I realized I needed a better approach. In this episode, I will share my methodology to channel spectacular staff engagement into unbreakable client loyalty, outstanding care consistency, and perpetual revenue growth into the mid 6 and 7-figures. Because once your team wholeheartedly embraces the collective vision, that ownership drives accountability and quality that retains clients. Join me in unlocking this retention model as Liz unveils her secrets to inspiring true staff excitement. Let’s maximize staff meeting ROI together and elevate our women-led companies with vibrant cultures focused on sustainable processes. By prioritizing employee enthusiasm and constructive collaboration, we can realize improved performance that takes our enterprises to unprecedented heights. I'm confident you'll discover several "aha" ideas to eliminate staff meeting dread and turn obligation into motivation. Your bottom line will capture that compounded enthusiasm. Tune in now to realize seven figures sustainably as an uplifted team propels your women-owned juggernaut. Make sure you don't miss the freebie we have in this episode just for you! This episode was brought to you by JazzHr
    28 March 2024, 4:00 am
  • 27 minutes 4 seconds
    Episode 381: How 3 Pet Businesses Overcame Their Hiring Challenges with Jazz HR
    Do you cringe at the thought of hiring new employees? Are you paralyzed by decision fatigue from an overflow of unqualified candidates? Have nightmares of disorganized chaos plagued your restless nights as your business scales? If left unaddressed, hiring woes can completely derail your business's growth trajectory. But solutions exist! Ones that can launch your business into the realm of automated bliss. In this power-packed episode, pet-sitting trailblazers Leia, Michelle, and Maris pull back the curtain on the hiring horrors that once left them frozen. You’ll discover how each entrepreneur went from begging any warm body to fill roles to leveraging systems that virtually guarantee 100% qualified applicants with Jazz HR.  Through first-hand accounts, you’ll witness the exact moment each leader swallowed their fear, committed to a standardized hiring process, and skyrocketed their business as a result. From initial application questions to cognitive skills assessments, these pet-sitting pros cover it all. Think onboarding new hires has to mean mountains of paperwork and orientations from heck? Think again. Discover how to create seamless experiences that awe promising candidates rather than turn them away. If you’re ready to step fully into your CEO shoes and remove the hiring roadblocks holding your business back, this episode is an absolute must-listen. Join Bella and her squad of industry standouts as they map the route from hiring headaches to operational bliss. Buckle up and take notes—class is in session!  
    21 March 2024, 4:00 am
  • 21 minutes 47 seconds
    Episode 380: Because You Get To… Pet Business Lessons and Blessings
    Do you see business challenges as crushing obstacles or opportunities for growth and life lessons? As a scaling entrepreneur, how you answer that question determines your future success. In this week's episode of Bella in Your Business, I vulnerably share my own journey from fighting daily fires to embracing each problem as a privilege. You’ll hear how I turned the “mom guilt” of teaching my daughter to tie her shoes into an analogy for investing in employees during growing pains. I used to dread the inevitable hires who didn’t work out or the clients complaining over delayed orders. Now I get excited over these chances to improve. As one listener told me, “Bella taught me that struggles mean you actually have a real business!” Through candid personal lessons, I explain how my childhood traumas shaped an overwhelming fight-or-flight reaction to upset customers. You’ll learn how I navigated my own therapy and self-work so I could lead my team through challenges with empathy. Beyond mindset, you’ll hear tangible tips for goal-setting, productivity hacks for overwhelmed entrepreneurs, and my favorite modalities for mental health. I explain the brain science behind how building new neural pathways leads to conflict management breakthroughs. If you ever feel crushed under the weight of hiring, retention, and service issues, this episode provides an uplifting model for personal lessons and company growth. Tune in to begin transforming problems into progress!
    14 March 2024, 4:00 am
  • 29 minutes 59 seconds
    Episode 379: Discovering the Secret to Getting Lots of Employees and Clients with Angela Watts
    .Have you ever felt totally overwhelmed trying to market your growing pet care business? My amazing guest Angela Watts shares her story of nearly drowning before discovering my marketing program that helped her thrive. Angela started Pawsitive Dawg Walking and Pet Sitting in 2012 and soon found herself solely responsible for the fledgling company when her husband fell ill. Juggling caretaking, a full-time teaching job, and running a pet service pushed Angela to the brink of total burnout. She even lost 95% of her business at one point! Yet Angela persisted and has grown Positive Paws into a 20-person operation through perseverance and nurturing leadership. Still, she struggled mightily with marketing and outsourcing tasks that stole her energy and creativity. Angela admits feeling continually overwhelmed trying to run social media, create content calendars, blog, and keep up with 10 marketing channels while also managing employees and dozens of client pets daily. She thought about closing up shop many times. Then Angela discovered my Done-For-You marketing program. She went from completely overwhelmed and ready to quit to having her inquiries triple in just two months! Hear Angela explain in her own words how following the program’s customized content calendar, leveraging done-for-you graphics, and receiving 1-on-1 coaching helped her finally gain control of marketing. So she could focus on growing her business and caring for pets. If you feel utterly overwhelmed trying to market your own successful pet care operation, you need to hear Angela's story. Her story of finding the support and systems to master marketing so she could get her life and business back. The lessons from this incredible conversation apply to any pet business owner struggling under the weight of scaling. Don't miss out on this episode of Bella In Your Business! If you are ready to chat, I would love for you to get on my calendar for a free 20 minute call!
    7 March 2024, 4:00 am
  • 18 minutes 59 seconds
    Episode 378: Unlocking Growth. Leveraging Video in Your Pet Sitting & Dog Walking Business
    Imagine captivating your audience without saying a word, or better yet, making them feel right at home with your business before they even meet you. That's the enchantment of video, and we're here to show you how to wield it. What's in Store: Camera Shy? No Problem! I know how to help you turn your camera fright into camera delight, making you a pro in no time. Easy-Peasy Video Tips: Discover how to create amazing videos that tell the world, "Hey, we're the best at what we do!"—and all with just a few clicks and tricks. Social Media Sorcery: Learn to spread videos across your social platforms, enchanting potential clients and turning followers into fans. AI: Your Secret Sidekick: Dive into how artificial intelligence can be your behind-the-scenes hero, making content creation smoother than ever. If you're ready to unleash the power of video and watch your pet business soar to new heights, then this episode is your golden ticket. Don't miss out on this week's episode of Bella in Your Business
    29 February 2024, 4:00 am
  • 27 minutes 32 seconds
    Episode 377: From Dog Walks to Dreams. The Unleashed Success Story of Randa Clark
    Ever dream of diving into the pet business ocean but don't know if you're diving into calm waters or a whirlwind? In the ever-evolving and competitive landscape of the pet industry, understanding the journey to success through firsthand experiences can be incredibly enlightening. This week on "Bella in Your Business," we have an episode that you simply cannot afford to skip, especially if elevating your pet business is at the forefront of your goals. This week I  am joined by Randa Clark, a veteran in the pet industry with over 20 years of experience. Randa’s narrative from initiating a dog training venture to diversifying into pet care services is nothing short of inspiring. We unpack the layers behind Randa’s strategic decisions. The pivotal moments (including an accidental email that led to a substantial business opportunity), and the challenges faced in enlarging a business foundation. If you are thinking about franchising or want to expand your business, these tips are for you.  Randa’s got the lowdown on picking the best growth routes, nailing your branding, and making your clients feel special. If you’re after tips on how to grow your business smoothly, this episode is like a GPS for success.
    22 February 2024, 4:00 am
  • 25 minutes 39 seconds
    Episode 376: The Differences in Selling Your Pet Services To Different Generations
    Imagine cracking the code to selling pet services effortlessly to any client, regardless of their age—from the enthusiastic generation of Gen Z to the seasoned Baby Boomers. It's not just a dream; it's this week's reality! The Times Are Changing, and So Are Your Clients… In an era where personal connection battles with digital dominance, understanding the unique preferences of each generation can significantly amplify your pet business's success. Why This Episode Is a Must-Listen: Demystifying Generational Preferences: Discover why Baby Boomers may favor a handshake over an email, or why a millennial might choose your service based on an Instagram story. ?? Revolutionizing Your Sales Strategy: Get the first look at a transformative sales approach tailored to bridge the generational gaps, ensuring no client feels left behind. The Art of Modern Marketing: Learn the tactics that resonate, from showcasing the power of personal stories to leveraging the latest tech trends for an unforgettable service experience. Inclusivity and Ethics in Action: Understand why the generation of Gen Z values not just what you offer but also how you stand within the community, making ethics and inclusivity your strongest assets. So, are you ready to transform the way you connect with clients of all generations? Let this episode be the key that unlocks new doors of opportunity and growth for your pet business. Dive in with me on Episode 376 of "Bella in Your Business," and let's navigate the generational maze together. Your next big breakthrough is just a play button away - I can't wait to embark on this journey with you.
    15 February 2024, 4:00 am
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