Build Your Salon with Phil Jackson

Phil Jackson from BuildYourSalon.com

Here to help salon owners master the skills they need for bigger profits and a fuller life.

  • 10 minutes 33 seconds
    Is it time to Stop calling them Tough Times

    In this latest episode of our podcast, I dive into the transformative journey from living a high-flying lifestyle to facing the humbling experience of queuing at a food bank. The narrative often paints life as a sequence of tough times, but I'm here to question that notion and offer a fresh perspective on resilience and opportunity. It's about playing the cards we're dealt with grace and a positive mindset.

    Join me as I share personal reflections and inspiring stories from my coaching group, illustrating how shifting our mindset can lead to growth and success, even when adversity strikes. I'll also discuss the difference between fact and story, encouraging listeners to appreciate their unique experiences and not get caught up in a universal narrative of struggle.

    For all my salon owner friends, this episode extends a warm invitation to contribute to our industry feedback segment and to send in your queries for the upcoming Q&A 'Ask Me Anything' episode. Whether you're thriving or facing challenges, your input is invaluable, and I assure you that anonymity is an option for those who prefer it.

    I'm eager to imbue your questions with wisdom gleaned from our collective experiences in the beauty industry trenches. So, let's prepare for an episode that promises to be packed with real-world insights, as we navigate life's peaks and valleys together. Remember, there's only a week left until our next instalment, and I can't wait to share more Wise Owl wisdom with you. Until then, take care and keep striving for greatness.

    23 April 2024, 4:00 am
  • 19 minutes 51 seconds
    Supercharge Your Salon Success: Get a GREAT Plan with Emma Jarvis

    Emma Jarvis, a name synonymous with salon success, has carved out an empire from her early dreams of hairdressing, and she joined me to spill the secrets behind her thriving business.

     

    In this episode, we dived deep into the nitty-gritty of salon industry trends, particularly post-Covid. Emma shared her anticipation of a return to employed salon models and how a blend of freelance freedom can be harmoniously mixed within a structured employment setting. It's a fascinating discussion, especially for those who aim to attract and retain the crème de la crème of talent.

     

    We didn't just stop there; Emma and I peeled back the layers of effective business planning and goal-setting. If you're like me and sometimes get caught up in over-planning, you'll appreciate our candid talk on finding that sweet spot between dreaming and doing. Emma's inclusive approach to involving her entire team in the vision of the salon truly resonated with me, and I think you'll find it equally inspiring.

     

    For the budding entrepreneurs out there, Emma offered some pearls of wisdom about connecting with your future self and the immeasurable benefits of learning from industry leaders. Her insights on this and giving back to the community we both love are truly invaluable.

     

    To cap it all off, Emma's parting advice for aspiring entrepreneurs is succinct yet profound: connect with your future self and always learn from the best.

     

    I can't wait for you to join us on this journey of discovery and empowerment. Tune in, soak up the wisdom, and let's pave the way to creating your own salon legacy. Catch you in just one week for our next episode.

    16 April 2024, 4:00 am
  • 10 minutes 43 seconds
    How to Boost Your Productivity: Achieving More in Less Time

    Hello there! I'm Phil Jackson, the queen of salons, and I've got a treat in store for you in this episode of the podcast. If you've ever felt overwhelmed by the relentless to-do lists and administrative tasks that come with running a busy salon, then you're in the right place.

     

    In this insightful episode, I respond to Chantelle, a salon owner who's struggling to keep up with her bustling business. She's swamped with marketing, admin, and client communications, and it's eating into her evenings and weekends. My mission? To help her, and you, master salon efficiency.

     

    I've crafted a five-step process that's all about working smarter, not harder. I'll guide you through the art of corralling your tasks into a single, efficient list and show you how to harness technology to lighten your load. I'll share secrets on being ruthlessly selective with your focus, so you can dedicate time to activities that truly move your business forward.

     

    During the episode, I delve into practical tips for reducing the number of lists you have, the importance of aligning your tasks with your business goals, and the power of delegation and automation. I also discuss setting boundaries to protect your personal time and how to turn to-do items into appointments with yourself to ensure they get done.

     

    By the end of our time together, you'll have a clear understanding of how to streamline your workflow and boost your productivity. This isn't just about crossing off tasks; it's about creating a sustainable approach to business that allows you and your team to thrive without the overwhelm.

     

    So, whether you're listening on your commute, during your break, or as you wind down for the day, tune in to this episode for a dose of wise owl wisdom. It's time to transform your salon workflow and build the efficient, flourishing business you deserve. Don't forget to reach out with your questions or to share your own productivity tips – I always love hearing from you.

     

    And now, if you'll excuse me, I've got a cauliflower to buy! Join me again soon, when I'll be back with more success tips for salon owners. Until then, take care and keep striving for greatness in your salon empire.

    9 April 2024, 4:00 am
  • 34 minutes 17 seconds
    Do you want to add an academy to your salon business? with Donna Clayton

    In this captivating episode, I had the absolute pleasure of sitting down with the remarkable Donna Clayton, a beauty therapist turned educator who has truly transformed the landscape of beauty industry training. Our conversation was a delightful journey through Donna's career, starting from her early days as a budding hairdresser to becoming a revered name in beauty education.

     

    I fondly recalled our time at Basingstoke College, where Donna's zeal for lifelong learning first took root. She shared the pivotal moments that propelled her from working in salons to pursuing a teaching career, and the fulfilment she found in the dynamic world of education. Donna's insights into the NVQ system were particularly enlightening, as she highlighted the gap between academic preparation and real-world salon readiness.

     

    The episode then took an exciting turn as we delved into the world of solo training academies. I shared my personal experiences with the Academy Creator programme, and we discussed the unique challenges and opportunities that solo practitioners face. Donna illuminated the ways in which tailored education can not only boost a business but also provide immense personal satisfaction.

     

    We ventured further into the transformative impact that salon academies can have on the industry. From elevating client education to creating new revenue streams, the potential for growth and innovation within salon environments became crystal clear.

     

    To wrap up, Donna and I explored the blueprint for beauty industry success and the significance of mentorship and knowledge sharing. I invited listeners to engage with the conversation and hinted at upcoming episodes that promise to ignite the aspirations of anyone passionate about the beauty business.

     

    With chapters meticulously outlined, this episode is not just an inspirational narrative but a guide for beauty professionals looking to chart their own course towards success. Join us as we unveil the secrets to pioneering personalised beauty training and transforming salons into classrooms.

    2 April 2024, 5:00 am
  • 16 minutes 16 seconds
    Ask Me Anything - March Q and A with coach Phil Jackson

    In this episode, I'm diving deep into the realm of salon success, where I explore the intricacies of client retention, membership models, and the financial strategies that can elevate your salon from good to great. We kick things off with a candid Q&A session, discussing how the first quarter has been shaping up for salons. Despite a bumpy February, there's a sense of optimism as we see an uptick in March with more high spenders making their way back.

    I tackle a listener's query about salon memberships, offering insights into crafting offerings that transform good customers into great ones. Tailoring memberships to provide more of what clients already adore, such as an upgraded massage, rather than just slapping on discounts, is the way to go. Pricing strategies are also on the agenda, and I give a shout-out to Chantel, promising an entire episode dedicated to productivity just around the corner.

    The conversation then shifts to the importance of client retention and why a hands-on approach is crucial until your salon reaches a certain success level. I stress the magic of systemization for sustainable growth and offer a recommendation for those tangled in financial management – the game-changing book "Profit First".

    For those pondering the crossroads of employment versus room rental for a new clinic, I weigh in on the pros and cons, urging a thoughtful approach. And I extend an open invitation to listeners with valuable industry insights to join me on the podcast. It's about creating an industry conversation that's as dynamic as the styles we craft.

    So tune in to this episode, where I share practical tips and heartfelt advice to keep your salon thriving, your clientele loyal, and your business acumen sharp. It's all about shaping an industry that's as vibrant and dynamic as the styles we create. Join the conversation and let's take your salon to the next level together.

    26 March 2024, 5:00 am
  • 28 minutes 10 seconds
    Diversity, Equity and Inclusion with beauty guru Sam Marshall

    In this episode, I had the absolute pleasure of diving deep into the world of diversity, equity, and inclusion in the beauty industry with the fabulous Sam Marshall. We peeled back the layers of this multifaceted topic, exploring the transformation that salons are undergoing to become spaces where everyone, irrespective of their background or identity, feels truly welcome.

    Throughout our conversation, Sam shared her insightful experiences and the progressive steps the industry is taking to cater to a diverse clientele. We touched upon how the industry is moving from a past steeped in exclusivity to one that celebrates openness, with salons mirroring the diversity of those they serve. Particularly, we delved into the nuanced experiences of those who are differently-abled or part of the trans community, highlighting that inclusivity is not merely a noble ideal but also a sound business strategy that broadens clientele and fosters a culture of acceptance.

    Language in the salon can define the environment. Sam and I dissected salon talk, advocating for gender-neutral service lists and facilities, and the powerful influence language has on making everyone feel seen and respected.

    It wasn't just a discussion; it was a shared journey towards a salon culture that celebrates every identity unapologetically. I extend an invitation to join us in this transformative dialogue, which cuts deeper than the superficial to reveal the core beauty of inclusivity in every aspect of the salon experience.

    Whether you're an industry professional, a salon owner, or just someone interested in the ongoing evolution of the beauty sector, this episode is sure to provide you with a wealth of insights and practical advice. Join me, and let's embrace the beauty in diversity together.

    Follow Sam on Instagram here: https://instagram.com/skingurusam or find her on Facebook here: https://facebook.com/sammarshalleducation

     

    19 March 2024, 5:00 am
  • 15 minutes 52 seconds
    Do you do a great job? Do you promise? Guarantees and your salon business

    Hello there, my salon friends! It's Phil Jackson here, your trusted salon sage, bringing you another episode that's bound to transform your salon business. This time, we're diving deep into the world of salon guarantees and how they can be the golden key to unlocking a world of loyalty, sales, and ultimate client satisfaction.

    In this episode, titled "Do you do a gretat job?" I share the ins and outs of my own journey in creating a five-point promise for my hair salon. But it's not just about my story; it's a treasure trove of actionable advice that you can tailor to your own salon, whether you're a one-person show or a bustling chain.

    I kick things off by explaining why salon guarantees can be a game-changer in setting your business apart and soothing those client worries. With examples from my own experience, I'll walk you through how to craft these assurances and communicate them effectively to your patrons. It's not just talk – these promises can boost your retail sales and manage client expectations like a charm.

    But wait, there's more! We'll also explore how thorough consultations and upselling, like conditioning treatments, can work wonders for your revenue. Plus, I'll share insights on the importance of punctuality in appointments and how it shows respect for your client's time, which is crucial for building trust and loyalty.

    And here's the best part: you play a role in this too! At the end of the episode, I invite you to share your feedback and experiences. Your insights are invaluable as we refine these strategies together.

    So, grab a cuppa, settle in, and get ready to transform your salon experience with the power of solid promises. And remember, if you love what you hear, do leave us a five-star review and tune in again next week for more salon wisdom. Stay informed, stay inspired, and let's make every competitor wish they'd listened in too. Cheers!

    15 March 2024, 7:01 am
  • 14 minutes 11 seconds
    Craft Your Brand Identity with Visual Identity Expert Ollie Johns

    Follow Ollie on instagram here: https://instagram.com/olliagency

    In this engaging episode of the podcast, I am delighted to welcome Ollie Johns, an incredibly talented self-taught brand and visual identity designer who has made substantial progress in the beauty industry. Our discussion delves deep into the crux of branding and its vital role in distinguishing a salon in the cutthroat marketplace. Ollie demystifies the common misconceptions about branding, underlining that it's much more than just a logo; it encapsulates the core values, market positioning, and the visual narrative of a business.

    As we explore Ollie's journey to becoming an expert without taking traditional educational paths, we investigate how he utilized online resources to perfect his craft and how this approach can be inspiring for others. His Instagram account, @ollieagency, stands as a proof of his skills and is an excellent resource for anyone seeking daily creative inspiration.

    During our conversation, Ollie emphasizes the significance of a salon's visual identity and how it can elevate a business, stressing the necessity for consistency and the risks of rebranding too frequently. He provides a wealth of knowledge on how to create a brand identity that truly resonates with your target clientele and why understanding your business's personality is a crucial first step.

    I am thrilled to share this enriching conversation with you, and I am sure that Ollie's expertise will inspire you to view your salon's brand identity with new eyes. Whether you're just starting or looking to refine your existing brand, this episode is filled with practical advice to help you stand out and prosper. So join us, and let's transform your salon into a brand that leaves a lasting impression.

    5 March 2024, 5:00 am
  • 13 minutes 28 seconds
    Achieve Salon Commission Excellence with These 5 Insider Tips

    Hello, my lovely salon enthusiasts! I'm thrilled to bring you an episode that delves into the heart of motivating your salon team and boosting profits with an artful approach to commissions. In this episode, titled "Achieve Salon Commission Excellence with These 5 Insider Tips," I unwrap the secrets behind creating a commission structure that perfectly harmonises with your salon's wage strategy and resonates with your team's ambitions.

    We're not just crunching numbers here; it's about the people that bring your salon to life. I'll take you through how a zero commission model can breathe new life into your business approach, breaking away from traditional salon management styles. I'm also bubbling with excitement for our upcoming interactive Q&A—where I'll be answering your most pressing questions with insights that sizzle!

    And there's more! Don't forget to check out our mini-course available on our website. It dives into five dynamic commission structures for a richer understanding of what might work best for your salon.

    Join me as we craft a salon culture where stylists are inspired to achieve greatness, not just for the paycheck, but for the love of their craft. Tune in, as we're shaping a thriving future for your salon—one episode at a time!

    27 February 2024, 5:00 am
  • 27 minutes 1 second
    The Unstoppable Sue Davies: Inspiring Success in Salons

    To connect with Sue, choose your route through her link tree here: https://linktr.ee/Sue_Davies Hello there! I'm thrilled to share with you the latest episode of our podcast, where we dive into the rich tapestry of the salon industry with the remarkable Sue Davis, CEO of Nabuno and the brains behind the Salon Education Journal.

    In this episode, we delve into the delicate balance between the craft of beauty and the savvy needed to navigate the business side of things, especially in a post-pandemic landscape where self-employment has surged. We start off by tracing Sue's incredible journey from an award-winning salon owner to a luminary in salon education. Our conversation shines a light on the crucial mix of mastering one's craft and understanding business operations – something many professionals overlook to their detriment.

    As we move on, we unpack the current trend towards low-cost education and the risks it poses, not just to the individual practitioners but to the industry's standards as a whole. Sue and I discuss the economic pressures affecting salon pricing, stressing the importance of including provisions for vacation and sick leave in financial planning for a sustainable business model.

    Towards the end of our chat, Sue imparts some powerful parting wisdom, urging listeners to invest in quality education, select mentors wisely, and commit wholeheartedly to their chosen path in the beauty industry.

    20 February 2024, 5:00 am
  • 15 minutes 51 seconds
    Ask me Anything - February Q and A with Phil Jackson

    In our latest episode, I delve into the world of salon business, particularly focusing on how to navigate those quieter months that can often feel a little daunting. 

    I discuss the power of small business flexibility, such as tweaking opening hours to align with customer patterns for a more efficient operation. I introduce the concept of 'winter opening hours' – a strategic and energy-saving move that could really transform your salon's year-round performance.

    The episode is also a goldmine for anyone dreaming of opening their own salon or wanting to infuse new life into their current setup. I peel back the layers of my own journey to salon success, revealing how I managed to create a unique space on a tight budget. From choosing affordable yet stylish decor like single stem vases to repurposing vintage furniture, I show you how to craft an inviting atmosphere that your clients will adore.

    Beyond the aesthetics, I offer frank advice on nurturing new talent within your salon, ensuring that both your team and your clientele leave with smiles on their faces. Whether you're seeking inspiration, encouragement, or actionable advice, this episode is designed to help your salon business blossom.

    So, tune in, and let's share this journey together. Remember, I'm always here to support you, so feel free to reach out with your thoughts and questions. Let's make this the year your salon truly shines!

    13 February 2024, 5:00 am
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