When is the last time you asked your teachers for the truth about how much they pay for their own classroom supplies? According to a nationwide study that just came out, teachers are paying for 87% of their own classroom supplies. I see this problem all the time. Here’s what teachers are telling me when...

The post This Might Be the BIGGEST De-Motivator in Child Care Business appeared first on Child Care Business Tv.

Are you having problems with child and family turnover? At our Child Care Success Summit a few weeks ago, industry expert Dennis Vickers spoke to the crowd and cited this statistic: 50% of child and family turnover happens within the first 60-90 days after enrollment. That means HALF of the families that leave your center...

The post #72 – How to Help Prevent Parent Turnover appeared first on Child Care Business Tv.

We are still basking in the “afterglow” of the Child Care Success Summit, last week in Las Vegas. So many lives and businesses were transformed. You didn’t attend this year’s Success Summit? We want to see YOU in 2015! Start planning NOW for October 7, 8 and 9 in Orlando, Florida. You don’t want to...

The post #71 – 2014 Child Care Success Summit Recap appeared first on Child Care Business Tv.

Here are a few great ways to incorporate demonstrations into your child care marketing campaign: 1. Create a powerful demonstration by installing a flat panel TV screen in your lobby and playing photos and videos of children participating in the previous week’s classroom activities. When families come in for a tour they will be captivated...

The post #70 – How to Use Demonstrations to Grow Your Enrollment appeared first on Child Care Business Tv.

Do you know what the Zero Moment of Truth is and why it is changing how and when you market? Devin discussed this major change at last years Child Care Success Summit is Atlanta, GA.  If you want to continue to have a full early childhood education program, or want to fill the program you...

The post #69 – Zero Moment to Truth – Devin Murray Child Care Success Summit 2013 appeared first on Child Care Business Tv.

Credibility is key to growing your enrollment and being able to charge more.  You must take the time to grow the trust your customers and prospects have in you.

The post #68 – Child Care Marketing Trust Trigger – Credibility appeared first on Child Care Business Tv.

Are you going to be ready when it comes time to sell your child care business? Part of your child care business plan should be an exit strategy. Having an exit strategy means being smart about running your child care business so you can get what it is worth when it comes time to sell....

The post #67 – How to Sell Your Child Care Program – What is Your Valuations appeared first on Child Care Business Tv.

As child care owners and directors, many of you understandably have never been trained in creating effective marketing materials, including brochures. So I’d like to share with you the three “must-haves” you need to make your child care brochure stand out and work harder for you. First of all, your brochure should focus on communicating...

The post #66 – Effective Child Care Brochures appeared first on Child Care Business Tv.

Discover what makes a successful child care owner.  It is probably not what you think!

The post #65 – What Make a Successful Child Care Owner appeared first on Child Care Business Tv.

Do you use numbers in your marketing messages at your child care? Using numbers such as the amount of families you have served, or the number of years of experience your teachers have, will help create trust with your prospects and give a sense of longevity in the child care market. If you have been...

The post #64 – These Numbers Should Be In Your Message appeared first on Child Care Business Tv.