(This is a clip from our List Buiilding for Fashion & Jewelry Designers class.) Why will people buy from you instead of somebody else? 

It's important in your business to know what you're selling and to have words for it. If you know EXACTLY what you're selling, you can say it in every video, and in all of your copy and marketing messages. 

Most of us worry that if we get narrow with our marketing message, we won't have a big enough audience to sell to. We tend to worry that a tight niche could be too narrow, but the opposite is true.

Going narrow nelps your sales!

And the thing is, it's hard. It's actually super hard to know what you're selling and be able to say it so people "get it" right away. The goal is to define a unique selling point (USP) for your products (or even start with just a category of your products) that people understand. This episode is a clip from a recent online class and my guest is jewelry designer, Magdalena, from MNOP Jewelry. To grab the full "List Building for Fashion & Jewelry Designers" online class, go to this link:  https://fashionbrainacademy.com/tester/

product category section of your business

There’s a kick-a&& way to grow your email list AND get sales that’s been working great for my clients.  I'm teaching it LIVE in a Bootcamp coming up. https://fashionbrainacademy.com/tester/ Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another way. In today's episode you'll learn the missing link in your marketinig strategy that will help you sell anything. ANYTHING.  This is a "Frank Kern tip" for direct response marketing. You can use this for any type sellingg content - email, viideos, social posts, all of it.  xo -Jane

There's a cheatsheet download for this episode: Grab it now: https://fashionbrainacademy.com/framework/ Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode.  There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so it's easier to understand what to work on next.  xo - Jane

Is your websute clear> Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode...   1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site? 2. DIY User Testing: How to get a volunteer to test your site -- without you interrupting - to understand the average user's questions, issues, and any friction they experience while browsing. 3. Three Clicks to Buy: Can someone land on your site and make a purchase with 3 clicks? Review your site's navigation to eliminate unnecessary steps. 4. Opt-In Pop-Up: Check if your email opt-in pop-up appears within 3 to 7 seconds. Ensure it's clear, simple, and not too intrusive for first-time visitors. 5. How to get a FREE website mini-review: I'm offering 5 free spots! You can apply for a chance to get professional insights and improvements for your website. Apply here: https://fashionbrainacademy.com/review xo - Jane

I've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back. In this episode:

• How to create marketing strategies that run in the background, freeing up your time and energy 
• The power of evergreen marketing and the 4 ways you can implement it
• Client wins this week for inventory clearance, cash flow issues, a killer productivity hack, and an amazing result one jewelry designer had with a charity collab.

If you want a business "personal trainer" to keep you focused & accountable - so you get sales online with ease - check out our coaching and courses:  https://fashionbrainacademy.com/

Hey entrepreneurs! Hae you noticed lately that you're bombarded by strategies and shiny new tactics? There are a gazillion gurus teaching the next! big! thing! that will transform your business in the next 17 hours. 😂 

It's harder than ever to stay focused as a business owner. So many things to do and so many things you COULD do. Let's simplify things. There are a lot of skills you could develop to make money with ease. But there's ONE thing that's more important than ever.  In this episode:

• the #1 skill to work on this year that will make a difference in your business and life
• your own simple sales system based -- on four key questions
• how to stay in your own lane with marketing so it actually works
• avoiding BSOS (bright shiny object syndrome) and the constant temptation of new ideas

If you want a business "personal trainer" to keep you focused & accountable - so you get sales online with ease - check out our coaching and courses:  https://fashionbrainacademy.com/

How many times have you been told what you want to do is "not realistic"? HOW MANY TIMES?  Let's break down what actually IS realistic for you. Because it's probably more than you think.  I'll give you specific examples of what's possible -- what my students and clients have actually accomplished.  Then I'll share 3 things that are probably NOT realistic and you should watch out for. Show Notes and Links: 

• Website: https://fashionbrainacademy.com/
• more links coming soon...

Today's episode includes a little end-of-year challenge for you.  1) A questiton that could shake things up for ya... DO IT. 2) The quick & easy way to track monthly metrics to know what marketing to focus on for the new year - and what you can stop doing. MONTHLY METRICS TRACKING SHEET:  https://fashionbrainacademy.com/tracking BRAND VIDEO BOOTCAMP w/ SUSAN (aff link):  https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE

List Building with Product Testers (Workshop):  https://fashionbrainacademy.com/tester/ Our Website: https://fashionbrainacademy.com

The #1 thing that's working for online store owners right now is this -- a simple brand video. Whaaaaa?!? Really? Not gonna lie, as a fan of direct response marketing, I'm very skeptical of anything that smacks of "branding" and "building awareness". Can't pay the bills with awareness...just sayin'. But the simple video strategy that my guest Susan Bradley from The Social Sales Girls shows us today is working like crazy for her Inner Circle members and I'm now convinced it can work for my e-commerce brand too - and yours. This interview gives you the exact strategy and real-life example of how to do it. I'M GOING TO DO IT - LIVE - in Susan's Bootcamp. Join me! 

It's only $15 and she'll teach us everything. Let's do it together. To sign up for the brand video bootcamp, use this link (it's my affiliate link): https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE To see the example from this episode, click here:  https://fashionbrainacademy.com/brandsusan/  

Want to sell more gift cards ruight now? i've been testing a few things with our native gardening website, and wowza! Here's what I learned... Your gift card conversions will go up if you do these 4 things:

1. Tell them the "right" amount to buy (so they don't have to think)
2. Tell them exactly what the cards can be used for (cuz grandma isn't your ideal customer and won't understand your brand or what you sell)
3. Give them immediate gratification (like an instant PDF download to wrap up as a present)
4. Offer a Gift Card bonus (this is optional, but we know not everyone will redeem their gift, so it won't really hurt margins)

This will only take about 20 minutes and it works. You can watch the vide with EXAMPLES and  SCREENSHOTS AT THIS LINK: https://youtu.be/DzKoK7JpOwI?si=mJnH1s6_EMUaY6e5 LMK what happens after you try it. xo - Jane  https://fashionbrainacademy.com/

It's the most wonderful time of the year, l right? Ha!! I think 90% of my clients are already feeling DONE with the holiday season.  NOTE: There are VISUALS for this episode! Grab them at fashionbrainacademy.com/giftwrap.  Heck, many of you started planning Black Friday in August, for godssake. 

You might be sick of worrying that you should doing ALL THE THINGS to get sales for This! mportant! Season! for E-Commerce! Store! Owners! You probably want to sit on the couch, decorate a bit, drink some egggnog, and have some damn fun. I totally understand.  So let me make it EASIER for you to do the rest of your holiday marketing with these 3 specific emails you can send for your online store. 

Examples of the email and show notes:

https://fashionbrainacademy.com/giftwrap Our Website:  https://fashionbrainacademy.com/