Marketing Fundamentals (BUAD 307) Course Podcast

Lars Perner, Ph.D.

Podcasts of Dr. Lars Perner's Marketing Fundamentals (BUAD 307) lecture sessions at the Marshall School of Business of the University of Southern California. This is an introductory marketing course, surveying basic topics in marketing. Topics covered include the marketing environment, social responsibility, international marketing, consumer behavior, segmentation, targeting, and positioning, and the marketing mix variables of product, price, promotion, and distribution. Special emphasis is put on win-win marketing strategies and opportunities for firms to increase profits by partnering with non-profit and charitable groups. Dr. Perner is an Assistant Professor of Clinical Marketing at the Marshall School of Business of the University of Southern California.