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Moneyball for Marketing

Glenn Gow

Crimson Marketing’s CEO Glenn Gow interviews the best and the brightest marketing minds on Moneyball for Marketing. He and his guests talk about the incredible changes happening in marketing organizations around Big Data and marketing technology. Moneyball for Marketing features marketing technology insights from the top marketers in the world. The reference to Moneyball is from the story of how the Oakland A's baseball team were able to win and win and win, because they figured out how to use data and technology to their advantage. If you'd like to learn more about how to use Big Data and Marketing Technology in marketing to help you win, visit us at www.crimsonmarketing.com, or email us at [email protected].

  • 12 May 2016, 8:11 am

    Brian King, VP Marketing of Cycle Gear: "Personalization is the Key to Optimization"

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    22 minutes 6 seconds
  • 6 May 2016, 4:18 am

    Kash Shaikh, VP Marketing of Ruckus: “Tell it Before you Sell it”

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    23 minutes 52 seconds
  • 27 April 2016, 4:36 am

    Jonathan Martin, CMO of Pure Storage: “The Marketing Transition of the Century”

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    22 minutes 51 seconds
  • 14 April 2016, 9:47 pm

    Sydney Sloan, CMO of Al Fresco: “Lessons in Digital Marketing Strategy”

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    23 minutes 58 seconds
  • 1 April 2016, 9:23 pm

    Jennifer Johnson, CMO of Tanium: “The Data Driven CMO”

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    24 minutes 23 seconds
  • 16 March 2016, 2:34 am

    Marketing to Millennials with Steven Dupree, VP Marketing of SoFi

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    23 minutes 17 seconds
  • 9 March 2016, 11:37 pm

    Contextual Marketing in the Era of Mobility With Jeff Rohrs, CMO of Yext

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    23 minutes 12 seconds
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