If you’re considering an IPO and it’s the first time for you (or at least members of your team) then start early. Why? Well you’ll find out why in this short video using a Wardley map. You’ll see the prudence of setting up governance structures way before flotation (not a natural activity for most entrepreneurs), and the importance of having a demonstrable deep understanding of your customer base—you’ll surprised how few have this.

So if you’re going to float, start early and start wisely.

Busy people lead busy lives so tell them what they need to do clearly, simply and persuasively—-and quickly.

Don’t bore us, get to the chorus..

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We rush to answers.

This good in some places. The savana perhaps when leafing though a flora and fauna guide to assess the leathality of the sabre tooth would have ended in certain death.

But rushing to answers will kill your relationship, your team and your business.

We need to treat big problems as we hope our medical advisors treat us—-with a clear and agreed understanding of the problem at hand.

In this episode of Riot Point Radio you get the solution the palm of your hand.

Probes leading to a thumbs up

• What’s not working?

• Tell me more…

• Does that summarise the problem?
  

This is an excellent example of clear, simple and persuasive communication.

• -You can play the movie in your head. 

• You can smell the reason for the nose pinching.

• You can see the disdain on the face.

• You can see the feet shifting to gain distance.

The instruction is clear. You know what to do.

As a leader, your job is to persuade

You have get someone else to take a physical action for mutual benefit.  That someone might be a colleague, a customer or some other.

Your communication needs to lead action.  It’s not there to entertain—leave that to Hollywood.  It’s not there to inform—leave that to the BBC.  Your communication needs to lead to ACTION.

Did they do it or did they not? That is your only measure of success.

All communication has three components 

1. Grab; An arresting headline to grabs to attention the person you’re trying to persuade. If it’s good enough, people will read your ‘hook.’

2. Hook; Compelling copy (argument) which lays out the promise of the benefits hinted at in the headline. If the headline is punchy enough you might not need copy. 

3. Payoff; the Call To Action. What physical action does the person need to take in order to access the benefit.

But all persuasive communication plays a movie in the reader or viewer head.

Does this a play a movie in yours?

Think of this ad the next time you’re waiting in line for a coffee—or your next Zoom presentation

If you’re looking for more tips and tricks on leadership and persuasion (and how humans think), sign up for Riot Pointers @ www.theriotpoint.com

Head Office wanted to constrain him, Covid was making internal communications difficult but by using KAI, Jurgen was able to make Head Office happy, employees feel involved and developed—-oh, and he made a whack of profit as a result.

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