In this episode, I've bought back my friend Armando Saenz for a third interview to discuss the changes to SEO, digital marketing, and his business itself over the past few years.

It's a fun look back for any long-term fans of the show - as Armando was the very first guest.

And it's an insightful episode from two digital marketers with 10+ years in the space.

Steve Brown was previously featured in episode 52 of the show, where we discussed building his dental SEO agency to 40+ clients.

Today, Steve still operates that agency but pivoted his focus to affiliate SEO - where he's also gone on to build multiple 6-figure sites.

In this episode, we discuss how he's done that, why the change, and some good ol' nerdy SEO discussions.

Want to launch your own service business or agency?

Mahmoud Fathy is the founder of ContentWish, an SEO content agency, that grew from 0 to $10,000 without even a website.

This is an inspiring episode for anyone looking to build a productised service, hire a team, and hustle to 6-figures. Never mind his 6-figure affiliate portfolio.

Outreach link building is booming, but short of paying for guest posts, how do you land high quality links?

My guest today, Amit Raj, runs a link building agency where he does manual outreach-based link acquisition for clients ranging from local companies to eCommerce, SaaS, and everything else.

In this episode we breakdown his outreach process from research to acquisition, including what it actually means to build relationships.

Kraig Bond is an SEO agency owner making multiple 6-figures a year working with various types of small businesses.

So I brought him on the show to figure out how he broke through the struggle and went from unable to sell to closing 5-figure deals off a simple phone call.

Here's how Kraig did it, how he landed his clients, his sales strategy, and recommendations for someone trying to do the same.

Ulhas went from making $250/month in his job to landing $8,000+/month worth of clients and building a niche site to over $20,000/month without any link building.

In this episode, we breakdown how he did it from start to finish, and what strategies he uses to bring in a lot of traffic without links.

In this episode, I'm joined by Ryan Stewart for our second episode together, to discuss how to build a scalable SEO agency.

Ryan knows a thing or two about that, since our first interview, he sold his agency Webris. Only to later rebuild it again.

But beyond that, he's helped over a thousand agencies streamline their SEO fulfilment so they can better manage, communicate, and deliver to clients.

Show notes here:
https://lionzeal.com/podcast/ryan-stewart-2021/

In this episode, I'm joined by my friend Jarod Spiewak to catch up on his journey since our last interview where he built a $20k/month UpWork SEO business.

We discuss why he fired half his clients, his shift from consultant to agency, and why he now focuses in PPC - including how he does it.

It's a fun, informative episode and a must watch for local SEOs or anyone looking

Episode mentions here:
https://lionzeal.com/blog/jarod-spiewak-2020/

In this episode, I'm joined by Michał Suski from Surfer to discuss OnPage SEO, content optimisation, and how Surfer helps with this.

There's also a sneak peek of a brand new feature Surfer are working on to instantly map out an entire content plan based on a single keyword.

Enter a keyword like "best mattress reviews" and you'll instantly get 500+ content suggestions, with keywords for each. This has never been shown publicly before.

That's alongside some great onpage advice, tips for using the tool, and other nuggets you won't want to miss.

Show mentions here:
https://lionzeal.com/podcast/michal-suski/

In this episode, I’m joined by Kyle Roof to discuss what’s changed with onpage SEO over the past few years.

I last had Kyle on the show around 2 years ago (episode 55), where we discussed his SEO testing approach.

Today, we expand further on that, and learn a little more about Kyle’s approach to onpage SEO, his agency, and what’s changed in the past 2 years.

Video and show notes here:
https://lionzeal.com/podcast/kyle-roof-2020/

In this episode, I'm joined by Holly Starks for a long overdue catch up interview.

If you don't know Holly, she's probably what you'd call a blackhat SEO. She used to have over 3,000,000 YouTube videos which brought in 6-figures a month.

Today, she has 700 phones which she uses to push podcasts into "New & Noteworthy", among other things.

Show Resources here:
https://lionzeal.com/podcast/holly-starks-2020/