• Watch Full Video Episode
• Brin's Review Plan (00:02:12) Brin discusses his long-standing plan for a 360-degree review, expressing excitement and nervousness about the process.
• Initial Employee Feedback (00:05:17) Employees introduce themselves, discuss their roles, and provide initial feedback on Bryn's leadership and communication style.
• Brin's Leadership and Recognition (00:06:42) Employees share their experiences with Brin's recognition and feedback style, highlighting his quiet but supportive approach.
• Brin's Problem-Solving and Approachability (00:08:53) Employees discuss Brin's willingness to solve problems and his approachability in addressing their needs.
• Innovation and Motivation (00:11:01) Employees acknowledge Brin's encouragement of innovation and positive influence on their professional growth and motivation.
• Direction and Advice (00:12:27) Employees affirm Brin's clear communication about the company's direction and his availability for advice and guidance.
• Conflict Management (00:14:50) Employees discuss Brin's role in managing conflicts and providing support for resolving issues within the team.
• Celebration of Wins (00:17:16) Employees share their experiences of celebrating wins as a team, highlighting Bryn's support for acknowledging successes.
• The small wins (00:18:04) Brin and the team discuss the importance of celebrating small victories in the shop and recognizing the challenges in the automotive industry.
• Celebrating achievements (00:21:20) The team emphasizes the significance of acknowledging and celebrating achievements, even small ones, in the shop to boost morale.
• Trust and company culture (00:22:06) The discussion revolves around the high degree of trust within the company and the value of the company's culture.
• Access to training (00:23:58) Brin's commitment to providing access to training for the team, including support for attending conferences and joining training programs like Toastmasters.
• Stress management (00:28:26) The team discusses how Brin proactively manages stress within the company and encourages employees to take time for themselves.
• Opportunities for collaboration (00:34:25) The team shares experiences of collaborating with Bryn to improve customer experience, policies, and procedures, highlighting Brin's encouragement for collaboration in problem-solving and diagnostics.
• Brin's Reflection on Feedback (00:36:20) Brin reflects on feedback and the importance of long-term thinking and motivation for his team.
• Brin's Training Approach (00:37:17) Brin discusses his approach to training and empowering his team to make decisions, emphasizing the importance of open communication.
• Brin's Leadership Improvement (00:38:17) Employees provide feedback on areas where Bryn can improve as a leader, including stress management, setting deadlines, and communication.
• Brin's Reflection on Employee Feedback (00:44:55) Brin reflects on the feedback received from employees, acknowledging the areas for improvement and expressing gratitude for their input.
• Brin's Acknowledgment and Praise for Employees (00:49:12) Brin acknowledges and praises his employees for their work, expressing gratitude and trust in their abilities.

In this episode, Hunt tackles the pressing issues facing the housing market in 2024, discussing the impact of interest rates and the real affordability of homes.

• Interest Rates Surge: Exploring how doubled interest rates are drastically affecting monthly payments.

• Affordability Crisis: Delving into how rising home prices are outpacing income growth, making home ownership a distant dream for many.

• Economic Insights: Analyzing the mismatch between the growth in home prices and stagnant wage increases.

• Future Risks: Assessing potential market corrections and their consequences on homeowners and the economy.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: [email protected]

Get a copy of my Book: Download Here

Aftermarket Radio Network

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Show Notes

1. What do you think has been the most significant change in marketing for auto repair shops over the last decade?
2. How do you anticipate the rise of electric vehicles will change the marketing needs of auto repair shops?
3. What's a common marketing mistake you see auto repair shops make and how can they avoid it?
4. With the evolution of social media, which platforms do you find most effective for auto repair shop marketing today?
5. How important is content marketing for auto repair shops, and what kind of content do you find resonates best with their customers?
6. Looking ahead, what emerging marketing technologies or strategies do you believe will become crucial for auto repair shops in the next few years?
7. How can auto repair shops differentiate themselves in a crowded market through their marketing efforts?
8. What role do you see AI and automation playing in the future of marketing for auto repair shops?
9. What's the most underrated marketing tactic that auto repair shops should pay more attention to?
10. How can auto repair shops leverage local SEO to their advantage?
11. In what ways do you think customer expectations from auto repair shops have evolved and how should marketing strategies adapt?
12. What advice would you give to a new auto repair shop about setting up their marketing strategy for the first time?
13. How do you see the role of customer reviews and online reputation management evolving in the marketing strategies for auto repair shops?
14. Can you predict any major shifts in the auto repair industry that might necessitate changes in how shops market themselves?

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Matt Fanslow and Chris Jones discuss the similarities between sports and business, focusing on talent development, leadership, and team dynamics. The conversation covers the importance of creating a winning culture, being open to new opportunities, and the impact of long-term thinking versus short-term decisions. They also touch on the role of leadership in fostering a supportive environment and the parallels between a football team's offense and defense with the front and back of the shop in auto repair.

Show Notes

• The parallels between sports and business (00:00:40) 
• Mark Cuban's practicality and work ethic (00:01:11) 
• Examples of underestimated talent in sports (00:11:13) 
• The importance of work environment (00:15:42) 
• Players leaving toxic environments (00:17:19) 
• Players restructuring contracts (00:18:39)
• Finding talent beyond high draft picks (00:22:21) 
• Building a winning culture (00:26:00) 
• Isaiah Thomas and the New York Knicks (00:32:13) 
• Aging Player Syndrome (00:34:35) 
• Creating an Environment for Talent to Succeed (00:35:52) 
• Impact of Compensation Structure (00:37:15) 
• Respect for Time and Collaboration (00:39:28) 
• Leadership and Culture in Sports and Business (00:40:37) 
• Cultural Impact of Key Players (00:43:24) 
• Leadership and Passion for Winning (00:47:42) 
• The comparison between football and shop management (00:48:25) 
• Managing and improving shop performance (00:50:36) 
• Evaluating talent and maintaining a positive culture (00:54:51) 
• The role of the coach in shaping the team's culture (00:58:45) 
• The intense competitiveness and dedication of Michael Jordan (01:03:05)
• Draymond Green's Incident (01:05:17) 
• Warriors Culture (01:06:32)
• Durant's Leadership (01:07:30) 

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: [email protected]

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

• Watch Full Video Episode
• Becoming a Trainer (00:01:40) Chris Duffy discusses his transition to becoming a trainer within the company and the importance of internal training.
• Internal Training and Culture (00:03:08) The importance of internal training and the company's culture of teamwork and growth are discussed.
• Assessment and Targeted Training (00:08:06) The use of assessments to identify specific training needs for technicians and the benefits of targeted training are highlighted.
• Building Training Resumes (00:12:24) The importance of building training resumes for technicians and incorporating it into the company's training tools is discussed.
• External Training Resources (00:14:59) The utilization of external trainers and localized training programs, including partnerships with organizations like NAPA, is highlighted.
• The importance of being in the shop (00:17:36) Carm and Chris discuss the significance of being present in the shop to understand the needs of the staff.
• Culture of learning (00:18:42) They talk about the importance of fostering a culture of learning and addressing the reasons why employees may resist training.
• Balancing work and training (00:19:30) The discussion centers on finding ways to accommodate employees' personal commitments while ensuring they receive necessary training.
• Utilizing training resources (00:23:09) Chris explains how he utilizes training resources and documentation to support internal training efforts.
• Encouraging knowledge sharing (00:25:20) The conversation revolves around encouraging employees to share valuable information and techniques with the team.
• Gamification and competition (00:30:12) The potential for gamification in training assessments and the friendly competition it can create among employees is explored.
• Career pathing and retention (00:32:32) Chris explains the approach to career pathing and retention, focusing on tailored training and mentorship for employees seeking to advance their skills.
• The importance of certifications (00:35:08) Discussion on the significance of certifications and the promotion of certified technicians within the company.
• Culture of learning at AutoStream (00:36:28) Emphasizing the culture of learning and the pride in displaying certifications on the walls of the company.
• Leadership in building a training culture (00:36:53) Acknowledgment of the leadership role in developing a strong training culture and the potential impact on any size of shop.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton explores Ray Lewis's "Pissed Off for Greatness" speech, applying its principles to auto repair business growth. He dissects the speech's themes of urgency, sacrifice, and excellence, urging listeners to pinpoint their motivation and seriously pursue their objectives. Cotton stresses the necessity of focus, consistency, and self-belief for true greatness, inspiring his audience to reject mediocrity and strive for their best.

Introduction (00:00:01) Coach Chris Cotton introduces the podcast, emphasizing industry expertise and business innovation.

Chasing Greatness (00:01:07) Coach Chris Cotton discusses the importance of chasing greatness and introduces Ray Lewis's speech "Pissed Off for Greatness."

Key Takeaways from Ray Lewis's Speech (00:02:18) Coach Chris Cotton highlights key takeaways from Ray Lewis's speech, including urgency, sacrifice, and rejecting mediocrity.

Defining Football and Rejecting Mediocrity (00:03:27) Coach Chris Cotton shares a personal anecdote related to rejecting mediocrity and emphasizes the importance of not settling in life.

Pissed Off for Greatness Mindset (00:05:28) Coach Chris Cotton encourages listeners to embrace the "pissed off for greatness" mindset and take their goals seriously.

Intensity and Lasting Greatness (00:07:47) Coach Chris Cotton discusses how lasting greatness requires focus, consistency, and self-belief, beyond just anger and intensity.

Conclusion and Call to Action (00:08:48) Coach Chris Cotton concludes the episode, urging listeners to maintain a positive mindset and stay "pissed off for greatness."

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

• Watch Full Video Episode
• 'The Language of Commitment: Will Speaking the Language of Commitment Make You Richer, Smarter, and Better Looking?'
• Dan Molloy's transition to the automotive repair business (00:03:01) Dan Molloy shares the story of how he transitioned from the telecommunications industry.
• Obtaining funding for the automotive business (00:04:23) Dan explains how he obtained funding for the automotive repair business and the real estate involved in the deal.
• The impact of language and communication (00:08:02) The profound impact of language and communication on commerce and personal results.
• The six possible moves in communication (00:09:17) The concept of six possible moves in communication and how it transformed his perspective on life.
• The evolution of personal growth (00:11:12) Personal growth and reinvention in different decades of life.
• The concept of the future and commitment (00:13:29) The concept of the future, the significance of living in the present, and the distinction between goals and commitments.
• Leadership, commitment, and invention (00:15:44) The importance of commitment in leadership, business, and sales, and the role of inventing the future.
• The start of the segment (00:16:29) The communication business and hidden metrics in the auto repair industry.
• Moving the numbers (00:18:04) Discussion on how to steer business numbers and the importance of language in doing so.
• Communication as the only tool (00:18:16) The significance of language in communication, teaching, training, and customer interactions.
• Communication standards (00:18:45) The absence of effective communication standards and its impact on business.
• The importance of analyzing language (00:22:06) The significance of analyzing language in business.
• Building trust and credibility (00:24:31) The importance of building trust, credibility, and relationships through language.
• The act of declaring (00:25:52) The significance of making declarations and how they invent the future in business conversations.
• Commitment making rate (00:28:17) The concept of commitment making rate and its importance in effective communication.
• AI and Human Analysis in Conversations (00:38:13) Explanation of using AI and human analysis to assess conversations and the importance of speech acts in communication.
• Success Story: Commitment-Based Operation (00:39:50) An example of a business's transformation from information-based to commitment-based operation and its impact on success and growth.
• Customer Relationship and Commitment (00:41:37) Discussion of the importance of relationship-building and commitment in customer interactions and problem-solving.

• Watch Full Video Episode
• Supply Chain Resilience and Whiplash (00:02:41) Discussion on the unique demand contraction and subsequent supply chain adjustments due to the COVID-19 pandemic.
• Quality and Fill Rate Issues in the Industry (00:05:44) Reports of decreased quality and high defect rates in automotive parts, as well as challenges related to supply chain disruptions and limited delivery services.
• Steps to Ensure Proper Installation and Quality Control (00:09:20) Use of QR codes and training videos to ensure proper installation, labor claim reimbursement programs, and the importance of minimizing comebacks through quality control measures.
• Challenges in Addressing Quality Issues (00:14:29) Discussion on the complexity of the supply chain, the need for quality parts, and the challenges in identifying and addressing part failures and defects.
• Cataloging and Product Quality (00:15:51) Discussion on the importance of cataloging products correctly and the impact of catalog errors on product performance.
• Supply Chain Logistics (00:19:26) Challenges and opportunities related to cataloging systems, data accuracy, and supply chain management.
• Predictive Modeling and Assortments (00:28:29) The use of data for predictive modeling and assortment recommendations at the store and distribution center levels.
• Data Sharing and Tracking (00:30:41) The challenges and variations in tracking and sharing data across different systems and trading partners.
• The supply chain management challenge (00:31:38) Discussion on using cross-referencing to identify supply chain gaps and the need for distributor approval.
• Impact of demand fluctuations (00:32:44) The impact of erratic demand changes and consumer confidence on the automotive industry.
• Adapting to market changes (00:34:46) Discussion on adapting to demand changes due to weather, election cycles, and marketing strategies.
• Predictive analytics and supply chain adjustments (00:35:36) Exploring the use of predictive tools and data, including weather, election cycles, and global conflicts, to adjust supply templates.
• Challenges in supply chain disruptions (00:36:35) The ripple effect of global conflicts and shortages in rubber products affecting supply chain resilience.
• Industry challenges and solutions (00:37:27) Acknowledging the complexity of the industry and the need for tolerance and collaboration to address challenges.

Join Hunt in this important discussion about financial planning for auto repair shop owners. This episode explores why breaking even isn't enough and how to set financial targets that ensure long-term business health and growth.

• Understanding Break-even: Why merely covering costs can jeopardize business sustainability, and how to calculate real financial targets.

• Strategic Planning Tips: Learn conservative financial planning techniques to safeguard your business against unexpected downturns.

• Team Communication: The importance of setting clear financial goals and maintaining transparency to motivate your team.

• Actionable Financial Advice: Step-by-step guidance on setting sales and profit targets based on your gross profit percentage.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: [email protected]

Get a copy of my Book: Download Here

Aftermarket Radio Network

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Show Notes

1. My Facebook Ads are showing to people way outside of my service area (not set up right)
2. My social media doesn’t seem to be providing a return on investment (Junk smm)
3. I never see my Google Ads when I search for my business (low budget)
4. I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi)
5. My website is too slow (pictures too big or cheap hosting)
6. My website doesn’t come up when people search for mechanic near me (stock content)
7. I get lots of leads but they don’t turn into customers (Your SA sucks)
8. My marketing looks like every other shop’s marketing (are you talking to your marketers?)
9. The shop is slow. It’s time to turn our marketing back on. (never stop marketing)

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Matt Fanslow and guest Margaret Light tackle the subject of pornography and its effects on relationships. They discuss the challenges of addressing porn use, the avoidance of the topic in relationships, and the importance of open, respectful communication. They explore the emotional regulation aspect of pornography, the influence of media on sexual expectations, and the need for comprehensive sexual education. The conversation also covers ethical porn consumption, the impact of porn on relational dynamics, and the benefits of seeking therapy for related issues.

Margaret Light, Marriage & Family Therapist, MA, LMFT, [email protected], Equilibrium Therapy and Services

Show Notes

• Professional language debate (00:03:15) Margaret Light discusses the professional debate around the language and terminology used in the field of pornography addiction.
• Impact of pornography on sexual health and education (00:07:43) 
• Unrealistic expectations and objectification (00:08:29) 
• Warning signs of problematic pornography use (00:11:06) 
• Ethical considerations of paying for porn (00:13:55) 
• Dependency on porn for sexual activity (00:17:48) 
• Acceptable use of pornography (00:19:23) 
• The impact of hiding porn (00:19:37) 
• Understanding relational problems (00:20:06) 
• Individual perspective on porn use (00:20:53) 
• Shame and embarrassment associated with porn (00:21:28) 
• Pornography as an emotion regulation tool (00:23:29)
• Expanding coping skills (00:25:00)
• Neuroplasticity and brain rewiring (00:29:25) 
• Realistic expectations for change (00:30:34) 
• The impact of content on user preferences (00:35:17) 
• Media influence on body image and fantasies (00:36:51) 
• Porn Industry and Inclusive Content (00:38:51) 
• Adolescent Education on Pornography (00:39:27) 
• Mainstream Influence and Adolescent Expectations (00:41:10) 
• Accessibility and Social Acceptance (00:43:32) 
• Algorithmic Influence and Content Consumption (00:45:27) 
• Relational Dynamics and Pornography Use (00:55:42) 
• Relational Skills in Addressing Pornography (00:59:16) 
• Ethical Use of Pornography (01:00:22) 
• Demonstrating Care and Consideration (01:03:15) 
• Seeking Therapy for Relationship Issues (01:04:22) 

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: [email protected]

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/